| Coke Studio Pakistan | |
|---|---|
| Season 15 | |
| Starring | Vocalists |
| No. of episodes | 11 |
| Release | |
| Original network |
|
| Original release | April 14, 2024 – present |
| Season chronology | |
The fifteenth season of the Pakistani music television series Coke Studio Pakistan began airing on 14 April 2024, and is produced and curated by Xulfi. Maintaining the format of the previous season, this season features 11 original compositions released as individual singles, each accompanied by a dedicated music video.[1][2]
In January 2024, Warner Music Group and Giraffe Pakistan announced a partnership.[3] This deal ensures that music produced for Season 15 of Coke Studio Pakistan will be distributed by Giraffe Music under exclusive license to Warner Music South Asia, a subsidiary of Warner Music Group.[4][2] However, Giraffe Pakistan, led by music producer Xulfi, remained the sole producer for Season 15, which premiered on 14 April 2024. Geo Network secured the exclusive media rights. Additionally, Spotify remains the official music streaming partner, while TikTok serves as the designated entertainment partner.[5]
In a press release, Coke Studio Pakistan underscored the collaborative nature of the season, describing it as a narrative woven with artistry and collegiality. A team of directors will helm the music videos for each original song. These directors include established figures like Zeeshan Parwez and Kamal Khan, alongside Awais Gohar, Murtaza Niaz, Jamal Rahman, and Luke Azariah.[6] During the season launch, Xulfi said, [7]
This season celebrates the enduring power of art, the power of music – the power of love, of warmth and of connection. Each story and world is built on Pakistan’s rich and diverse tapestry: both its heritage and future, fostering a sense of shared identity.
— Xulfi, producer and curator
| No. overall | No. in season | Song Title | Artist(s) | Composer(s) | Lyricist(s) | Original release date | |
|---|---|---|---|---|---|---|---|
| 93 | 1 | "Aayi Aayi" | Noman Ali Rajper, Babar Mangi, Marvi, Saiban | Abdullah Siddiqui, Babar Mangi, Noman Ali Rajper & Xulfi | Babar Mangi & Noman Ali Rajper | April 14, 2024 [10] | |
| The Sindhi song "Aayi Aayi", is inspired by the folktale story of Umar Marvi.[8] It features vocals by Noman Ali Rajper, Babar Mangi, and Marvi-Saiban, mixed by Xulfi and mastered by Randy Merrill, with consultation from Saif Samejo and Zeeshan Ali. The video, directed and shot by Awais Gohar, boasts art direction by Sara Vohra, set design by Hashim Ali Design Studios, and costume design by Fatima Butt, supported by wardrobe team Salman Roofi and Nadeem. Assistant directors Fariha Afzal and Areeba Naveed, alongside the art team of Zain Yar Jung and Raheel, contributed to the visual production.[9] | |||||||
| 94 | 2 | "2AM" | Star Shah & Zeeshan Ali | Star Shah, Zeeshan Ali & Xulfi | Star Shah, Sarfaraz Safi & Zeeshan Ali | April 21, 2024[11] | |
The release of the season's first track, 'Aayi Aayi,' has sparked a range of reactions.[12] Additionally, the platform's transition to a music video format alongside a revised release schedule, implemented last season, has led to discussions about potential trade-offs in terms of prioritizing visual aesthetics over the core musical experience.[13]