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Hot Tuna
Hot Tuna Clothing Industries Pty Ltd
Company typePrivate
Key people
Elle Macpherson
(Former executive director)
ParentFrasers Group

Hot Tuna is an Australian surf and street clothing brand. It was established in 1969.[1][2] In 2012, the brand was acquired by Frasers Group for £1 million and was renamed to Concha. Hot Tuna's executive chairman, Francis Ball, stepped down from his position after the sale.[3]

Events Sponsored

Hot Tuna have sponsored surfing events such as the WQS Hot Tuna Central Coast Pro at Soldiers Beach on the Central Coast of New South Wales, the Hot Tuna Summer Classic at Gunnamatta Beach on the Victoria coastline in Australia and the Hot Tuna Summer of 69 at St Agnes in Cornwall, United Kingdom.[4]


  1. ^ "Hot Tuna Surf Brand up for Sale Due to Slow Growth: Finance".
  2. ^ "Hot Tuna".
  3. ^ Leroux, Marcus. "Sports Direct swallows Hot Tuna for £1m". The Times. ISSN 0140-0460. Retrieved 21 April 2020.
  4. ^ "About Us | Hot Tuna". Retrieved 22 October 2017.