Founder | Ellen Willis |
---|---|
Founded | October 1967 |
Final issue | May 1968 |
Cheetah was an American rock music and counterculture magazine launched in October 1967.[1] Although influential, its run was short-lived,[2] closing in May 1968.[1] Published by Matty Simmons, the founder of Diners Club,[3] and his partner Len Mogel, Cheetah was the first project of their Twenty First Century Communications Inc. Following the close of the magazine, Simmons joined the leadership team of National Lampoon, even co-producing the 1978 box office hit comedy Animal House with Ivan Reitman.[4]
Acting as Cheetah's first editor was novelist-journalist Jules Siegel, briefly an associate of Beach Boys songwriter Brian Wilson,[5] although he was soon replaced by Larry Dietz, assisted by Ellen Willis.[6] At the time, a girlfriend of fellow Cheetah writer and music critic Robert Christgau, Willis went on to become the first rock critic for The New Yorker[7] and later wrote for Rolling Stone, Village Voice, and other papers.[8]