Zamindar Koteswara Rao (Tyagaraju) and his wife are Janaki Devi (Savitri) belongs to the royal family but do not have the heir. Zamindar's brother-in-law Bhaskar Rao (Rao Gopal Rao) a cruel person who looks after the estate affairs and waiting for an opportunity to grab the property. But utmost happiness arose when Janaki Devi becomes pregnant and Bhaskara Rao becomes jittery. He arranges his men to kill the baby immediately after birth to remove his hindrance. The baby is protected by circus elephants and circus owner Chalapathi Rao (Allu Ramalingaiah) rears him by the name Ramu. But Janaki Devi delivers twins and the child is named as Raja. After some time, Bhaskar Rao's wife Tayaramma (Jhansi) gives birth to a baby girl Jaya and Bhaskar Rao plots a plan to make the Raja marriage with Jaya to fulfill his ambition. Years roll by, Raja (N. T. Rama Rao) becomes young & energetic, Jaya (Jayaprada) also grows along with him both of them are good friends. Everyone wants to perform their marriage but they do not have such an intention. Yugandhar (Prabhakar Reddy) personal lawyer to Zamindar, is a most efficient & loyal person who keeps check on Bhaskar Rao. Raja is having all good qualities expect he is habituated to alcohol due to the bad guidance of Bhaskar Rao. Once in a drunkard state, he makes an accident and the person dies. Moving forward he hits a tree, injured & collapsed. A women Ankamma (Sujatha) protects him, after recovery he sees the person he killed is Ankamma's father. Jaya also scolds him then he leaves all his bad habits. Now Raja is burning out of contrition and wants to make penance for his sin. He goes to Ankamma, reveals the truth, asks her to punish him but she forgives him. He starts loving her and decides to marry her. Zamindar does not agree to this match, so, he marries Ankamma in the temple in presence of her villagers. Knowing this Bhaskara Rao makes an accident to Raja by which he loses his memory and becomes mad. Bhaskar Rao gives a false information to Zamindar that Raja is dead and he dies out of heart attack. Bhaskar Rao hides Raja in a secret place and says that he has sent him to the USA for treatment. Parallelly, Anakamma becomes pregnant, gives birth to a baby when she reaches the palace in search of her husband Bhaskar Rao throws her out. Yugandhar observers all these atrocities, to his fortune he encounters Circus Ramudu (again N. T. Rama Rao). Through Chalapathi Rao he learns about birth secret of Ramu. Ramu also listens to it and decides to teach a lesson to Bhaskar Rao. Ramu enters into the palace as Raja returning from the USA. Jaya recognizes Ramu because of her intimacy with Raja. Ramu reveals the entire story to her, she too joins hands with him and both of them fall in love. Now Bhaskar Rao struck in the middle he neither prove he is Ramu or show original Raja. So, he brings Ankanmma before Ramu along with her villagers, he accepts her as his wife before everyone. Afterward, he tells her about the actual situation, all of them play a drama and finds out Raja. Ramu Keeps Raja in the circus company and asks his men to take care of him. Now Ramu goes into Raja's place starts teasing Bhaskar Rao. Eventually, Bhaskar comes to know their drama, he bribes one of the circus employees and plans a jeep stunt with Raja to kill him. Knowing this Ramu moves to the circus but Bhaskar Rao's henchmen obstruct his way. They forcibly make the stunt with Raja where he gets back his memory. Ramu reaches there in the last minute and saves him. Both of them sees the end of Bhaskar Rao and makes him release his mistake. Finally, the movie ends on a happy note with the marriage of Ramu & Jaya.
