Company type | Private |
---|---|
Industry | |
Founded | November 2010[1] |
Founders |
|
Headquarters | Pune, Maharashtra, India |
Area served | India |
Key people | Supam Maheshwari (CEO) |
Services | Online shopping |
Revenue | ₹5,632 crore (US$710 million) (FY23)[2] |
₹−486 crore (US$−61 million) (FY23)[2] | |
Owner | BrainBees Solutions Pvt Ltd |
Number of employees | 2,000+ (2021) |
Website | www |
FirstCry is an Indian e-commerce company focused on baby products retailing. The company was started in 2010 and is headquartered in Pune. As of June 2023, the company had over 900 FirstCry and BabyHug stores across India.[3]
In 2016, FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (US$53.87 million).[4][5] The merged entity did business under the name FirstCry.com, a FirstCry Mahindra Venture.[6][7]
FirstCry opened its first outlet in Srinagar in May 2019.[8]
In 2019, the company acquired playschool company Oi Playschool.[9][10]
In 2020, FirstCry raised over ₹1,000 crore from SoftBank in its series E round of financing.[11]
In 2021, FirstCry raised ₹95 crore ($13 million) in an equity funding round from pi Ventures.[12]