Ownership was taken over by Pernod Ricard in 1976. It was re-popularised in the late 1970s by an advertising campaign starring Pia Zadora. It is available in Rouge, Blanc and Gold (vanilla and orange) varieties. Dubonnet is also widely known by the advertisement slogan of the French graphic designerCassandre "Dubo, Dubon, Dubonnet" (a play on words roughly meaning "It's nice; it's good; it's Dubonnet"), which still can be found on the walls of houses in France. The brand later became owned by Heaven Hill.[3]
Queen Elizabeth The Queen Mother, who liked gin and Dubonnet: 30% gin, 70% Dubonnet with a slice of lemon under the ice. She once noted before a trip, "I think that I will take two small bottles of Dubonnet and gin with me this morning, in case it is needed."[8][9]
Queen Elizabeth II, who liked 66% Dubonnet and 33% gin with two cubes of ice and a lemon slice before lunch every day.[10]