American Express Company (Amex) is an American bank holding company and multinational financial services corporation that specializes in payment cards. It is headquartered at 200 Vesey Street, also known as American Express Tower, in the Battery Park City neighborhood of Lower Manhattan. Amex cards are primarily categorized in the order of Green, Gold, Platinum, and Black (Centurion), with a higher rank indicating a higher priority level.[6] The Amex logo, adopted in 1958, is a gladiator or centurion and appears on traveler's checks, charge cards and credit cards.[7]
Amex is the fourth-largest card network globally based on purchase volume, behind China UnionPay, Visa, and Mastercard. 133.3 million Amex cards were in force worldwide as of December 31, 2022, with an average annual spend per card member of US$23,496. That year, Amex handled over 1.6 trillion in purchase volume on its network.[2] Amex is one of the largest US banks, and is ranked 77th on the Fortune 500[8] and 28th on the list of the most valuable brands by Forbes.[9] In 2023, it was ranked 63rd in the Forbes Global 2000.[10] Amex also owns a direct bank.
Founded in 1850 as a freight forwarding company, Amex introduced financial and travel services during the early 1900s. It developed its first paper charge card in 1958, gold card in 1966, green card in 1969, platinum card in 1984, and Centurion Card in 1999. The "Don't Leave Home Without It" advertising campaign was introduced in 1975 and renewed in 2005. In the 1980s, Amex acquired and then divested a stake in Shearson.[11] In the 1990s, it discontinued cutting interchange fees for merchants who exclusively accepted Amex cards and expanded market share through targeted marketing campaigns. Amex converted into a bank holding company during the 2007–2008 financial crisis. Amex began operating airport lounges in 2013, offering access to certain cardholders.
Amex had a 4.61% worldwide market share by payment volume in 2022, compared to 38.73% for Visa and 24% for Mastercard. While American Express credit cards are accepted at 99% of U.S. merchants that accept credit cards (Costco being the notable exception), they are much less accepted in Europe and Asia.[12][13]
History
Early history
Share of the American Express Company, 1865
In 1850, American Express was started as a freight forwarding company in Buffalo, New York.[14] It was founded as a joint-stock corporation by the merger of the cash-in-transit companies owned by Henry Wells (Wells & Company), William G. Fargo (Livingston, Fargo & Company), and John Warren Butterfield (Wells, Butterfield & Company, the successor earlier in 1850 of Butterfield, Wasson & Company).[3] Wells and Fargo also started Wells Fargo & Co. in 1852 when Butterfield and other directors objected to the proposal that American Express extend its operations to California.
American Express initially established its headquarters in a building at the intersection of Jay Street and Hudson Street in what was later called the Tribeca section of Manhattan. For years it enjoyed a virtual monopoly on the movement of express shipments (goods, securities, currency, etc.) throughout New York State. In 1874, American Express moved its headquarters to 65 Broadway in what was becoming the Financial District of Manhattan, a location it was to retain through two buildings.[15]
An advert from 1890 featuring a watchdog on an American Express shipping trunk
In 1854, the American Express Co. purchased a lot on Vesey Street in New York City as the site for its stables. The company's first New York headquarters was an 1858 marble Italianate palazzo at 55–61 Hudson Street, which had a busy freight depot on the ground story with a spur line from the Hudson River Railroad. A stable was constructed in 1867, five blocks north at 4–8 Hubert Street. The company prospered sufficiently that headquarters were moved in 1874 from the wholesale shipping district to the budding Financial District and into rented offices in two five-story brownstone commercial buildings at 63 and 65 Broadway that were owned by the Harmony family.[16]
In 1880, American Express built a new warehouse behind the Broadway Building at 46 Trinity Place. The designer is unknown, but it has a façade of brick arches that are reminiscent of pre-skyscraper New York. American Express has long been out of this building, but it still bears a terracotta seal with the American Express Eagle.[17]: 23 In 1890–91 the company constructed a new ten-story building by Edward H. Kendall on the site of its former headquarters on Hudson Street. By 1903, the company had assets of some $28 million, second only to the National City Bank of New York among financial institutions in the city. To reflect this, the company purchased the Broadway buildings and site.[16]
At the end of the Wells-Fargo reign in 1914, an aggressive new president, George Chadbourne Taylor (1868–1923), who had worked his way up through the company over the previous thirty years, decided to build a new headquarters. The old buildings, dubbed by The New York Times as "among the ancient landmarks" of lower Broadway, were inadequate for such a rapidly expanding concern.
After some delays due to the First World War, the 21-story neo-classicalAmerican Express Co. Building was constructed in 1916–17 to the design of James L. Aspinwall, of the firm of Renwick, Aspinwall & Tucker, the successor to the architectural practice of the eminent James Renwick Jr. The building consolidated the two lots of the former buildings with a single address: 65 Broadway. This building was part of the "Express Row" section of lower Broadway at the time. The building completed the continuous masonry wall of its block-front and assisted in transforming Broadway into the "canyon" of neo-classical masonry office towers familiar to this day.[17]: 22 American Express sold this building in 1975, but retained travel services there. The building was also the headquarters over the years of other prominent firms, including investment bankers J.& W. Seligman & Co. (1940–74), the American Bureau of Shipping, a maritime concern (1977–86), and later J.J. Kenny, and Standard & Poor's, the latter of which renamed the building for itself.[16][17]: 22
National expansion
American Express extended its reach nationwide by arranging affiliations with other express companies (including Wells Fargo – the replacement for the two former companies that merged to form American Express), railroads, and steamship companies.[15] In 1857, American Express started its expansion in the area of financial services by launching a money order business[15] to compete with the United States Post Office's money orders. Sometime between 1888 and 1890, J. C. Fargo took a trip to Europe and returned frustrated and infuriated. Despite the fact that he was president of American Express and that he carried with him traditional letters of credit, he found it difficult to obtain cash anywhere except in major cities. Fargo went to Marcellus Flemming Berry and asked him to create a better solution than the letter of credit. Berry introduced the American Express Traveler's Cheque which was launched in 1891 in denominations of $10, $20, $50, and $100.[18]
Traveler's cheques established American Express as a truly international company. In 1914, at the onset of World War I, American Express in Europe was among the few companies to honor the letters of credit (issued by various banks) held by Americans in Europe, because other financial institutions refused to assist these stranded travelers. The British government appointed American Express its official agent at the beginning of World War I. They were to deliver letters, money, and relief parcels to British prisoners of war. Their employees went into camps to cash drafts for both British and French prisoners and arranged for them to receive money from home. By the end of the war they were delivering 150 tonnes of parcels per day to prisoners in six countries.[19]
In 1915, American Express established a travel division and soon established its first travel agency.[20]Albert K. Dawson was instrumental in expanding business operations overseas, even investing in tourist relations with the Soviet Union. During World War I, Dawson was a photographer and film correspondent with the German army.
Railroad express business
An American Express branch in 1971
American Express was one of the monopolies that President Theodore Roosevelt had the Interstate Commerce Commission (ICC) investigate during his administration. The interest of the ICC was drawn to its strict control of the railroad express business. However, the solution did not come immediately to hand.[15] The solution to this problem came as a coincidence to other problems during World War I. During the winter of 1917, the United States suffered a severe coal shortage and on December 26 PresidentWoodrow Wilson commandeered the railroads on behalf of the United States government to move federal troops, their supplies, and coal. Treasury Secretary William Gibbs McAdoo was assigned the task of consolidating the railway lines for the war effort. All contracts between express companies and railroads were nullified and McAdoo proposed that all existing express companies be consolidated into a single company to serve the country's needs. This ended American Express's express business and removed them from the ICC's interest. The result was that a new company called the American Railway Express Agency formed in July 1918. The new entity took custody of all the pooled equipment and property of existing express companies (the largest share of which, 40%, came from American Express, who had owned the rights to the express business over 71,280 miles (114,710 km) of railroad lines, and had 10,000 offices, with over 30,000 employees).
American Express executives discussed the possibility of launching a travel charge card as early as 1946, but it was not until Diners Club launched a card in March 1950, that American Express began to seriously consider the possibility. At the end of 1957, under American Express CEO Ralph Reed the company entered the business and by the launch date of October 1, 1958, public interest had become so significant that 250,000 cards were issued prior to the official launch date.[21] The card was launched with an annual fee of $6, $1 higher than Diners Club, to be seen as a premium product. The first cards were made of paper, with the account number and card member's name typed. In 1959, American Express became the first company to issue embossed plastic cards.[22]
In 1966, American Express introduced the Gold Card for "big-spending members".[23][24]
After the purchase of Shearson, Weill was given the position of president of American Express in 1983. Weill grew increasingly unhappy with responsibilities within the company and his conflicts with CEO James D. Robinson III. Weill soon realized that he was not positioned to be named CEO and resigned in August 1985. In 1984, American Express acquired Lehman Brothers, and added it to the Shearson family, creating Shearson Lehman/American Express. Lehman CEO and former trader Lewis Glucksman became CEO of Shearson Lehman/American Express.[30] In 1984, Shearson/American Express acquired Investors Diversified Services (IDS), bringing with it a fleet of financial advisors and investment products. In 1988, Shearson Lehman acquired the E.F. Hutton & Co., a brokerage firm that was merged with the investment banking business. The investment banking arm was renamed Shearson Lehman Hutton, Inc.[31]
In 1983, as part of CEO Robinson's plan to expand into international banking of wealthy clients, Amex acquired Trade Development Bank of Geneva from Edmond Safra for US$550 million and Safra became a member of the board of directors of Amex.[32] TDB executives were excluded from important company decisions and Safra unsuccessfully tried to repurchase the bank. Safra then opened a competing bank. In response, American Express launched an international smear campaign against Safra by inaccurately reporting to news and media outlets in that Safra was being investigated by the FBI for being involved in the Iran–Contra affair, along with drug trafficking and the mafia.[33] All of the accusations were confirmed to be false, and led to the resignation of Harry L. Freeman, public relations chief in American Express, after admitting to the entire scandal. In July 1989, American Express publicly apologized to Edmond Safra and donated US$8 million to the charity of his choice.[34] In 1990, American Express sold its Swiss banking operations to Compagnie de Banque et d'Investissements, which led to the creation of Union Bancaire Privée (UBP).[35]
In 1984, Amex launched the Platinum Card, billed as an "ultra-exclusive" credit card with a $250 annual fee. It was offered by invitation only to American Express customers with at least two years of tenure, significant spending, and excellent payment history.[36][37][38]
In 1987, American Express introduced the Optima card, its first credit card product that did not have to be paid in full at the end of the month.[39][40]
In 1991, a group of restaurants in Boston stopped accepting American Express while accepting and encouraging the use of Visa and Mastercard, including some that were exclusive to American Express.[41][42][43] The rationale was due to far lower fees as compared with American Express' fees at the time (which were about 4% for each transaction versus around 1.2% at the time for Visa and Mastercard). The revolt, known as the "Boston Fee Party" (alluding to the Boston Tea Party), spread to over 250 restaurants across the United States, including restaurants in other cities such as New York City, Chicago, and Los Angeles. Visa offered to pay the Fee Party's legal bills, and Discover Card was able to increase their acceptance among Boston restaurants by 375%. Kenneth Chenault, then head of Travel Related Services prior to becoming American Express CEO, cut fees to bring these restaurants back into the fold.[44] American Express then shifted its focus from exclusivity to broadening acceptance, adding mainstream merchants like Walmart to the American Express network. American Express was, at the time, known for cutting its interchange fee to merchants and restaurants if they accepted only American Express and no other credit or charge cards.[45] This prompted competitors such as Visa and Mastercard to file complaints as the tactics gave Amex exclusivity at restaurants. Capitalizing on this elitist image, American Express frequently mentioned such exclusive partnerships in its advertising.[46] Aside from some holdouts including Neiman Marcus, which continued exclusivity until 2011, the practice largely ended in 1991.[47]
In September 1994, the Optima True Grace card was introduced. The card was unique in that it offered a grace period on all purchases whether a balance was carried on the card or not, not charging interest on new purchases immediately for cards with unpaid balances.[54] The card was discontinued a few years later.
In 1998, Amex launched the Blue credit card, targeted at young adults, in the UK after testing it in other countries. The card had a smart chip and users were encouraged to pay bills and get information via the company website.[55] It launched in the U.S. in 1999.[56] A television media campaign for Blue adopted the 1979 UK Synthpop hit "Cars" by Gary Numan as its theme music.[57]
In 1999, American Express introduced the high-fee Centurion Card, often referred to as the "black card," which caters to an even more affluent customer segment. The card was initially available only to select users of the Platinum card. American Express created the card line amid rumors and urban legends in the 1980s that it produced an ultra-exclusive black card for elite users who could purchase anything with it.[58][59][60]
Until 2004, Visa and Mastercard rules prohibited issuers of their cards from issuing American Express cards in the United States. This meant, as a practical matter, that U.S. banks could not issue American Express cards. These rules were struck down as a result of antitrust litigation brought by the United States Department of Justice.[62] In January 2004, American Express reached a deal to have its cards issued by MBNA.[63][64][65] Initially decried by Mastercard executives as nothing but an "experiment", the cards were issued beginning in October 2004.[66][67] An agreement was reached regarding the acquisition of MBNA by Bank of America whereby Bank of America owned the customer loans and American Express processed the transactions. American Express dismissed Bank of America from its antitrust litigation against Visa, Mastercard, and other banks. The first card from the partnership, the Bank of America Rewards American Express card, was released on June 30, 2006.[68]
In June 2005, American Express introduced ExpressPay, a contactless payment system based on wireless RFID.[69]
In July 2005, American Express issued the American Express Travelers Cheque Card, a stored-value card that serves the same purposes as a traveler's cheque, but can be used in stores like a credit card.[70] Amex discontinued the card in October 2007.[71]
In late 2007, the company announced the Plum Card for small business owners.[76]
In March 2008, American Express acquired the Corporate Payment Services business of General Electric, which primarily focused on providing Purchasing Card solutions for large global clients, for $1.1 billion in cash.[77] The transaction added V-Payment to its product portfolio. V-Payment enables a tightly controlled, single-use card number for increased control.
In March 2008, Standard Chartered Bank acquired American Express Bank Ltd, the international banking subsidiary of American Express for US$823million.[78][79][80][81]
On November 10, 2008, during the 2007–2008 financial crisis, the company received Federal Reserve System approval to convert to a bank holding company, making it eligible for government help under the Troubled Asset Relief Program.[82][83] At that time, American Express had total consolidated assets of about $127billion.[83] In June 2009, $3.39billion in TARP funds were repaid plus $74.4million in dividend payments. In July 2009, the company ended its obligations under TARP by buying back $340million in Treasury warrants.[84][85][86] As part of the conversion, the company reduced or closed many business lines of credit.[87]
In 2009, American Express introduced the ZYNC charge card a white card targeting young adults.[88] The card was later discontinued.
In November 2010, the UK division of American Express was cautioned by the Office of Fair Trading for the use of controversial charging orders against those in debt. The company was one of four companies who were allegedly encouraging customers to turn their unsecured credit card debts into a form of secured debt.[89]
In November 2011, Neiman Marcus, which gave general-purpose card exclusivity to American Express since the 1980s, began accepting cards using the Visa and Mastercard payment networks.[90][91]
In 2011, Amex launched the Blue Cash Preferred Card credit card.[92]
In October 2012, The Consumer Financial Protection Bureau (CFPB) required three American Express subsidiaries to refund an estimated $85million to approximately 250,000 customers for illegal card practices between 2003 and 2012. Allegations included that American Express made misleading statements regarding signup bonuses, charged unlawful late fees, discriminated against applicants due to age, and failed to report consumer complaints to regulators.[93][94]
In 2013, the company opened its first airport lounge, offering access to certain cardmembers.[100]
In March 2014, American Express announced the corporate spin-off its corporate travel business as American Express Global Business Travel and the sale of 50% of the business to an investor group led by Certares LP for $900 million.[101][102]
Effective in 2016 in the United States, and in 2015 in Canada, Costco ended its relationship with Amex that provided co-branded American Express cards which also doubled as a membership card since 2004. The cards issued by Costco in the United States were an extension of an exclusive credit card network deal between Costco and American Express dating from 1999. Costco was the last major U.S. merchant that accepted American Express cards exclusively. Costco's Canadian stores ended its exclusive deal with American Express in January 2015, in favor of one with Capital One and Mastercard.[103][104]Citigroup became the exclusive issuer of Costco's credit cards and that Visa Inc. replaced American Express as the exclusive credit card network accepted at Costco's stores in the United States.[105][106] All TrueEarnings card accounts and balances held by American Express were sold to Citigroup, and new Costco Anywhere Visa cards were sent to Costco members prior to the switch date. The Costco partnership represented 8%, or $80billion, of American Express' billed business and about 20%, or about $14billion, of its interest-bearing credit portfolio.[106] The impact of losing the Costco card accounts was significant; in the first quarter without Costco cards, company profit dropped 10% and revenue dropped 5% compared to the previous year.[107]
On March 1, 2017, ANZ announced that it was no longer issuing American Express cards, with the support phased out entirely by August 5, 2017.[108]
In October 2017, American Express established a joint venture company "LianTong (连通)" in China to operate its payment card brand locally. In June 2020, it obtained a local bank card clearing business license in China.[109][110]
In a court case Ohio v. American Express Co. (2018), merchants filed a class action lawsuit against American Express and claimed that charging high fees to merchant accounts is a violation of the Sherman Antitrust Act.[111][112] According to the lawsuit, American Express charges merchant accounts significantly higher fees than other credit card providers.[113][114] In January 2017, the 2nd U.S. Circuit Court of Appeals affirmed a lower court ruling that American Express could block merchants that accept its cards from steering customers to other cards, like those offered by Visa and Mastercard.[115] In June 2018, the Supreme Court of the United States affirmed the 2nd Circuit Court's ruling.[116][117][118]
In 2018, the Gold Card was converted to a credit card for U.K. residents, but remains a charge card in the U.S.[119][120]
In March 2019, American Express acquired LoungeBuddy, a provider which offers pay-per-use access to select airport lounges worldwide.[121]
Also in March 2019, Amex reduced its presence in the European Union, due to changes to the EU's banking regulations.[122]
In July 2019, Amex acquired Acompay, a digital payment automation platform.[123]
In September 2019, Pedestrian Group acquired American Express Openair Cinemas, which facilitated outdoor showings of films at 10 locations in Australia and New Zealand and was operated by Fairfax Events.[124][125]
In 2020, American Express acquired Kabbage.[126][127][128][129] In June 2021, the company's first checking account for small businesses, Kabbage Checking, was launched. American Express also offers credit lines of US$1,000 to US$150,000 for small businesses, using Kabbage's automated underwriting software.[130][131] In January 2023, Kabbage brand was renamed American Express Business Blueprint.[132][133]
In July 2023, Amex agreed to pay $15 million to the U.S. Department of the Treasury to settle an investigation accusing the company of failing to govern and oversee a third-party affiliate and for violation of regulations in efforts to retain small business customers.[138][139]
Net income for 2023 was $8.4 billion, 14% higher than reported.[140]
Also in 2023, the company undertook a restructuring, aggregating to $277 million.[141]
Financial history
American Express revenue and net income in billion US$[142]
Year
Revenue
Net income
2023
60.5
8.4
2022
55.6
7.4
2021
43.6
7.9
2020
38.1
3.0
2019
47.0
6.6
2018
43.2
6.7
2017
38.9
2.6
2016
37.1
5.2
2015
34.4
5.0
2014
35.8
5.8
2013
34.8
5.3
2012
33.7
4.4
2011
32.2
4.8
2010
30.0
4.0
2009
26.5
2.1
Amex credit card benefits and fees
As of 31 December 2023[update], the company had 141.2 million cards in force, each with average annual spending of $24,059.[2] These include consumer, small business and corporate cards issued by American Express themselves and cards issued by its Global Service Network partners that run on its network (such as Commonwealth Bank, Westpac, and NAB in Australia and Lloyds Bank and Barclays Bank in the UK).
American Express is the fourth largest general-purpose card network on a global basis based on purchase volume, behind China UnionPay, Visa and MasterCard.[2] It is the 4th largest card network in the world, based on the number of cards it has in circulation.[143]
American Express is one of the partner banks to both Google and Apple's mobile wallet systems (Google Pay and Apple Pay, respectively) meaning that cardholders can use their American Express-issued cards to pay at establishments where certain NFC payments are accepted. American Express offers various contactless credit cards.[144][145]
History summary
In 1958, American Express issued its first charge card, which required payment at the end of every month.[21] In 1966, the company issued its first gold card, in an effort to cater to the upper echelon of business travel.[24] Its platinum card debuted in 1984.[36][37][38] In 1999, American Express introduced the high-fee Centurion Card, often referred to as the "black card," which caters to an even more affluent customer segment. The card was initially available only to select users of the Platinum card. American Express created the card line amid rumors and urban legends in the 1980s that it produced an ultra-exclusive black card for elite users who could purchase anything with it.[58][59][60]
Online management of credit card accounts
The online "American Express @ Work" function gives corporations a site on which to apply for, cancel or suspend cards, monitor policy compliance and track expenses. The cardholder company can create and generate reports for a corporate expense account program, including analytics and data consolidation or integration.[146] Reports can be tailored for various sized companies. Through a Standard Expense Reporting feature in its "Manage Your Card Account site", American Express corporate cards provide cardholders access to pre-populated expense reports. The cardholder needs to annotate expenses and add out-of-pocket charges upon completion of which the report can be downloaded in electronic or paper format.[146]
American Express Corporate Card program can be used with a third-party on-demand expense management tool by Concur, a provider of integrated travel and expense management services. This tool simplifies the creation of expense account reports and the corporate approval process. Corporate card activity, including viewing statements, making payments, setting up alerts and making inquiries and disputing charges, can be managed through an account online or via a mobile device through this service.[146] The corporate cards have benefits including discounts and rebates for travel and transportation, travel and emergency help, travel insurance and baggage protection.[146] Upgrades from the Corporate "Green" Card to the Corporate Gold Card or Corporate Platinum Card, although subject to fees and terms and conditions, have several additional benefits at each card level, such as free breakfast or late checkout at many hotels.[146] The American Express/Business Extra Corporate Credit Card is affiliated with American Airlines and provides a 4% rebate on eligible American Airlines travel purchased with the card.[146]
Specialized cards for businesses
American Express has a specialized corporate meeting credit card.[147] Another specialized American Express business card is the American Express Corporate Purchasing Card, which can be assigned to individual employees or departments. Reconciliation and accounting services are available to make these functions easier for the corporation.[148]
Non-proprietary cards
Citibank, Wells Fargo, First National Bank of Omaha, USAA, Navy Federal, Synchrony Financial, and US Bancorp issue American Express cards. Citi issues the Macy's and Bloomingdale's American Express cards along with Citi-branded cards. Wells Fargo issues American Express cards under their own brand and for Dillard's. US Bancorp issues American Express-branded cards for US Bank along with Elan Card Services, a subsidiary that issues credit cards on behalf of small to midsize banks. Some credit unions, including PenFed, also issue American Express cards. JPMorgan Chase is the largest bank and the only Big Four bank in the US that does not partner with American Express. Instead, JPMorgan made the decision in 2013, to partner with Visa on the ChaseNet closed-loop network that is similar in terms of functionality to the American Express network.
Marketing and advertising
An advertisement for the Platinum Credit Card in Hong Kong, 2012
Card design
The company logo, a gladiator or centurion, appears at the center of several cards. The figure and his pose evoke classical antiquity, demonstrate strength and stability, and the designs on these cards, especially the Green card, bear resemblance to those on the United States Federal Reserve Notes.
Advertising campaigns
"Don't Leave Home Without Them"
In 1975, David Ogilvy of Ogilvy & Mather developed the highly successful "Don't Leave Home Without Them" ad campaign for American Express Traveler's Cheques, featuring Oscar-award-winning actor Karl Malden. Malden served as the public face of American Express Travelers Cheques for 25 years. In the UK, the spokesman was Alan Whicker, a television personality.[149]
After Malden's departure, and as the card assumed importance over the traveler's cheques, American Express continued to use celebrities, such as Mel Blanc and ballerina Cynthia Gregory.[150][151] A typical ad for the American Express Card began with a celebrity asking viewers: "Do you know me?" Although he/she gave hints to his/her identity, the star's name was never mentioned except as imprinted on an American Express Card, after which announcer Peter Thomas told viewers how to apply for it.[152] Each ad concluded with the celebrity reminding viewers: "Don't Leave Home Without It." The "Don't Leave Home Without It" slogan was revived in 2005.[153]
In late 2004, American Express launched the "My life. My card." brand campaign, and later the "Are You a Cardmember?" brand campaign in 2007, both by Ogilvy & Mather,[155] featuring celebrities that use American Express cards including:
In 2007, a two-minute black-and-white ad, entitled "Animals" and starring Ellen DeGeneres, won the Emmy Award for Outstanding Commercial.[175][176]
C. F. Frost
Many American Express credit card ads feature a sample American Express Card with the name "C. F. Frost" on the front. This is not a fabricated name; Charles F. Frost was an advertising executive at Ogilvy & Mather.[177]
Cause marketing
American Express was one of the earliest users of cause marketing, to great success.[178] A 1983 promotion advertised that for each purchase made with an American Express Card, American Express would contribute one penny to the renovation of the Statue of Liberty. The campaign generated contributions of $1.7 million to the Statue of Liberty restoration project. What would soon capture the attention of marketing departments of major corporations was that the promotion generated approximately a 28% increase in American Express card usage by consumers.
In May 2007, American Express launched an initiative called the Members Project.[179][180] Cardholders were invited to submit ideas for projects, and were told American Express was funding the winning project.
Football sponsorship
Since 2011, American Express has a £100 million sponsorship agreement with football club Brighton & Hove Albion F.C. The agreement includes naming rights over Falmer Stadium, Brighton training facilities and shirt sponsorship over the kits of the men's, women's, youth and disability teams[181][182]
Awards and recognition
In 2016, at the Corporate Art Awards, American Express received the award from pptArt for "the best international restoration programme: World's Monument Watch". American Express is a sponsor of "World Monuments Watch", launched in 1995 by World Monuments Fund.[183]
In April 1986, American Express moved its headquarters to the 51-story Three World Financial Center in New York City. After the September 11 attacks, American Express had to leave its headquarters temporarily because it was located directly opposite the World Trade Center and was damaged during the fall of the towers. The company began gradually moving back into its rehabilitated building in 2002. The company maintains major offices in Sunrise, Florida, Salt Lake City, and Phoenix, Arizona, with its main data centers in North Carolina and Phoenix.
AMEX Bank of Canada was founded in 1853, in Toronto. It has around 1,700 employees as of December 2020 in its head office at Sheppard,[184] east of Highway 404 in Toronto (relocated from Markham, Ontario, a northern suburb of Toronto where it resided from 1985 to 2015), as well as an office in Hamilton, Ontario. The company began operations as a bank on July 1, 1990, following an order-in-council made by the Brian Mulroney government on November 21, 1988. This decision was not without controversy as federal banking policy at the time would not ordinarily have permitted American Express to operate as a bank.[185] It is a member of the Canadian Bankers Association (CBA) and a registered member of the Canada Deposit Insurance Corporation (CDIC), the federal agency insuring deposits at all of Canada's chartered banks.
American Express has several offices in the UK, including a European Service Center in the Carlton Hill area of Brighton, England. The building was completed in 2012. It replaced American Express's former building, Amex House, a large white tower block built in 1977 and surrounded by several other smaller offices around the city.[186] The American Express European Service Center deals with card servicing, sales, fraud and merchant servicing. Official Europe, Middle East, and Africa HQ is located in the Belgravia district of Westminster, in central London, at Belgrave House on Buckingham Palace Road, SW1; other UK offices are based in Sussex at Burgess Hill and Manchester.[187] In November 2009, Brighton and Hove City Council granted planning permission for American Express to redevelop the Amex House site.
American Express also has a significant presence in India. Its two centers are located at Gurgaon, Haryana (Cyber City) and Bangalore, Karnataka (Bagmane capital).The Indian operations of American Express revolve around the back office customer services operations apart from the credit card business for the domestic Indian Economy, arguably the American Express campus in Gurgaon is the largest employee location by headcount for Amex and supports business continuity objectives of Amex including during Hurricane Sandy, the center works 24/7 and includes a co-located second building which was recently[when?] transferred to a third party service provider but does much work for Amex.
Job satisfaction
The company has consistently ranked highly on lists of best companies to work for compiled by Fortune[188][189][190] and Mediacorp Canada Inc.[191]
^ abGrossman, Peter Z. (2006) [1987]. "2". American Express: The Unofficial History of the People Who Built the Great Financial Empire (Reprint). New York, USA: Beard Books. ISBN1-58798-283-8.
^Loomis, Noel M. (1968). Wells Fargo. New York: Clarkson N. Potter, Inc.
^"American Express Logo Review". Company Logos. 2008. Archived from the original on September 20, 2010. The initial trademark of 1958 described the gladiator in the American Express logo as a gladiator on a shield whereas the current American Express website lists the logo character as a Gladiator Head Design. However, there are many who believe that the gladiator is a centurion ...
^"Our History". American Express Co. We began as a freight forwarding company in 1850, earning a reputation as a company people could trust while transporting some of their most valuable possessions.
^ abcdJackson, Kenneth T. (1995). The Encyclopedia of New York City. Connecticut, USA: Yale University Press. p. 23.
^Newman, Peter C. (July 30, 1990). "The brash new kid on the block". Maclean's. 103 (31): 33.
^Collis, Rose (2010). The New Encyclopaedia of Brighton. (based on the original by Tim Carder) (1st ed.). Brighton: Brighton & Hove Libraries. p. 9. ISBN978-0-9564664-0-2.
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