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ESOMAR
Formation1947; 77 years ago (1947)[a]
FounderData analytics professionals and researchers in 1947
HeadquartersAmsterdam, Netherlands
Coordinates52°18′32″N 4°56′53″E / 52.309°N 4.948°E / 52.309; 4.948
Websiteesomar.org

ESOMAR is a global membership association for market research and insights that was founded in 1947.[1][a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]

History

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ESOMAR was founded in 1947.[1][a] In 1948 the first version of code of practice for members was published.[4] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.[3] From the revision in 2016 the title and content was changed to include data analytics.[5]

Activities

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ESOMAR produces information about market, opinion, and social research as well as data analytics.[6][7] An annual multi-day congress is held in-person,[8][9] except in 2020 and 2021 when it was held as a virtual "Insights Festival".[10][11]

Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business.[12] Until 2019, ESOMAR produced the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.[13]

As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need.[14]

Notes, references and sources

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Notes

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  1. ^ a b c ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.[1]

References

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  1. ^ a b c ESOMAR & Raben (2019).
  2. ^ Corbin et al. (2018), pp. 171–172.
  3. ^ a b ICC (2019a).
  4. ^ Polonsky & Waller (2004), p. 72.
  5. ^ ICC (2019b).
  6. ^ Nilsson (2018), pp. iv, 49–51.
  7. ^ "The ICC/ESOMAR International Code". Retrieved 9 September 2023.
  8. ^ "ESOMAR Congress". Retrieved 11 September 2023.
  9. ^ "ESOMAR Congress 2022". Retrieved 11 September 2023.
  10. ^ "ESOMAR Insights Festival 2021". YouTube. Retrieved 11 September 2023.
  11. ^ "ESOMAR Insights Festival 2020". Retrieved 11 September 2023.
  12. ^ "Research World". Retrieved 10 September 2023.
  13. ^ Wiley (2019).
  14. ^ "ESOMAR Foundation". Retrieved 12 September 2023.

Further reading

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See also

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Data collection
Methodology
Survey errors
Data analysis
Applications
Major surveys
Associations
Categories