Kindle Store
Launch dateNovember 2007; 15 years ago (2007-11)
Platform(s)Web at

Windows, macOS, iOS, Android, Fire OS, Kindle reader

Pricing modelVariable
Availabilityover 170 countries[1]
The New Yorker digital subscription via the Kindle Store
The New Yorker digital subscription via the Kindle Store

The Kindle Store is an online e-book e-commerce store operated by Amazon as part of its retail website and can be accessed from any Amazon Kindle, Fire tablet or Kindle mobile app. At the launch of the Kindle in November 2007, the store had more than 88,000 digital titles available in the U.S. store.[2] This number increased to more than 275,000 by late 2008, and exceeded 765,000 by August 2011.[3] In July 2014, there were over 2.7 million titles available.[4] As of March 2018 there are over six million titles available in the U.S.[5] Content from the store is purchased online and downloaded using either Wi-Fi or Amazon's Whispernet to bring the content to the user's device.[6] One of the innovations Amazon brought to the store was one-click purchasing that allowed users to quickly purchase an e-book. The Kindle Store uses a recommendation engine that looks at purchase history, browsing history, and reading activity, and then suggests material it thinks the user will like.



Whispersync is a service provided for e-books acquired from the Kindle Store that allows customers to synchronize reading progress, bookmarks, and other information across Kindle devices and Kindle apps.[7][8] The service debuted with the Kindle 2's release in February 2009.[9]

Lending Library

The Lending Library was added in late 2011 for Amazon Prime members with Kindle e-readers. This perk allows access to the "Kindle Owners' Lending Library" where users can borrow one e-book, choosing from over 600,000 titles as of July 2014, per calendar month from the Kindle Store for free.[10] The library was later expanded to include Fire tablets and in February 2018 had over 1.7 million titles available.[11]

Kindle Unlimited

In July 2014, Amazon added the Kindle Unlimited subscription service that initially offered unlimited access to over 638,000 titles and over 7,000 audiobooks for a $9.99 monthly fee.[12][13] As of June 2015, there were over one million titles available in Kindle Unlimited,[14] from publishers such as Houghton Mifflin Harcourt, Lonely Planet, Pottermore, Simon & Schuster and Timber Press.[15] As of February 2017, the U.S. version of Kindle Unlimited includes over 1.5 million titles that includes over 290,000 foreign language titles.[16] Amazon pays authors by using a per page rate and during 2016 nearly $200 million was paid to authors. In 2019, Amazon paid over $300 million to authors and publishers that provide content to Kindle Unlimited.[17]

Prime Reading

In October 2016, another perk was added for Amazon Prime members called "Prime Reading". Prime Reading gives the ability to read as much material as they wish from a selection of over 1,000 e-books, magazines, comic books, children's books, and more for no additional fee.[18]

E-book pricing

In late 2007, new releases and New York Times best sellers were being offered for approximately $11 at the store, with first chapters of many books offered as free samples. Many titles, including some classics, are offered free of charge or at a low price, which has been stated to relate to the cost of adapting the book to the Kindle format. Magazines, newspapers and blogs via RSS are provided for a monthly subscription fee or during a free trial period. Newspaper subscriptions cost from $1.99 to $27.99 per month; magazines charge between $1.25 and $10.99 per month, and blogs charge from $0.99 to $1.99 per month.[19] Amazon e-book sales overtook print for one day for the first time on Christmas Day 2009.[20] International users may pay different prices for e-books depending on the country listed as their home address.

In February 2017, the Association of American Publishers released data that shows the U.S. adult e-book market declined 16.9% in the first nine months of 2016 over the same time in 2015.[21] This decline is partly due to widespread e-book price increases, known as agency pricing, by major publishers that Amazon had recently allowed that brought the average e-book price from $6 to nearly $10.[22]

File formats

The Kindle Store offers e-books in Amazon's proprietary e-book formats: AZW, and, for fourth generation and later Kindles, AZW3, also called KF8.[23] In August 2015, "Kindle Format 10" (KFX) file format, which has enhanced typography, was added to the Store.[24] E-books available in KFX are indicated on the e-book's description page.

The Kindle Store's terms of use forbid transferring Amazon format e-books to another user or a different type of device.[25] However, Amazon allows limited lending of certain e-books.[26]

Country availability

Country Availability on local site Domain name Notes
United States Yes
Germany Yes
United Kingdom Yes
France Yes
Japan Yes
China Yes
Canada Yes
Italy Yes
Spain Yes
Brazil Yes
India Yes
Mexico Yes
Netherlands Yes
Singapore No [a]
Australia Yes
Turkey No [a]
United Arab Emirates No [a]
Saudi Arabia No [a]
Sweden No [a]
Poland No [a]
Egypt No [a]
Other countries TBA TBA eBooks can be purchased on [27]

See also


  1. ^ a b c d e f g eBooks can be purchased on the US site [27]
  1. ^ eBook Distribution Rights
  2. ^ Patel, Nilay (November 21, 2007). "Kindle Sells Out in 5.5 Hours". Archived from the original on November 23, 2007. Retrieved November 21, 2007.
  3. ^ "Kindle Books: Kindle Store : Nonfiction, Fiction, History, Advice & How-to, Business & Investing & More". Retrieved August 18, 2011.
  4. ^ "Kindle Books: Kindle Store : Nonfiction, Fiction, History, Advice & How-to, Business & Investing & More". Retrieved July 23, 2014.
  5. ^ Kindle Store : Kindle eBooks. Retrieved March 30, 2018.
  6. ^ "Kindle Wireless Reading Device - 2nd Generation". Archived from the original on June 21, 2010. Retrieved August 14, 2010.
  7. ^ "Kindle for iPhone home page". Archived from the original on May 1, 2011. Retrieved December 30, 2009.
  8. ^ Kafka, Peter. "That Was Fast: Kindle, Meet the iPhone". Retrieved December 30, 2009.
  9. ^ Whispersync: The Real News Behind Kindle 2 Techhive February 2009
  10. ^ Kindle Owners' Lending Library. Retrieved 16 July 2014.
  11. ^ How Do I Borrow a Book From the Kindle Owner’s Lending Library? Retrieved 21 November 2018.
  12. ^ Owen, Laura Hazard (16 July 2014). "Amazon is testing "Kindle Unlimited," an ebook subscription service for $9.99/month". Gigaom. Retrieved 16 July 2014.
  13. ^ "About Kindle Unlimited". Retrieved 9 August 2015.
  14. ^ "More than a million books in Kindle Unlimited". I Love My Kindle (blog). 17 June 2015. Retrieved 1 August 2015.
  15. ^ According to search results on on 4 August 2015.
  16. ^ Kindle Unlimited: Kindle Store Retrieved 17 April 2017.
  17. ^ "Amazon Paid Out Over $300 Million in Royalties via Kindle Unlimited Last Year". The Digital Reader. February 2, 2020.
  18. ^ A look back at 10 years of the Amazon Kindle Retrieved December 6, 2017
  19. ^ Ricker, Thomas (November 19, 2007). "Amazon Kindle available now on Amazon". Engadget. Archived from the original on November 22, 2007. Retrieved November 21, 2007.
  20. ^ Allen, Katie (December 28, 2009). "Amazon e-book sales overtake print for first time". The Guardian. London. Archived from the original on December 31, 2009. Retrieved December 28, 2009.
  21. ^ E-Book Sales Down 17% In First Three Quarters Of 2016 Forbes, Retrieved 6 March 2017
  22. ^ Hiltzik, Michael (1 May 2017). "No, ebooks aren't dying — but their quest to dominate the reading world has hit a speed bump". LA Times. Retrieved 12 May 2017.
  23. ^ "AZW3 file - Zamzar - Free online file conversion".
  24. ^ Kindle eBooks with Improved Typography Use New KFX File Format. Retrieved 11 August 2015
  25. ^ "Amazon Kindle: License Agreement and Terms of Use"., Inc. February 9, 2009. Archived from the original on January 9, 2011. Retrieved December 2, 2010.
  26. ^ Hastings, Rob (January 1, 2011). "Amazon allows customers to lend e-books to just one friend". The Independent. Retrieved January 2, 2011.
  27. ^ a b How to buy Kindle eBooks