Dubonnet poster
Dubonnet poster
1915 advertisement
1915 advertisement
Faded Dubonnet advertisement, Lautrec
Faded Dubonnet advertisement, Lautrec
Dubonnet advertisement, 1907 — Napoleon and Madame de Pompadour share a bottle. The caption, idiomatically rendered, runs something akin to this:  (Napoleon Bonaparte to Mme. the Marchioness de Pompadour) ''My dear Marchioness, you must be perished with the cold. Do, pray, alight from your carriage and take a glass of Dubonnet. If, at the time, I had but had a few thousand bottles my retreat from Russia would have been metamorphosed into a triumphal procession!''  The scene is set during Fat Tuesday of carnival; hence the characters are disguised people roleplaying.
Dubonnet advertisement, 1907 — Napoleon and Madame de Pompadour share a bottle. The caption, idiomatically rendered, runs something akin to this: (Napoleon Bonaparte to Mme. the Marchioness de Pompadour) ''My dear Marchioness, you must be perished with the cold. Do, pray, alight from your carriage and take a glass of Dubonnet. If, at the time, I had but had a few thousand bottles my retreat from Russia would have been metamorphosed into a triumphal procession!'' The scene is set during Fat Tuesday of carnival; hence the characters are disguised people roleplaying.

Dubonnet (UK: /djˈbɒn/, US: /ˌdjbəˈn/,[1][2] French: [dybɔnɛ]) is a sweet, aromatised wine-based aperitif.[3] It is a blend of fortified wine, herbs, and spices (including a small amount of quinine),[4] with fermentation being stopped by the addition of alcohol. It is currently produced in France by Pernod Ricard, and in the United States by Heaven Hill Distilleries of Bardstown, Kentucky. The French made version is 14.8% alcohol by volume and the US version 19%.[3] The beverage is famous in the UK for being the favourite drink of Her Majesty the Queen, and it was the favourite drink of Queen Elizabeth The Queen Mother as well.[5]

History

Dubonnet was first sold in 1846 by Joseph Dubonnet, in response to a competition run by the French Government to find a way of persuading French Foreign Legionnaires in North Africa to drink quinine.[4] Quinine combats malaria but is very bitter.

Ownership was taken over by Pernod Ricard in 1976. It was re-popularised in late-1970s by an advertising campaign starring Pia Zadora. It is available in Rouge, Blanc and Gold (vanilla and orange) varieties. Dubonnet is also widely known by the advertisement slogan of the French graphic designer Cassandre "Dubo, Dubon, Dubonnet" (a play on words roughly meaning "It's nice; it's good; it's Dubonnet"), which still can be found on the walls of houses in France. The brand later became owned by Heaven Hill.[3]

Dubonnet is commonly mixed with lemonade or bitter lemon, and forms part of many cocktails.

Reputedly Dubonnet is a favourite beverage of:

Cocktails

The following include Dubonnet as one of their ingredients:

See also

References

  1. ^ Wells, John C. (2008). Longman Pronunciation Dictionary (3rd ed.). Longman. ISBN 978-1-4058-8118-0.
  2. ^ Jones, Daniel (2011). Roach, Peter; Setter, Jane; Esling, John (eds.). Cambridge English Pronouncing Dictionary (18th ed.). Cambridge University Press. ISBN 978-0-521-15255-6.
  3. ^ a b c Official website
  4. ^ a b Geoghegan, Tom (July 20, 2009). "Who still drinks Dubonnet?". BBC News. Retrieved November 25, 2011.
  5. ^ "Make your own Queen Mother cocktail".
  6. ^ "Queen Mother 'pack gin' note sold". BBC News. July 5, 2008. Retrieved May 1, 2015.
  7. ^ "Rare insight into Queen Mum's life as Backstairs Billy mementos sold". Hello!. July 3, 2008. Archived from the original on September 22, 2012. Retrieved May 1, 2015.
  8. ^ Alderson, Andrew (July 5, 2009). "Exclusive: behind the scenes with the Queen". The Daily Telegraph. London. Archived from the original on July 8, 2009. Retrieved November 25, 2011.
  9. ^ Clines, Francis (August 20, 1974). "Always Wanted Presidency: Rocky Settles for Second". The Register-Guard. Eugene, Oregon. The New York Times. p. 12c.
  10. ^ Playboy Host and Bar Book by Thomas Mario