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our review of the evidence leads us to conclude that both early use of cannabis and heavy use of cannabis are more likely in individuals with a vulnerability to a variety of other problem behaviors, such as early or heavy use of cigarettes or alcohol, use of other illicit drugs, and poor school performance.
This new approach is now known as Consumer Neuroscience (a.k.a. Neuromarketing) and lies at the intersection of three disciplines: marketing, psychology, and neuroscience ... The goal of consumer neuroscience is the study of neuropsychological mechanisms that support and lead consumer decision making and behavior. Consumer neuroscience uses both psychological and neuroscience methods to investigate marketing related issues concerning buying behavior