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PAMA is a pomegranate liqueur produced by PAMA Spirits Co. of Bardstown, Kentucky, United States, a subsidiary of Heaven Hill Distilleries, Inc., also based in Bardstown, Kentucky.
PAMA is marketed as "the world's first true pomegranate liqueur."[1] According to PAMA Spirits Co., it is made from "the juice of California pomegranates, premium vodka, and a touch of imported tequila".
The liqueur is red in color and has a flavor that is both sweet and tart. It is 17 percent alcohol by volume.
PAMA is distributed in Australia by Think Spirits.