Type of site
Subsidiary of[1][2]
Available inEnglish, Russian, Chinese
HeadquartersMadison, Wisconsin, U.S.[3][4]
  • Bob Lamey[5]
  • Martha Graettinger[5]
  • Ray Zemon[6]
  • Kim Fleissner (CEO)
ProductsClothing, shoes, handbags and accessories[7]
Employees400 (2015)[8]
LaunchedNovember 1999[9]
Current statusActive

Shopbop is a US online fashion apparel and accessories shop opened in 1999. It has been a subsidiary of since 2006.


Shopbop was founded by Bob Lamey,[5] Martha Graettinger,[5] and venture investor Ray Zemon[6] in November 1999[9] in Madison, Wisconsin.[3] It was originally the internet presence of brick and mortar clothing dealer Bop in downtown Madison[9] (the shop was closed in 2014).[10] Graettinger and Lamey chose Madison because it was a college town with strong fashion-conscious student base.[11]

Shopbop was acquired by in February 2006.[12][4] At the time of the deal it was selling 103 different lines of high-end clothing.[13] Since the acquisition Shopbop ran almost completely independently from Amazon, that also sells clothes and accessories,[14][2] and even competed with it.[15] In September 2013 Shopbop opened the East Dane contemporary menswear website,[16][17] that merged with in 2021.[18]

The website went through several redesigns, particularly in 2012[1] and 2017 (among the redesigns, a loyalty program was added to the website).[19][20][21]

In 2022 Shopbop launched a new beauty category.[22][23]

Today, Shopbop continues to be a leading online destination for fashion-conscious shoppers, offering a wide range of clothing, shoes, bags, and accessories from over 1,000 brands, including top designers such as Tory Burch, Agolde, Ulla Johnson, and Saint Laurent.


Shopbop offers a wide selection of clothing, shoes, bags, and accessories for women.[17][16] The company's product offerings range from high-end designer pieces to more affordable, trendy items. Shopbop's selection includes dresses, tops, pants, jeans, skirts, outerwear, swimwear, lingerie, and more.[12]

In addition to women's fashion, Shopbop also offers a selection of men's clothing and accessories. The men's collection includes clothing, shoes, and accessories from brands such as Calvin Klein, Levi's, and Tommy Hilfiger.

Shipping and Returns

Shopbop warehouse in Madison, Wisconsin

Shopbop offers free shipping and returns for all orders within the United States. The company also offers international shipping to over 200 countries.[24] Shopbop's return policy allows customers to return items within 30 days of purchase for a full refund. The company also offers free returns for all orders within the United States.[24]


  1. ^ a b Wilson, Eric (August 29, 2012). "An Online Retailer Gets Its Own Makeover". The New York Times. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  2. ^ a b DePillis, Lydia (August 6, 2013). "What does Jeff Bezos usually do with the companies he buys?". The Washington Post. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  3. ^ a b Adams, Barry (December 20, 2011). "A fashionable neighbor: Shopbop transforms stretch of East Wash". Wisconsin State Journal. Retrieved April 18, 2018.
  4. ^ a b "Amazon Buys". The Wall Street Journal. February 27, 2006. Retrieved April 18, 2018.
  5. ^ a b c d Birchall, Jonathan (February 27, 2006). "Amazon buys online fashion retailer Shopbop". Financial Times. Retrieved April 18, 2018.
  6. ^ a b Nabilcy, Kyle (March 8, 2012). "Fashion Conscious in Madison: Shopbop". Isthmus. Retrieved April 18, 2018.
  7. ^ Renzulli, Kerri Anne (July 19, 2017). "53 Websites Where You Can Get Free Shipping No Matter How Much You Spend". TIME. Archived from the original on November 1, 2020. Retrieved April 22, 2018.
  8. ^ Newman, Judy (October 20, 2017). "The Madison area joins the contest for Amazon's HQ2". Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  9. ^ a b c Fischer, Ben (February 28, 2006). "Shopbop Gets Help Retailing on Web". Retrieved April 18, 2018.
  10. ^ van Enkenvoort, Bob (December 17, 2014). "Shopbop to close Bop store while expanding local presence". Retrieved April 18, 2018.
  11. ^ Mosher, Lindsay (May 4, 2004). "Bop's only storefront found in Madison". The Badger Herald. Retrieved April 18, 2018.
  12. ^ a b "Amazon buys Shopbop fashion site". BBC News. February 28, 2006. Retrieved April 18, 2018.
  13. ^ Fisher, Ben (February 28, 2006). "Shopbop gets help retailing on web". Retrieved April 23, 2018.
  14. ^ Cain Miller, Claire (September 8, 2009). "Gap's Piperlime Site Adds Designer Clothes to Shoe Racks". The New York Times. Retrieved April 23, 2018.
  15. ^ Randewich, Noel (April 18, 2016). "Few signs of relief for troubled U.S. apparel retailers". Reuters. Retrieved April 23, 2018.
  16. ^ a b Binkley, Christina (July 25, 2013). "Cracking the Mysteries of the Male Shopper". The Wall Street Journal. Retrieved April 23, 2018.
  17. ^ a b DeLeon, Jian (September 12, 2013). "Meet East Dane, Your New Online Menswear Destination". GQ. Retrieved April 23, 2018.
  18. ^ Lee, Adriana (2021-09-29). "Exclusive: Shopbop to Absorb East Dane, Launch Shopbop Men". WWD. Retrieved 2023-04-12.
  19. ^ Siver, Dena (September 7, 2017). "Shopbop Is Getting a Makeover, Just in Time for Fashion Week". Observer. Archived from the original on April 22, 2018. Retrieved April 22, 2018.
  20. ^ Bennett, Alexis (October 24, 2017). "Fashion Girls Are About to Freak Out Over Shopbop's New Loyalty Program". InStyle. Retrieved April 23, 2018.
  21. ^ US, FashionNetwork com. "Shopbop rebrands for better consumer experience". Retrieved 2023-04-13.
  22. ^ "You Can Now Buy Beauty Products at Shopbop". Allure. 2022-10-03. Retrieved 2023-04-12.
  23. ^ Sala, Erica La (2022-10-03). "Amazon-owned Fashion E-tailer Shopbop Enters Beauty". Beauty Independent. Retrieved 2023-04-13.
  24. ^ a b "Shopbop Customer Service 1-877-746-7267". Shopbop. Retrieved 2023-04-13.