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Walt Disney wordmark
Walt Disney wordmark
Autograph of Walt Disney
Walt Disney's signature

The Disney logo is the corporate logo of The Walt Disney Company since 1956. It is based on a stylized autograph of Walt Disney. Aside from being used by The Walt Disney Company, various Disney divisions and products use the same style/font in their logos, although with some differences depending on the company. The D in the Disney logo makes use of the golden ratio three times.[1]

Variations

The Walt Disney Company

The name of "The Walt Disney Company" has changed several times, and so has the logo.[2]

Walt Disney Pictures

See also: Walt Disney Pictures

Until 1985, instead of a traditional production logo, the opening credits of Disney films used to feature a title card that read "Walt Disney Presents", and later, "Walt Disney Productions Presents".[3] In Never Cry Wolf, and the pre-release versions of Splash, it showed a light blue rectangle with the name "Walt Disney Pictures" and featured a white outline rectangle framing on a black screen.

Beginning with the release of Return to Oz in 1985, Walt Disney Pictures introduced its fantasy castle logo. The version with its accompanying music premiered with The Black Cauldron.[3] The logo was created by Walt Disney Productions in traditional animation and featured a white silhouette of Disneyland's Sleeping Beauty Castle against a blue background, with the studio's name in Walt Disney text and underscored by "When You Wish Upon a Star", in arrangement composed by John Debney.[4] A short rendition of the logo was used as a closing logo as well as in the movie Return to Oz, although the film was released months before The Black Cauldron was released. A computer-animated RenderMan variant appeared before every Pixar Animation Studios film from Toy Story until Ratatouille, featuring an original fanfare composed by Randy Newman, based on the opening score cue from Toy Story, called "Andy's Birthday". Beginning with Dinosaur (2000), an alternative logo featuring an orange castle and logo against a black background, was occasionally presented with darker tone and live-action films, though a few animated films such as Brother Bear, the 2003 re-release of The Lion King and The Wild (the final film to use this logo) used this logo. The original incarnation of this logo resurfaced in 2021 for a merchandising line by ShopDisney, based on its original incarnation.

Effigy of Sir William D'Isney in the parish church of Norton Disney, Lincolnshire. The three lions family crest can be seen flying on the flag at the top of Sleeping Beauty's castle at the beginning of a Disney film.[5]

In 2006, the studio's vanity card logo was updated with the release of Pirates of the Caribbean: Dead Man's Chest at the behest of then-Walt Disney Studios chairman Dick Cook and studio marketing president Oren Aviv.[4] Designed by Disney animation director Mike Gabriel and producer Baker Bloodworth, the modernized logo was created completely in computer animation by Wētā FX and yU+co and featured a 3D New Waltograph typography. The final rendering of the logo was done by Cameron Smith and Cyrese Parrish.[6] In addition, the revamped logo includes visual references to Pinocchio, Dumbo, Cinderella, Peter Pan and Mary Poppins, and its redesigned castle incorporates elements from both the Cinderella Castle and the Sleeping Beauty Castle, as well as fireworks and Walt Disney's family crest.[7] Mark Mancina wrote a new composition and arrangement of "When You Wish Upon a Star" to accompany the 2006 logo.[4] It was co-arranged and orchestrated by David Metzger. In 2011, starting with The Muppets, the sequence was modified to truncate the "Walt Disney Pictures" branding to "Disney", which has mainly been used originally in home media releases since 2007.[8] The new logo sequence has been consistently modified for high-profile releases including Tron: Legacy, Maleficent, Tomorrowland, The Jungle Book, Beauty and the Beast, The Lion King, Mulan, Hocus Pocus 2, and Disenchanted.

In 2022, a new production logo was introduced for the studio's 100th anniversary in 2023, which premiered at the 2022 D23 Expo. The new castle logo features an updated opening sequence in computer animation at sunrise created by Disney Studios Content and Industrial Light & Magic and an arrangement of "When You Wish Upon a Star", composed by Christophe Beck and conducted by Tim Davies. The magical arc that usually flies from right to left above the castle now flies from left to right, a subtle reference to several arc appearances since 2005, including the 2005 Hong Kong Disneyland logo, drawing the 2006 Walt Disney Pictures print logo and most recently, the animated Disney+ logo.[9] A byline appears below the Disney100 logo during the studio's 100th anniversary in 2023, reading "100 Years of Wonder", which was later removed starting with Chang Can Dunk but returned with the international prints of Indiana Jones and the Dial of Destiny. While containing the same visual references as the previous logo, new references added to it include Pocahontas, Up, Hercules, The Hunchback of Notre Dame, Snow White and the Seven Dwarfs, The Little Mermaid, Tangled, Brave and Beauty and the Beast, with the addition of the Matterhorn from Third Man on the Mountain and its Disneyland attraction and Pride Rock from The Lion King in the background beyond the castle. Its first film appearance was with the release of Strange World.[10] The logo received widespread praise from critics and audiences and won Gold in the "Theatrical | Film: Design" medium at the 2023 Clio Entertainment Awards in November 2023. A version without the "100 Years" branding was unveiled on the "Disney" hub of the Disney+ app on December 23, 2023 and is expected to make its official debut in 2024.[11]

References

  1. ^ Meisner, Gary B. (2018). The Golden Ratio: the Divine Beauty of Mathematics. Rafael Araujo. Minneapolis: Quayside Publishing Group. ISBN 978-0-7603-6026-2. OCLC 1061129080.
  2. ^ "How Disney's Iconic Look Has Changed From 1923 to the Present Day". D23. April 10, 2014. Archived from the original on May 1, 2015. Retrieved November 4, 2021.
  3. ^ a b Guerrasio, Jason (June 22, 2015). "Why the iconic Walt Disney Pictures logo was changed for 'Tomorrowland'". Business Insider. Archived from the original on June 5, 2015. Retrieved June 4, 2015.
  4. ^ a b c "Old Disney magic in new animated logo". The Hollywood Reporter. Archived from the original on July 18, 2006. Retrieved July 10, 2006.
  5. ^ "The Lincolnshire village honoured in every Disney film since 2006". BBC News. 16 October 2023.
  6. ^ "Behance". Behance. Archived from the original on January 25, 2016. Retrieved January 19, 2016.
  7. ^ Cieply, Michael (July 10, 2014). "Eat Your Heart Out, MGM Kitty". The New York Times. Archived from the original on September 23, 2020. Retrieved August 20, 2020.
  8. ^ Walker, RV (March 28, 2015). "The Disney Logo: A Brief History of its Evolution and Variations". Nerdist Industries. Archived from the original on July 27, 2019. Retrieved October 16, 2015.
  9. ^ Parlevliet, Mirko (September 9, 2022). "Disney Live Action, Pixar and Animation Studios Present Upcoming Slate at D23 Expo". vitalthrills.com. Retrieved September 10, 2022.
  10. ^ "New details about Disney 100 Years of Wonder revealed to fans during D23 Expo". abc7chicago.com. September 13, 2022. Retrieved November 17, 2022.
  11. ^ "Disney 100 - Disney 100 Castle".