The Foundation for Advancing Alcohol Responsibility
Founded1991
TypeNon-profit
FocusEliminating drunk driving and underage drinking
Location
Area served
United States
Key people
President and CEO: Chris Swonger
Websitewww.responsibility.org

Foundation for Advancing Alcohol Responsibility (Responsibility.org[1]), formerly known as the Century Council, is an American not-for-profit organization founded in 1991 and funded by a group of distillers that aims to fight to eliminate drunk driving and underage drinking and promotes responsible decision-making regarding alcohol use.

The Arlington, Virginia-based organization is an independent national advisory board with members in the realm of education, medicine, government, business, and other relevant disciplines who assist in the development of programs and policies. Member companies include Bacardi, Beam Suntory, Brown-Forman, DIAGEO, Edrington, Mast-Jägermeister US,[2] Moët Hennessy USA, and Pernod Ricard.

Programs and campaigns

The Foundation for Advancing Alcohol Responsibility (Responsibility.org) works with law enforcement, public officials, educators, parents and students to create programs aimed at reducing the incidents of drunk driving and underage drinking:

In 2008–2009, FAAR sponsored the National Student Advertising Competition held by the American Advertising Federation. Over 140 college teams from across the country competed to create a campaign aimed at reducing binge drinking among college students. The winning campaign was from Syracuse University.[9]

Responsibility.org launched Think Responsibly, a campaign directed to millennial adults of legal purchase age who choose to drink, in partnership with Wine & Spirits Wholesalers of America (WSWA) and the Distilled Spirits Council of the United States (DISCUS) at the wholesalers' 76th annual convention in Orlando in 2019.[10][11]

As part of the campaign, Think Responsibly ads asked visitors to take a quiz on responsible drinking. The quiz and online messages were measured by a Facebook Brand Lift Survey to determine how well the campaign increases a millennial's intention to drink responsibly.[10][11]

Visuals with strong "calls to action" reached 4.8 million urban millennials on Facebook and Instagram. The brand lift study revealed the ads raised interest in and consideration of Think Responsibly, garnering a 1.3 point lift in ad recall of Responsibility.org among those who saw to the campaign.

Speakers

Every year the Foundation for Advancing Alcohol Responsibility sponsors TED Talks at high schools and at universities to warn people how dangerous drunk driving is. Most of these speakers have been featured on Rescue 911 and a clip of their episode is presented before each speaker takes the stage. Speakers include:

Name change

On April 2, 2014, The Century Council changed its name to the Foundation for Advancing Alcohol Responsibility, or Responsibility.org.[12]

See also

References

  1. ^ "Attorney General Fox Recognized with the Foundation for Advancing Alcohol Responsibility's 2014 Leadership Award". Montana Department of Justice. 2014-11-20. Retrieved 2019-11-08.
  2. ^ "Attorney General Hunter Joins Olympic Gold Medalist Summer Sanders, Responsibility.org to Discourage Underage Drinking". Oklahoma Welcome. April 7, 2018. Retrieved December 2, 2019.
  3. ^ "Officials focus on underage drinking", Asbury Park Press, 6/25/08
  4. ^ 'Cops in Shops' targets underage shore drinkers, Courier-Post, 6/25/08
  5. ^ "Cops target booze-buying for kids", New Jersey Record, 6/24/08
  6. ^ "The Atlantic Coast Conference. Mia Hamm Elected to Soccer Hall of Fame". Archived from the original on 2012-02-23. Retrieved 2008-06-24.
  7. ^ New Survey Reveals Alarming Data on Moms, Daughters and Underage Drinking[permanent dead link], Society for Women's Health Research, Women's Health Research
  8. ^ "Nixon, FTC and The Century Council team up for national "We Don't Serve Teens" Week". Archived from the original on 2008-11-21. Retrieved 2008-06-24.
  9. ^ "Syracuse University is the winner of the 2009 National Student Advertising Competition". Archived from the original on 2009-10-24. Retrieved 2009-06-23.
  10. ^ a b "Responsibility.org partners with WSWA to launch Think Responsibly campaign – Distilled Spirits Council of the United States". www.distilledspirits.org. Retrieved 2019-11-13.
  11. ^ a b "Beverage Journal" (PDF). May 2019.
  12. ^ "US: Century Council becomes FARR in bid to tackle alcohol-related issues". Archived from the original on 2014-04-19. Retrieved 2014-04-18.

External links

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