Gelert Ltd.
IndustryCamping and leisure
Founded13 June 1975 (1975-06-13)
HeadquartersMartland Park, Wigan
Area served
ProductsCamping, walking, and mountaineering equipment
Number of employees
ParentFrasers Group

Gelert is a British camping and outdoor clothing importer founded in Gwynedd, north Wales. Since 2013, it has been owned by Frasers Group.


The company is named after the dog Gelert of Prince Llywelyn the Great, who was Prince of Gwynedd. It started in Bryncir in Gwynedd in 1970.[1] In 2003 it announced plans for a £4.5 million expansion to its Porthmadog base,[2] which opened in 2004. It has the exclusive licence to the QuickPitch tent[3] designed by Bournemouth University graduate Franziska Conrad.

In 2012 the company closed its Porthmadog headquarters, which it relocated to its Widnes site.[1] In June 2013 the company went into administration and was taken over by Sports Direct International PLC.[4]


Camping shop selling Gelert equipment

The products it sells are:


  1. ^ a b "Gelert to close Porthmadog base and relocate staff to Widnes", WalesOnline, 15 June 2012. Retrieved 24 November 2013.
  2. ^ "Leisure gear firm expands", BBC News, 22 May 2003.
  3. ^ QuickPitch Archived March 10, 2012, at the Wayback Machine
  4. ^ Owen Hughes (26 June 2013) "Gelert bought out by Sports Direct securing 100 jobs ", Daily Post. Retrieved 26 November 2013.