|Industry||Retail / Grocery|
|Delivery: United States, Berlin, Hamburg, London, Milan, Munich, Rome, Tokyo, Singapore, Madrid, India|
Stores: Chicago, London, Los Angeles, Philadelphia, Seattle, Washington D.C., London
Amazon Fresh is a subsidiary of the American e-commerce company Amazon.com in Seattle, Washington. It is a grocery delivery service currently available in most major U.S. cities, as well as some international cities, such as Berlin, Hamburg, London, Milan, Munich, Rome, Tokyo, and some other locations in Singapore and India. In 2020, Amazon Fresh opened several physical store locations in the United States. The first six stores opened in the Los Angeles area with additional locations in the Chicago, Philadelphia, Seattle, and Washington, D.C. areas.
AmazonFresh has rolled out its services gradually, targeting specific parts of various metropolitan areas and partnering with local speciality stores for delivery of local items. The Amazon Fresh website allows potential customers to check availability by ZIP code.
Under its former name, Amazon Grocery, it sponsored the PBS Kids series Curious George.
In March 2017, Amazon announced the beta launch, on March 29, 2017, of Amazon Fresh Pickup, a drive-in-type grocery store for Amazon Prime subscribers. It is a delivery service that lets users shop online, reserve times to pick up the groceries, and have them loaded into their cars at the store.
In Germany, the product range is 85,000 product lines. By comparison, the REWE supermarket chain's home delivery service has 9,000 product lines.
In the United Kingdom, Amazon signed a deal with the British SuperMarket chain Morrisons to provide supplies for Amazon Prime Pantry and PrimeFresh.
In July 2017, it was reported that Amazon Fresh was selling meal kits.
On November 2, 2017, Amazon announced it was discontinuing its Fresh service to some smaller towns and cities in California, Delaware, Maryland, New Jersey, New York, and Pennsylvania.
On December 13, 2019, Amazon announced its Fresh service will provide one and two hour delivery of meat, seafood, eggs, and produce in Tampa, Florida.
In 2020, Amazon announced that they are using the name "Amazon Fresh" for their new chain of physical grocery stores in the Los Angeles and Chicago areas. The first Amazon Fresh grocery store opened to the public on September 17, 2020, in the Woodland Hills neighborhood of Los Angeles. On December 10, 2020, Amazon Fresh opened its fifth store and first location outside of California in the Chicago suburb of Naperville.
On March 4, 2021, the first Amazon Fresh store in Europe was opened, in the Ealing Broadway Centre shopping mall in Ealing, West London. The site previously had been occupied by the clothing retailer Monsoon Accessorize.
Amazon Fresh opened their first grocery store in the Washington, D.C. area on May 27, 2021, in the suburb of Franconia, Virginia. On June 17, 2021, Amazon Fresh opened a location in the Seattle suburb of Bellevue that features the "Just Walk Out" technology which allows customers to skip the checkout line when purchasing their groceries. Amazon Fresh opened their first location in Washington, D.C. in the Logan Circle neighborhood on July 22, 2021; this location features the "Just Walk Out" technology. On August 5, 2021, the first Amazon Fresh grocery store in Pennsylvania opened in the Philadelphia suburb of Warrington.
Amazon Fresh offers grocery items for sale, as well as a subset of items from the main Amazon.com storefront. Items ordered through Amazon Fresh are available for home delivery on the same day or the next day, depending on the time of the order and the availability of delivery slots.
Amazon Fresh operates independently of Whole Foods, which is also owned by Amazon. They have separate facilities and separate inventories that they sell. Market research from Amazon shows that customers at Whole Foods tend to have higher incomes and are less ethnically diverse than customers that use Amazon Fresh.
In the United States, Amazon Fresh currently has 23 locations in the states of California, Illinois, Pennsylvania, Virginia, Maryland, and Washington along with Washington, D.C. Amazon Fresh also has 15 locations in London in the United Kingdom.