Formation | 1994[1] |
---|---|
Type | Publicly listed company |
Headquarters | Melbourne, Victoria, Australia |
CEO | Craig Hutchison |
Chairman | Craig Coleman |
Colm O'Brien Andrew Moffat Ronald Hall Chris Giannopoulos | |
Website | sportsentertainmentnetwork |
Formerly called | Ledge Group Limited (1994) Media Technology Corporation Limited (1994–2000) Data and Commerce Limited (2000–2004) Pacific Star Network Limited (2004–2020)[1] |
Sports Entertainment Group (SEG), formerly Pacific Star Network,[2] is an Australian sports media content and entertainment business. SEG is the owner and parent company of Sports Entertainment Network (SEN).
After going through a number of name changes in the 1990s and early 2000s, the company was known as Pacific Star Network for 16 years.[1]
In December 2014, Pacific Star Network acquired Morrison Media Services, the publisher of Frankie Magazine and Smith Journal.[3] They sold Morrison Media Services to Nextmedia in September 2018.[4]
In January 2018, Pacific Star Network acquired 100 per cent of equity in Crocmedia.[5] In September 2020, Pacific Star Network rebranded Crocmedia as Sports Entertainment Network (SEN).[6] Two months later, Pacific Star Network changed its name to Sports Entertainment Group (SEG).[2][7]
In September 2023, it was reported that SEG posted a $9.2 million loss in the 2022–23 financial year. The company reportedly asked for covenant relief from the bank in the June quarter.[8][9] In November 2023, it was reported that SEG required a cash injection or new investors in the next nine months to survive.[10] To finish the year, SEG sold 3.75 per cent of their sporting teams business, SEN Teams, and received $1.5 million in investor funds from new individual shareholders.[11][12]
SEG's sporting teams business, SEN Teams, is the owner of five clubs as of March 2024.[12]
Under Pacific Star Network and Crocmedia, the company owned 25 percent of National Basketball League (NBL) team Melbourne United between 2018 and 2021.[13][14]
In July 2021, SEG purchased rival NBL team the Perth Wildcats[15][16][17] for roughly $8.5 million.[11] In November 2021, SEG's New Zealand subsidiary purchased New Zealand National Basketball League (NZNBL) team the Otago Nuggets.[18] SEN Teams purchased Women's National Basketball League (WNBL) team the Bendigo Spirit in April 2022[19] and acquired a Super Netball team licence in July 2023,[20] which became the Melbourne Mavericks.[11]