Type of site
|Available in||English, Hindi|
|Owner||Scroll Media Incorporation|
Scroll.in, simply referred to as Scroll, is an Indian digital news publication owned by the Scroll Media Incorporation. It publishes content in both Hindi and English languages. Founded in 2014, the website and its journalists have won several national and international awards including four Ramnath Goenka Excellence in Journalism Awards and the CPJ International Press Freedom Awards.
The Hindi language edition of Scroll.in is published on the Satyagrah website which was acquired following the merger of Satyagrah and Scroll Media Incorporation.
Samir Patil, an Massachusetts Institute of Technology alumnus and McKinsey & Company associate was the founder of ACK Media which published Amar Chitra Katha and Tinkle in India. In 2011, he sold the venture to the Future Group and founded the Scroll Media Inc in the following year. The company was incorporated in Delaware, United States.
Scroll.in was launched in January 2014 as an Indian news website through the holding company of Scroll Media Incorporation. It was founded by Samir Patil and senior journalist Naresh Fernandes, along with Jennifer O'Brien, the former head of business development at the travel startup Trabblr. Naresh Fernandes who was previously the editor-in-chief of Time Out India and a journalist associated with The Times of India and The Wall Street Journal, became the editor-in-chief of Scroll.in. The publication had received early stage investments from the IPS Media Foundation, the Media Development Investment Fund and the investment firm of Omidyar Network, following an endorsement from the law firm Khaitan & Co.
In June 2014, Atlantic Media partnered with the Scroll Media Inc to launch the Indian edition of the business news brand Quartz. In the following year, the Hindi media publishing company Satyagrah was merged with Scroll Media and became the Hindi edition of Scroll.in which continues to operate under the name of Satyagrah. Sanjay Dubey who was the founder and editor of Satyagrah and previously the editor of Tehelka's Hindi edition, remained as the editor of Satyagrah. In March 2018, the publication partially shifted towards a subscription business model providing ad free delivery of news service and access to archives for subscribers. Naresh Fernandes, the editor-in-chief however stated that the publication will not implement any paywalls.
In December 2018, Deutsche Welle partnered with Scroll.in to launch its Indian weekly programme, Eco India as part of DW's venture into the South Asian media industry. Between May–June 2019, Scroll.in laid off a number of editorial staff citing a restructuring of the business model.
The Scroll's staff are segregated into two divisions; the editorial team and the distribution team. In an article of the Columbia Journalism Review, the segregation was explained as the result of caution associated with the "credibility of digital media" prevalent among the former print medium journalists who constituted the editorial team of the new publication. The editorial team in addition consists of an appointed ombudsman for additional editorial oversight. Naresh Fernandes is the current editor-in-chief of the website. The Hindi edition of the publication, Satyagrah has a separate editorial team with Sanjay Dubey as the editor-in-chief.
The distribution team of the publication is staffed with analysts of social media and search result algorithm who manage the distribution assets of the publication.
According to a report of the Reuters Institute for the Study of Journalism, the content delivery of the Scroll.in resembles that of a news wire in combination with in-depth reporting and commentary pieces; the site was described to be elite oriented and compared with the Quartz. Per the report, the publication's content is targeted towards an up-market audience with the business strategy of generating income through premium native advertising and e-commerce. The report also described the publication to have developed a simple and responsive design for its website for the purpose of easy accessibility.
Besides the primary website, the distribution of Scroll's content is provided through internet assets such as an android app, two email newsletters and an array of social media channels across Facebook, Twitter, Instagram and YouTube. The Scroll also operates an online shop for books and literary accessories based on recommendations from the editorial team.
According to Forbes India, the monthly unique readership of the website was 4 million as of August 2016.