MWC Barcelona
Entrance of MWC Barcelona 2019
StatusActive
GenreMobile communications
Date(s)27 February – 02 March 2023
VenueFira de Barcelona Gran Via
Location(s)Barcelona
CountrySpain
Inaugurated1987; 37 years ago (1987) (as GSM World Congress)
Attendance109,500 (2019)
Organised byGSMA
Websitewww.mwcbarcelona.com

MWC Barcelona (formerly but still commonly referred to as Mobile World Congress) is an annual trade show dedicated to the mobile communications industry.

The event is held in Barcelona, Catalonia, Spain, at the Fira de Barcelona Gran Via, usually in February or early March. It is attended primarily by device manufacturers, network equipment providers, representatives of wireless carriers, and the press, among others. Its annual attendance is generally around 100,000 people, while mobile phone manufacturers often use the conference to unveil upcoming devices.[1]

The event is organised by the GSM Association (GSMA). GSMA has extended the MWC brand to three other trade shows in Shanghai, China (MWC Shanghai[2]), Kigali, Africa (MWC Kigali, formerly MWC Africa) and Las Vegas, United States (MWC Las Vegas, formerly MWC Los Angeles), but the brand remains most synonymous with the Barcelona event.

History

3GSM World Congress 2003 in Cannes, France

The name of the event has evolved over the years. The event's origin traces back to a business conference on "Pan Europe Digital Cellular Radio" (the original working name of the GSM mobile system) held in Brussels in 1987.

The name "GSM World Congress" was first used in 1990 when the event was held in Rome. For the next few years, the event moved to a new city each time, passing through Nice, Berlin, Lisbon, Athens, and Madrid, before setting in 1996 in Cannes. The event was held in Cannes for ten consecutive years, with the name evolving to 3GSM World Congress from 2003.

In 2006, the event moved to Barcelona, held at the Fira de Barcelona Montjuïc. In 2008 the GSM Association, which had been formed in 1996 and had taken an increasing interest in the event, completed the purchase of the show with the name changing to Mobile World Congress for the first time. The GSMA endorsed the International Mobile Gaming Awards in 2008, which were held at the event from then until 2012.[3][4] In 2011, GSMA announced a long-term deal to continue hosting the event in Barcelona through 2023.[5]

Starting in 2013, Mobile World Congress has been held at the Fira de Barcelona Gran Via.

In February 2020, a large number of vendors announced plans to withdraw from the then-upcoming show, tentatively scheduled for 24–27 February, due to concerns over the COVID-19 pandemic (magnified by the strong Chinese presence in the telecom industry). This included major vendors and operators such as Deutsche Telekom, Ericsson, Intel, LG, Nokia, STMicroelectronics, Vivo, and Vodafone. On 11 February 2020, it was reported that GSMA was considering cancelling the event entirely; health measures were already to be instituted, including a requirement for Chinese attendees to undergo a two-week quarantine prior to the event, as well as body temperature checks of attendees. Chinese vendor Huawei, as well as Samsung, announced plans to remain with a reduced presence, with Huawei primarily sending its European executives only.[6][7][8] On 12 February 2020, GSMA CEO John Hoffman announced that MWC 2020 had been cancelled, stating that the event had become "impossible" to host under these conditions.[9]

In April 2020, it was announced that Barcelona will continue hosting the event until 2024 as a consequence of cancellation of MWC 2020.[10]

On 23 September 2020, due to the potential of COVID-19 to affect the 2021 event, the GSMA announced that it would postpone the Mobile World Congress Barcelona to the last week of June.[11][12]

On 17 March 2021, GSMA stated the 2021 edition would still proceed with a controlled maximum number of 50,000 attendees.[13] At least 10 large exhibitors announced their withdrawal, including Ericsson, Nokia, Facebook, Sony and Cisco.[14] BT was the first Tier 1 telco to announce their withdrawal.[15]

In 2022, from 28 February to 3 March, the Mobile World Congress took place. The mobile technology convention anticipated over 1,800 attendees and exhibitors from 183 countries.[16] All participants were required to have a PCR test or vaccination certificate to take part in congress.[17] At the 2023 Mobile World Congress, companies including Huawei and Qualcomm discussed the future of 5G-Advanced, or 5.5G technology. [18]

International editions

In 2015, GSMA's Mobile Asia Expo was renamed Mobile World Congress Shanghai.[19]

In 2016, CTIA announced a partnership with GSMA to replace its annual Super Mobility trade show for the U.S. wireless industry with Mobile World Congress Americas, beginning 2017. The event was first held in San Francisco, before moving to Los Angeles for 2018.[20][21]

Gallery

References

  1. ^ Alleven, Monica (1 March 2018). "GSMA wraps 'hugely successful' MWC18 despite fewer attendees than expected". FierceWireless. Retrieved 30 July 2018.
  2. ^ "MWC Shanghai 2022 | Connectivity Unleashed". MWC Shanghai 2022 | Connectivity Unleashed. Retrieved 17 March 2022.
  3. ^ Elliott, Phil (25 February 2008). "Fun and games in Barcelona". GamesIndustry.biz. Retrieved 2 July 2021.
  4. ^ Takahashi, Dean (20 February 2015). "How mobile gaming has evolved, as seen through prism of its global awards (interview)". VentureBeat. Retrieved 2 July 2021.
  5. ^ "MWC staying in Barcelona until at least 2023 - GSMA CEO". Telecompaper. 23 January 2020. Retrieved 12 February 2020.
  6. ^ Singh, Manish (12 February 2020). "MWC hangs by a thread after Nokia, DT and other big names back out". TechCrunch. Retrieved 12 February 2020.
  7. ^ Kleinman, Zoe (11 February 2020). "Coronavirus: Facebook and Intel ditch MWC tech show". BBC News. Retrieved 12 February 2020.
  8. ^ Tibken, Shara. "Samsung pares back MWC presence on coronavirus concerns". CNET. Retrieved 12 February 2020.
  9. ^ Warren, Tom (12 February 2020). "The world's biggest phone show has been canceled due to coronavirus concerns". The Verge. Retrieved 12 February 2020.
  10. ^ Hughes, Matthew (16 April 2020). "The bane of Spain comes mainly on the plane. Good luck Barcelona: You've bagged the MWC contract again". The Register. Retrieved 5 April 2021.
  11. ^ "GSMA Delays MWC Barcelona 2021". IoT Times. Retrieved 24 September 2020.
  12. ^ "Barcelona will have to wait for MWC 2021". Cities of the Future. 24 September 2020. Retrieved 24 September 2020.
  13. ^ McCarthy, Kieren (18 February 2021). "Mobile World Congress to run this year's Barcelona event in June with 50,000 attendees. We're speechless". The Register. Retrieved 5 April 2021.
  14. ^ "Cisco Axes MWC Barcelona Attendance". sdx central.
  15. ^ Morris, Iain (12 March 2021). "BT becomes first big telco to pull out of MWC21". Light Reading. Retrieved 23 March 2021.
  16. ^ Shakir, Umar (24 February 2022). "MWC 2022: all the phones and announcements coming out of Barcelona". The Verge. Retrieved 27 February 2022.
  17. ^ Fernández@davidjfernandz, David (10 February 2022). "El Mobile World Congress recupera parte de la normalidad perdida". La Razón (in Spanish). Retrieved 27 February 2022.
  18. ^ Intelligence, GSMA (3 March 2023). "Intelligence Brief: What did we learn about 5G-Advanced at MWC23?". Mobile World Live.
  19. ^ Zaharov-Reutt, Alex (15 July 2015). "Mobile World Congress Shanghai 2015 starts today thru 17 July". iTWire. Retrieved 12 February 2020.
  20. ^ Segan, Sascha (22 June 2016). "CTIA, the US Mobile Show, Becomes MWC Americas". PC Magazine. Retrieved 12 February 2020.
  21. ^ Notwell, Lindsay (21 September 2018). "Top 3 Takeaways from the 2018 Mobile World Congress Americas". Network Computing. Retrieved 12 February 2020.