Houston Chronicle plant and headquarters, which houses the headquarters of La Voz de Houston

La Voz de Houston (Spanish: "The Voice of Houston") is a Spanish-language weekly newspaper distributed by the Houston Chronicle, and a subsidiary of the Houston Chronicle.[1] The newspaper's offices are located in the Houston Chronicle's newspaper production plant at the 610 Loop and U.S. Route 59 (Southwest Freeway).[2] This plant is the former Houston Post headquarters.[3] Before the Chronicle acquisition, the paper was published by the La Voz Publishing Corp., headquartered in Houston.[4]


Armando and Olga Ordóñez, refugees from Cuba, established La Voz de Houston in 1979. The couple used a small house as the newspaper's offices. Armando and Olga wrote articles and operated the paper, while their children, Carlos and Laura, helped produce La Voz. Armando Ordóñez died in 1984, so Olga Ordóñez became the sole owner of the paper. Under her leadership La Voz de Houston gained a circulation of 100,000. 35,000 of the circulation consisted of copies that were distributed on Wednesdays to subscribers of the Houston Chronicle. Before the acquisition by the Houston Chronicle, La Voz de Houston had 14 employees.[2] For a 13-year period before the 2004 acquisition, La Voz and the Houston Chronicle were in a partnership. The Chronicle distributed and printed La Voz and the Chronicle sold advertisements and shared some stories.[5]

On Thursday December 2, 2004 the Houston Chronicle purchased La Voz. Ordóñez remained as the publisher of La Voz. As an employee of the Houston Chronicle she began reporting to Jack Sweeney, the publisher of the Houston Chronicle. The 14 employees of La Voz de Houston became Houston Chronicle employees. The offices of La Voz de Houston moved to their current location.[2] With the sale, La Voz began to receive advertising sales and editorial support from the Chronicle.[5]


The newspaper is written in a standard mainstream Spanish so that Hispanics of many national backgrounds can easily understand the content.[4] As of 2004 the weekly newspaper has a circulation of 100,000. The newspaper's sections include news, food, sports, and entertainment.[5]


In 2009, La Voz reporter Jorge Luis Sierra won two first place awards for News and Features in the Texas Associated Press Managing Editors 2009 competition.[6] In 2010 Héctor Pina of La Voz won the first place award for opinion writing in the Texas Associated Press Managing Editors 2010 competition for the best journalism work.[7]

See also


  1. ^ "La Voz de Houston." Businessweek. Retrieved on January 8, 2012.
  2. ^ a b c Moreno, Jenalia. "Chronicle buys La Voz Spanish newspaper." Houston Chronicle. Friday December 3, 2004. Retrieved on January 8, 2012.
  3. ^ "HOUSTON POST PUBLISHES LAST EDITION; HEARST ACQUIRES OPERATING ASSETS Archived 2010-09-21 at the Wayback Machine." Hearst Corporation. April 18, 1995. Retrieved on May 28, 2010.
  4. ^ a b "About Us." La Voz de Houston. February 6, 2002. Retrieved on January 8, 2012. "6101 S.W. Freeway, Suite 127 Houston, Texas 77057"
  5. ^ a b c "'Houston Chronicle' Buys Spanish-Language Weekly 'La Voz'." Billboard. 2004. Retrieved on January 8, 2011.
  6. ^ 2009 Texas TAPME/Headliners Foundation Awards. "[1]." Retrieved on October 11, 2017.
  7. ^ Hewitt, Paige and Moises Mendoza. "Chronicle, La Voz take top state journalism awards." Houston Chronicle. Saturday March 27, 2010. Retrieved on March 4, 2012.