Urbem Media (品味全城) is a Chinese luxury-dining club headquartered in Shanghai, initially released as a WeChat service account in 2015.
Urbem Media was founded in Shanghai in early 2015 by University of Oxford graduate Steven Chen.[1] Urbem Media was established in May 2015 and entered the Chinaaccelerator startup programme in September 2015.[2] In January 2016, Urbem released its main function, the patent-pending Ubot, that provides answers to users’ enquiries in real-time and provides recommendations based on users’ location, dining preferences and food category.[3]
According to William Bao Bean, managing director of Chinaaccelerator, Urbem Media is part of Chinese startups that leverage WeChat’s functions, allowing them to cut marketing costs as opposed to traditional technology startups.[4]
Its WeChat service account provides recommendations to users via its Ubot.[5] Its main product, the VIP TasteCard, is an annual membership that grants access to restaurant discounts.[6] It also is bilingual, with versions in both Chinese and English.[7]