Native name | ロート製薬株式会社 |
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Romanized name | Rōto Seiyaku kabushiki gaisha |
Company type | Public KK |
TYO: 4527 | |
Industry | |
Founded | Higashinari-ku, Osaka, Japan (September 15, 1949 | , to reorganize "Shintendo, Yasutami Yamada pharmaceutical Company")
Founder | Yasutami Yamada |
Headquarters | Ikuno-ku, Osaka, Japan |
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Total assets |
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Total equity |
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Number of employees | 5,518 (March 31, 2013) |
Subsidiaries | Mentholatum Rohto Advanced Research Hong Kong Ltd |
Website | www |
Footnotes / references |
Rohto Pharmaceutical Co., Ltd. (ロート製薬株式会社, Rōto Seiyaku Kabushiki-gaisha) is a multinational fast-moving consumer goods and pharmaceutical corporation headquartered in Ikuno-ku, Osaka, Japan, with a presence in North America, Europe and Asia. The company is listed on the stock exchange, having posted steady increases in revenues from ¥95,619 million in 2006 to ¥120,292 million in 2011. Skin Care contributes to 61.3% of the revenues, while Eye Care contributes to 21% of their sales.
Rohto is active in the three consumer segments of:
In 1974, Rohto set its eyes on The Mentholatum Company. In August 1975, it acquired the trademark rights to Mentholatum and began to sell the Mentholatum Ointment and Mentholatum Medicated Lip Stick, which proved to be a financial success as the company's revenue skyrocketed to ¥2.64 billion by April 1981. Rohto Pharmaceutical Co. continued to acquire the management rights to The Mentholatum Company Inc in June 1988, thus completing the merge.
Rohto group has established operations in 15 major markets, with marketing/distribution agreements in more than 150 countries globally. They have two production plants in Japan and 6 production plants across US, UK, China, Vietnam, Hong Kong and Indonesia.
Rohto entered the Vietnam market in 1997 and set up their manufacturing base to cater to the Asia Pacific market. In mid-2010, Rohto entered the India and Bangladesh market.
The company has close to 5,000 employees.
Yasutami Yamada (山田 安民, Yamada Yasutami) founded "Shintendo, Yasutami Yamada Pharmaceutical Company (信天堂山田安民薬房)", the predecessor of Rohto, in Shimizucho, Higashi-ku (present: Shinsaibashi, Chuo-ku), Osaka on February 22, 1899. Yamada sold "Rohto Eyedrops" in 1909. "Rohto" was named after August von Rothmund,[note 1] a German ophthalmologist who was a professor for Toyotaro Inoue (井上 豊太郎, Inoue Toyotarō), a Japanese ophthalmologist.