Factory-to-consumer (F2C) describes commerce transactions between a manufacturer and a consumer. Contrasting terms are business-to-business (B2B) and business-to-consumer (B2C).

Consumers can (individual or in group) buy large quantities directly from the factory. For example, large private constructions or events.

v t e Consumer behaviour
Concepts	Consumption Autonomous consumption Induced consumption Consumer culture theory Consumer debt Consumer economy Consumer spending
Research types	Consumer choice Consumer economics Consumer neuroscience Consumer product Marketing research
Consumer attributes	Consumer confidence Consumer confusion Consumer ethnocentrism Consumer socialization Consumer's risk Consumption function Cultural consumer Homo economicus
Processes	Consumers' co-operative Consumer-to-business Factory-to-consumer Consumer service Consumerization

See also