Amazon Fresh
TypeSubsidiary
IndustryRetail / Grocery
Founded2007; 15 years ago (2007)
Headquarters,
Areas served
Delivery: United States, Berlin, Hamburg, London, Milan, Munich, Rome, Tokyo, Singapore, Madrid, India
Stores: Chicago, London, Los Angeles, Philadelphia, Seattle, Washington D.C., London
ParentAmazon
Websitefresh.amazon.com Edit this at Wikidata (US)

Amazon Fresh is a subsidiary of the American e-commerce company Amazon.com in Seattle, Washington. It is a grocery delivery service currently available in most major U.S. cities, as well as some international cities, such as Berlin, Hamburg, London, Milan, Munich, Rome, Tokyo, and some other locations in Singapore and India.[1] In 2020, Amazon Fresh opened several physical store locations in the United States.[2] The first six stores opened in the Los Angeles area with additional locations in the Chicago, Philadelphia, Seattle, and Washington, D.C. areas.[3][4][5]

History and business model

An Amazon Fresh delivery truck in Seattle
An Amazon Fresh delivery truck in Seattle
Amazon Fresh convenience store in London, United Kingdom
Amazon Fresh convenience store in London, United Kingdom

AmazonFresh has rolled out its services gradually, targeting specific parts of various metropolitan areas and partnering with local speciality stores for delivery of local items. The Amazon Fresh website allows potential customers to check availability by ZIP code.[citation needed]

Under its former name, Amazon Grocery, it sponsored the PBS Kids series Curious George.

In March 2017, Amazon announced the beta launch, on March 29, 2017, of Amazon Fresh Pickup, a drive-in-type grocery store for Amazon Prime subscribers.[6] It is a delivery service that lets users shop online, reserve times to pick up the groceries, and have them loaded into their cars at the store.[7]

In Germany, the product range is 85,000 product lines. By comparison, the REWE supermarket chain's home delivery service has 9,000 product lines.[8]

In the United Kingdom, Amazon signed a deal with the British SuperMarket chain Morrisons to provide supplies for Amazon Prime Pantry and PrimeFresh.[9]

In July 2017, it was reported that Amazon Fresh was selling meal kits.[10]

On November 2, 2017, Amazon announced it was discontinuing its Fresh service to some smaller towns and cities in California, Delaware, Maryland, New Jersey, New York, and Pennsylvania.[11]

On December 13, 2019, Amazon announced its Fresh service will provide one and two hour delivery of meat, seafood, eggs, and produce in Tampa, Florida.[12]

Amazon Fresh grocery store in Warrington, Pennsylvania
Amazon Fresh grocery store in Warrington, Pennsylvania

In 2020, Amazon announced that they are using the name "Amazon Fresh" for their new chain of physical grocery stores in the Los Angeles and Chicago areas. The first Amazon Fresh grocery store opened to the public on September 17, 2020, in the Woodland Hills neighborhood of Los Angeles.[13][14] On December 10, 2020, Amazon Fresh opened its fifth store and first location outside of California in the Chicago suburb of Naperville.[15]

On March 4, 2021, the first Amazon Fresh store in Europe was opened, in the Ealing Broadway Centre shopping mall in Ealing, West London.[16] The site previously had been occupied by the clothing retailer Monsoon Accessorize.[17]

Amazon Fresh opened their first grocery store in the Washington, D.C. area on May 27, 2021, in the suburb of Franconia, Virginia.[18] On June 17, 2021, Amazon Fresh opened a location in the Seattle suburb of Bellevue that features the "Just Walk Out" technology which allows customers to skip the checkout line when purchasing their groceries.[19] Amazon Fresh opened their first location in Washington, D.C. in the Logan Circle neighborhood on July 22, 2021; this location features the "Just Walk Out" technology.[20] On August 5, 2021, the first Amazon Fresh grocery store in Pennsylvania opened in the Philadelphia suburb of Warrington.[21]

Product lines

Amazon Fresh offers grocery items for sale, as well as a subset of items from the main Amazon.com storefront. Items ordered through Amazon Fresh are available for home delivery on the same day or the next day, depending on the time of the order and the availability of delivery slots.

Amazon Fresh operates independently of Whole Foods, which is also owned by Amazon. They have separate facilities and separate inventories that they sell. Market research from Amazon shows that customers at Whole Foods tend to have higher incomes and are less ethnically diverse than customers that use Amazon Fresh.[22]

Locations

In the United States, Amazon Fresh currently has 23 locations in the states of California, Illinois, Pennsylvania, Virginia, Maryland, and Washington along with Washington, D.C.[5] Amazon Fresh also has 15 locations in London in the United Kingdom.[23]

See also

References

  1. ^ "Lieferdienst für Lebensmittel: In dieser deutschen Stadt will "Amazon Fresh" nun starten" [“Amazon Fresh” now wants to start in this German city]. Frankfurter Allgemeine (in German). November 8, 2017. ISSN 0174-4909. Retrieved February 19, 2020.
  2. ^ "Amazon opens first Fresh grocery store, debuts high-tech shopping cart in retail expansion". GeekWire. August 27, 2020. Retrieved February 11, 2021.
  3. ^ "First Amazon Fresh grocery store opens in Woodland Hills". abc7.com. August 27, 2020. Retrieved December 9, 2020.
  4. ^ staff, Chicago Tribune. "Amazon Fresh announces second Chicago-area grocery store opening". chicagotribune.com. Retrieved February 11, 2021.
  5. ^ a b "Store Locations". www.amazon.com. Retrieved February 11, 2021.
  6. ^ Etherington, Darrell (March 28, 2017). "Amazon debuts AmazonFresh Pickup, drive-up groceries delivered to your trunk". TechCrunch. Retrieved March 29, 2017.
  7. ^ Balakrishnan, Anita (March 28, 2017). "Amazon Prime members can soon buy groceries from their phones, and have them delivered to their cars". CNBC. Retrieved March 29, 2017.
  8. ^ Heuzeroth, Thomas (May 4, 2017). "Amazon Fresh: Lebensmittelversand startet in Deutschland". DIE WELT. Retrieved September 27, 2018.
  9. ^ Ruddick, Graham (February 29, 2016). "Amazon to start selling fresh and frozen Morrisons food". The Guardian. Retrieved April 28, 2018.
  10. ^ Gartenberg, Chaim (July 18, 2017). "Amazon's prepackaged Meal Kits are reportedly already on sale". The Verge. Retrieved September 5, 2017.
  11. ^ Del Rey, Jason (November 3, 2017). "Amazon is shutting down its Fresh grocery delivery service in parts of five states". Recode. Retrieved November 3, 2017.
  12. ^ Goldschmidt, Bridget (December 13, 2019). "Amazon Fresh Grocery Delivery Coming to Tampa, Fla". Progressive Grocer. Retrieved December 26, 2019.
  13. ^ Peterson, Hayley. "'It was like the Willy Wonka golden ticket': Amazon customer reveals his first experience inside the tech giant's new grocery store that just opened to the public". Business Insider. Retrieved September 26, 2020.
  14. ^ "Amazon Fresh grocery store in Los Angeles opens to the public". Engadget. Retrieved September 26, 2020.
  15. ^ Elejalde-Ruiz, Alexia (December 4, 2020). "Amazon Fresh to open Thursday in Naperville. Here's what to expect from the high-tech grocery store". Chicago Tribune. Retrieved August 7, 2021.
  16. ^ Kelion, Leo (March 4, 2021). "Amazon Fresh till-less grocery store opens in London". BBC News. Archived from the original on March 4, 2021. Retrieved March 4, 2021.
  17. ^ Cuthbertson, Anthony (March 2, 2021). "Amazon's first checkout-free supermarket is coming to the UK". The Independent. Archived from the original on March 2, 2021. Retrieved March 4, 2021.
  18. ^ Finch, Justin; Barnes, Sophia (May 27, 2021). "Amazon Fresh Opens First DC-Area Store with High-Tech Carts, Alexa Kiosks". Washington, DC: WRC-TV. Retrieved August 7, 2021.
  19. ^ Long, Katherine Anne (June 17, 2021). "Amazon brings its cashierless tech to Factoria in largest-yet grocery test". The Seattle Times. Retrieved August 7, 2021.
  20. ^ Clabaugh, Jeff (July 22, 2021). "DC's first Amazon Fresh has opened (and you can grab and walk out)". Washington, DC: WTOP-FM. Retrieved August 7, 2021.
  21. ^ Arvedlund, Erin (August 5, 2021). "Amazon's concept to reinvent grocery shopping has come to Warrington, with Bensalem next". The Philadelphia Inquirer. Retrieved August 5, 2021.
  22. ^ Amazon Fresh vs. Whole Foods vs. All of Grocery, Jennifer Strailey, Winsight Grocery Business, 3 May 2021. https://www.winsightgrocerybusiness.com/retailers/amazon-fresh-vs-whole-foods-vs-all-grocery
  23. ^ "Amazon Fresh stores. Now open in London". www.amazon.co.uk. Retrieved August 7, 2021.