On 24 April 2023, English musician Jin Jin posted a photo of a Zoom call containing Ava Max, English singer-songwriter Raye and Brazilian DJ Alok.[1] On 11 May, Max and Alok started following each other on Instagram, hinting at a possible collaboration. Alok teased the song at multiple live shows as well as on his Instagram stories. On 20 June, a snippet of the song leaked.[2] The song features a prominent sample of the trance song "Ayla" (1996) by German DJ Ayla.[3]
Speaking about the collaboration, Alok said, "Ava is someone I've wanted to work with for a long time and I couldn't be happier with the experience and the result", sharing his excitement for the world to hear the song. Max added that it was a "great experience collaborating with Alok". She further spoke positively of "the process of creating the music", including the songwriting and video shoot.[4]
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 20241 into search. Retrieved 9 January 2024.