Walt Disney wordmark.svg
 Disney wordmark
Walt Disney 1942 signature.svg
 Autograph of Walt Disney

The Disney logo is the corporate logo of The Walt Disney Company. It is based on a stylized autograph of Walt Disney. Aside from being used by The Walt Disney Company, various Disney divisions and products use the same style/font in their logos, although with some differences depending on the company.

The signature of Walt Disney has been considered the most recognized.[1][dubious ] The D in the Disney logo makes use of the golden ratio three times.[2]

Variations

The Walt Disney Company

The Walt Disney Company Logo.svg

The name of The Walt Disney Company has changed several times, and so has the logo.[3]

Walt Disney Pictures

See also: Walt Disney Pictures

Until 1985, instead of a traditional production logo, the opening credits of Disney films used to feature a title card that read "Walt Disney Presents", and later, "Walt Disney Productions Presents".[4] In Never Cry Wolf, and the pre-release versions of Splash, it showed a light blue rectangle with the name "Walt Disney Pictures" and featured a white outline rectangle framing on a black screen.

Beginning with the release of Return to Oz in 1985, Walt Disney Pictures introduced its fantasy castle logo. The version with its accompanying music premiered with The Black Cauldron.[4] The logo was created by Walt Disney Productions in traditional animation and featured a white silhouette of Disneyland's Sleeping Beauty Castle against a blue background, with the studio's name and underscored by "When You Wish Upon A Star", in arrangement composed by John Debney.[5] A short rendition of the logo was used as a closing logo as well as in the movie Return to Oz, although the film was released months before The Black Cauldron was released. A computer-animated RenderMan variant appeared before every Pixar Animation Studios film from Toy Story until Ratatouille, featuring an original fanfare composed by Randy Newman, based on the opening score cue from Toy Story. Beginning with Dinosaur (2000), an alternative logo featuring an orange castle and logo against a black background, was occasionally presented with darker tone and live-action films, though a few animated films such as Brother Bear, the 2003 re-release of The Lion King and The Wild (the final film to use this logo) used this logo. This logo resurfaced in 2021 for a merchandising line by ShopDisney, based on its original incarnation.

In 2006, the logo was updated with the release of Pirates of the Caribbean: Dead Man's Chest at the behest of then-Walt Disney Studios chairman Dick Cook and studio marketing president Oren Aviv.[5] Designed by Disney animation director Mike Gabriel and producer Baker Bloodworth, the modernized logo was created completely in computer animation by Weta Digital and featured a 3D New Waltograph typography. The final rendering of the logo was done by Cameron Smith and Cyrese Parrish.[6] In addition, the revamped logo includes visual references to Pinocchio, Dumbo, Cinderella, Peter Pan and Mary Poppins, and its redesigned castle incorporates elements from both the Cinderella Castle and the Sleeping Beauty Castle, as well as fireworks and Walt Disney's family crest.[7] Mark Mancina wrote a new composition and arrangement of "When You Wish Upon a Star" to accompany the 2006 logo.[5] It was co-arranged and orchestrated by David Metzger. In 2011, starting with The Muppets, the sequence was modified to truncate the "Walt Disney Pictures" branding to "Disney".[8] The new logo sequence has been consistently modified for high-profile releases including Maleficent, Tomorrowland, and Beauty and the Beast.

Walt Disney Pictures presents

From 1986 to 2007, Walt Disney Pictures marketed their films, regardless if they were live action or animated (except for Pixar films), with the tagline "Walt Disney Pictures presents".

Walt Disney Animation Studios

Further information: Walt Disney Animation Studios § Production logo

Walt Disney Animation Studios Logo.svg

The logo of Walt Disney Animation Studios was changed several times since its inception as a spin off from Walt Disney Pictures. Starting in 2007, it uses a more sketchier version of the signature corporate font accompanied with "ANIMATION STUDIOS" in reddish-orange, underneath.

Disney Channel

The modern Disney Channel logo has evolved starting from 2002. From 2002 to 2010, it used a outline of Mickey Mouse's head with "Disney Channel" in it, called "the Mickey head". From 2010 to 2014, a variant of the Mickey head was used, in which the head was partially enclosed in a rounded box.

Starting in 2014, the Mickey head was dropped altogether in favor of a new 3D logo, in which the "i" in "Disney" had mouse ears. From 2017 to 2019, the logo became 2D, and since 2019, gradient variations have been in full use.

Walt Disney Parks and Resorts

Disney Parks.svg

The "Disney Parks" logo incorporates the Disney wordmark, with "Parks" in a matching script.

Disney+

Disney+ logo.svg

The Disney+ logo consists of Disney next to a stylized plus sign below a light-blue/white (or light-blue/dark blue) gradient arc.

DisneyNow

DisneyNow logo.svg

The DisneyNow logo showing the Disney wordmark with color blue (which also varies in every color), the word "NOW" is also in blue and the letter "O" showing with the play button.

Walt Disney Records

Walt Disney Records

The Walt Disney Records was known as "Disneyland Records" from 1956 to 1988. It was Disney records for the remainder of 1988 and was used for early CDs and was used for Oliver and Company and Silly Songs. It was named "Walt Disney Records" in 1989, starting with "The Little Mermaid". Just the words "Walt Disney Records" for one, and one with Fantasia Mickey Mouse in another. In Toy Story, it was not any of those logos. The logo was in the font Pixar chose for the credit titles of Toy Story. This logo was used until 2005. In 1996, animated movies used the logo with Mickey Mouse conducting either a band, orchestra, or choir in a circle. This was used for animated Disney movies. Pixar used this logo from 1998 with A Bug's Life, until 2007 with Ratatoulie. In 2008, the logo had the words "Walt Disney" on the top and "Records" on the bottom. This logo is still used today. In 2016, Walt Disney Animation Studios went back to the 1996-2007 logo starting with "Zootopia" It is like this today.

Lawsuit

In 1999, GoTo.com sued Go.com for the similar usage of their logo.[9]

References

  1. ^ "Walt signature most recognized". Republican and Herald. 2012-08-26. pp. D2. Retrieved 2021-11-04.
  2. ^ Meisner, Gary B. (2018). The Golden Ratio: the Divine Beauty of Mathematics. Rafael Araujo. Minneapolis: Quayside Publishing Group. ISBN 0-7603-6026-X. OCLC 1061129080.
  3. ^ "How Disney's Iconic Look Has Changed From 1923 to the Present Day". D23. 2014-04-10. Archived from the original on 2015-05-01. Retrieved 2021-11-04.
  4. ^ a b Guerrasio, Jason (June 22, 2015). "Why the iconic Walt Disney Pictures logo was changed for 'Tomorrowland'". Business Insider. Archived from the original on June 5, 2015. Retrieved June 4, 2015.
  5. ^ a b c "Old Disney magic in new animated logo". The Hollywood Reporter. Archived from the original on July 18, 2006. Retrieved July 10, 2006.
  6. ^ "Behance". Behance. Archived from the original on January 25, 2016. Retrieved January 19, 2016.
  7. ^ Cieply, Michael (July 10, 2014). "Eat Your Heart Out, MGM Kitty". The New York Times. Archived from the original on September 23, 2020. Retrieved August 20, 2020.
  8. ^ Walker, RV (March 28, 2015). "The Disney Logo: A Brief History of its Evolution and Variations". Nerdist Industries. Archived from the original on July 27, 2019. Retrieved October 16, 2015.
  9. ^ "GoTo.com sues Disney, Infoseek of logo's use". The Indianapolis Star. 1999-02-19. p. 23. Retrieved 2021-11-04.