Amazon Lab126, Inc.
Founded2004; 18 years ago (2004)
Headquarters1100 Enterprise Way, ,
United States
Area served
Key people
Number of employees

Amazon Lab126[4] (sometimes known as Lab126) is an American research and development and computer hardware company owned by[5] It was founded in 2004 by Gregg Zehr, previously Vice President of Hardware Engineering at Palm, and is based in Sunnyvale, California.[6] It is widely known for developing Amazon's Kindle line of e-readers and tablets.[7][8][9]


Lab126's name derives from the arrow in Amazon's logo, which points from A to Z—the 1st and 26th letters in the English language alphabet.[10]



  1. ^ "Contact Lab126 - Sunnyvale, CA". Lab126. Archived from the original on 25 November 2016. Retrieved 30 October 2016.
  2. ^
  3. ^ Yu, Howard. "On Cyber Monday, Jeff Bezos Has Made Amazon Echo Sound Better Than Google Home".
  4. ^ "Lab126 Designs and Engineers Hand-held Consumer Electronics in Sunnyvale, CA". Amazon Lab216. Archived from the original on 2016-11-19. Retrieved 30 October 2016.
  5. ^ a b "Following Fire Phone Flop, Big Changes At Amazon's Lab126". Fast Company. 5 January 2015.
  6. ^ "Amazon research unit Lab 126 agrees to big lease that could bring Sunnyvale 2,600 new workers". 19 September 2012. Retrieved 2016-08-21.
  7. ^ Catherine Shu. "Amazon's R&D Group Lab126 Embarks On Hiring Spree As Kindle Business Expands". TechCrunch. AOL.
  8. ^ "Amazon Kindle Product Page". Retrieved 2008-03-22.
  9. ^ "Amazon Grows A Startup In Cupertino". Archived from the original on July 22, 2011. Retrieved 2008-03-22.
  10. ^ "Work with Us § Our Story". Amazon Lab126. Archived from the original on 6 June 2017. Retrieved 30 October 2016.
  11. ^ Amazon's Kindle Oasis is the funkiest e-reader it's ever made The Verge Retrieved April 13, 2016
  12. ^ Amazon preparing 'up to six' new Kindle Fire tablets 23 July 2012
  13. ^ "Amazon Fire Phone Flops". TechCrunch. AOL.