.mw-parser-output .hidden-begin{box-sizing:border-box;width:100%;padding:5px;border:none;font-size:95%}.mw-parser-output .hidden-title{font-weight:bold;line-height:1.6;text-align:left}.mw-parser-output .hidden-content{text-align:left}You can help expand this article with text translated from the corresponding article in Chinese. (July 2022) Click [show] for important translation instructions. View a machine-translated version of the Chinese article. Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the English Wikipedia. Consider adding a topic to this template: there are already 333 articles in the main category, and specifying|topic= will aid in categorization. Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article. You must provide copyright attribution in the edit summary accompanying your translation by providing an interlanguage link to the source of your translation. A model attribution edit summary is Content in this edit is translated from the existing Chinese Wikipedia article at [[:zh:长虹电器]]; see its history for attribution. You should also add the template ((Translated|zh|长虹电器)) to the talk page. For more guidance, see Wikipedia:Translation.
Sichuan Changhong
Electric Co., Ltd.
Changhong, CHiQ
Native name
Company typePublic
SSE: 600839
IndustryTelevision Manufacturer
FoundedOctober 1958; 65 years ago (1958-10)
Area served
Key people
Zhao Yong 赵勇, President, Wang Fengzhao 王凤朝, Vice Chairman, G.M., Liu Tibing 刘体斌, Vice Chairman, Deputy G.M., Tan Mingxian 谭明献, Secretary, Board of Directors, Deputy G.M.
ProductsTV, Refrigerator, Air Conditioners, Set Top Boxes
Total equity12,741,313,930.51 RMB[1]
Number of employees
32,000[1] (May 20, 2011)

Sichuan Changhong Electric Co., Ltd., doing business as Changhong (长虹) domestically and CHiQ internationally,[2][3] is a Chinese consumer electronics company based in Mianyang, Sichuan,[4] founded in October 1958. It is the second-largest manufacturer of televisions in China.[5] In 2004, 90 percent of the television sets exported from China to the United States were made by Changhong.[6]


Changhong emerged from the Changhong Machinery Factory, which was a state-owned large enterprise established in the 1950s.[7] The company, which was part of the 156 key projects that were aided by the Soviet Union, focused on the development and production of airborne fire control radar system.[7]

Changhong Electronics developed during the Third Front campaign to develop basic industry and national defense industry in China's interior in case of invasion by the Soviet Union or United States.[8]: 4, 219  Changong Electronics is the best-known electronics manufacturer to arise during the Third Front period.[8]: 219 

By mid-1970s, Changhong began manufacturing products for civilian use when demand for military hardware declined, eventually focusing on the television product line.[9] During the next decade, it beefed up its technological capabilities with a series of partnerships with overseas companies such as Panasonic, from which it imported tubes and advanced production lines to drive the volume production of television.[7] It was a major driver in the regional share of television production in inland China rising from 0 to 32% of national production.[8]: 219  In 1980, the company already boasted the production of over 10,000 television units annually and by 1988, this number rose to almost a million units.[9] In 1994, the company was listed as a publicly traded company and, a year later, it was recognized as China's largest television manufacturer.[9]

Changhong has a minimal presence in North America, where it sells TVs through the online retailer Newegg. It markets its brand CHIQ in United States.[10]

Another line of products is the manufacturing of nickel–iron batteries. Changhong is the sole manufacturer of batteries for the Chengdu J-10.

Since 2004, Changhong's development strategy and operating mechanism system have changed from time to time, and the industrial scale has expanded rapidly, becoming the leading enterprise in the domestic intelligent integration industry layout. It owns four listed companies including Sichuan Changhong, Changhong Meiling, Changhong Huayi and Changhong Jiahua.[citation needed]

In 2008, an offer was reportedly made by AMD for a 15% stake but was blocked by the Chinese government.[citation needed]


Presidents of Changhong
MA Zhang 1957–1961
SHI Fu 1962–1964
WANG Zhidong 1966–1974
KANG Naide 1975–1980
HU Zhengxing 1981–1982
WANG Jincheng 1983–1984
NI Runfeng 1985–2004
ZHAO Yong 2004-2023
LIU Jiang 2023–present


  1. ^ a b "Changhong 长虹". Webold.changhong.com. 1994-03-11. Archived from the original on 2011-09-02. Retrieved 2014-06-14.
  2. ^ "四川长虹简介". group.changhong.com. Retrieved 2022-08-16.
  3. ^ "About CHiQ". www.chiq.com. Retrieved 2022-08-16.
  4. ^ "Contact Us." Changhong. Retrieved on August 5, 2015. "Head Office Address: 35 East Mianxing Road, High-Tech Park, Mianyang, Sichuan, China" Chinese address: "四川省绵阳市高新区绵兴东路35号"
  5. ^ "Changhong, Jianghuai Auto, TCL, Zijin: China Equity Preview". Bloomberg. 3 August 2010.[dead link]
  6. ^ Buckley, Chris (29 December 2004). "Changhong, China's largest TV exporter, announces a huge loss". The New York Times.
  7. ^ a b c Yu, Q.Y. (1999). The Implementation of China's Science and Technology Policy. Westport, CT: Quorum Books. p. 193. ISBN 1567203329.
  8. ^ a b c Meyskens, Covell F. (2020). Mao's Third Front: The Militarization of Cold War China. Cambridge, United Kingdom: Cambridge University Press. doi:10.1017/9781108784788. ISBN 978-1-108-78478-8. OCLC 1145096137. S2CID 218936313.
  9. ^ a b c West, Douglas; Ford, John; Ibrahim, Essam (2012). Strategic Marketing: Creating Competitive Advantage, 2nd ed. Oxford: Oxford University Press. p. 558. ISBN 9780199556601.
  10. ^ "About – CHiQ". Retrieved 2021-02-08.