19:1719:17, 10 March 2011diffhist−605
Marketing strategy
completly new definition as the old one was lacking and poorly supported, included appropriate detail on constructing a marketing strategy based on the literature, I reoganized and deleted redundancies in the tactical section, fixed grammar
19:0519:05, 14 February 2011diffhist+1,236
Perceptual mapping
Added references, strengthened strategic implications of perceptual mapping, provide a simple how to list, minor grammar correction.