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Boroline
Product typeAntiseptic
OwnerG.D. Pharmaceuticals Private Limited, Kolkata
CountryIndia
Introduced1929; 95 years ago (1929)
Ambassador(s)Raima Sen, Sakshi Tanwar, Vidya Balan[1]
Websitewww.boroline.com

Boroline is an over the counter antiseptic perfumed cream sold in India. It is manufactured by G D Pharmaceuticals.[2]

History

The product was launched in 1929[3] in Kolkata by Gourmohan Dutta,[4] a Bengali merchant. Over the years, the brand's popularity soared, and it became an icon of national economic self-sufficiency in a nation that was still under the British rule. It is still one of the most popular brands in India.[5][6] Its logo has an elephant for which it is known as Hatiwala cream (the cream with elephant logo) in rural areas. The legacy music of Boroline's jingle was composed by the V. Balsara, lyricist Pulak Bandopadhyay and Srabanti Majumdar.[7]

Product

Boroline is a combination of the antiseptic boric acid, the astringent and sunscreen zinc oxide, and the emollient lanolin and is meant to be used for cuts, cracked lips, rough skin, and to treat infections.[8]

Boric acid 1%w/w + Zinc oxide 3.1%w/w

Other products sold by the brand are: Bo Lips Balm, Bo Body Lotion, Ultrasmooth Night Cream, Eleen Hair Oil, Suthol, Penorub, Noprix.[citation needed]

References

  1. ^ "Fashion". Telegraphindia.com. 17 March 2016. Archived from the original on 31 March 2016. Retrieved 14 October 2016.
  2. ^ "GD Pharmaceuticals Private Limited : Boroline". boroline.com. Archived from the original on 13 December 2007.
  3. ^ Panda, Tapan Kumar (2006). Contemporary Marketing. ISBN 9788131405505.
  4. ^ "Archived copy" (PDF). Archived from the original (PDF) on 27 April 2015. Retrieved 14 May 2015.((cite web)): CS1 maint: archived copy as title (link)
  5. ^ "About Us". 1 December 2015. Archived from the original on 1 December 2015.
  6. ^ "Boroline: প্রায় ১০০ বছর ধরে বাঙলির সব ক্ষতর মলম! ব্যবসা কাকে বলে দেখিয়ে দিয়েছে বোরোলিন". The Bengali Chronicle (in Bengali). 28 July 2022. Retrieved 28 July 2022.
  7. ^ "G. D. Pharmaceuticals Pvt. Ltd".
  8. ^ "11 amazing uses of Boroline cream for your skin - Health & Healthier". 22 March 2022. Retrieved 23 March 2022.

External links

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