Type of site
Social networking service, microblogging
Available inEnglish
OwnerMixed Media Labs
LaunchedAugust 8, 2012 (2012-08-08)
Current statusShut Down (since March 16, 2017 (2017-03-16)) was an ad-free online social networking service and microblogging service which enabled its users to write messages of up to 256 characters. provided their own web interface to the service, Alpha, which was used by some users. However, they encouraged use and development of third-party applications.[1]


The name '' was previously used for a service that let app developers showcase their applications. On July 13, 2012, Mixed Media Labs announced that would change its purpose to be an ad-free social networking platform. As designed, it was similar to Twitter, but with no advertising, instead relying on user and developer subscriptions. Mixed Media Labs began crowd funding with a goal of $500,000 and about 10,000 backers.[2][3] They exceeded the goal by August 13, 2012, ultimately raising approximately $750,000, with over 11,000 backers. launched annotations on September 1, 2012, allowing applications to attach arbitrary metadata to posts. This was intended to allow more complex features to be built using the infrastructure.[4] On October 1, 2012, started an incentive program. They would divide a $20,000 monthly pool among participating developers based on application usage and user feedback. Mixed Media Labs' goal was to encourage developers to build on the platform.[5][6]

On November 29, 2012, began a free-trial invitation program. Users could invite a friend to use If the friend accepts, they could use the service free for a month.[7]

On February 25, 2013, became a freemium service. Users with a paid plan could invite people to get a free tier account with a few limitations.[8]

In May 2013, hit 100,000 users.[9]

On November 21, 2013, announced Broadcast, a way for users of the service to send and receive push notifications about the things they care about. These push notifications are sent through the app on iPhone or Android. As part of the freemium model Broadcast is free to members of the service with channel analytics available to users with a developer-tier account.[10]

On January 25, 2014, launched Backer, described as a way to crowdfund features. The first project to use Backer originated from itself, in which the company asked if they should accept Bitcoin as a form of payment for the paid tiers.

On May 6, 2014, the founders announced that subscription renewals had been so poor that there were no longer funds to retain development staff for and future operations would be on a maintenance-only basis using contractors.[11]

On January 12, 2017, the founders announced that the platform would be shut down on March 15, 2017.[12] However, due to a significant number of user data export failures that deadline was extended until March 16, 2017. finally ceased to operate as a social network at 6:45 AM on 17 March 2017 (UTC). The source code for was made available on their GitHub Page[13].[needs update]


  1. ^ " is not vaporware". August 8, 2012. Retrieved October 15, 2012.
  2. ^ "Announcing an audacious proposal". Dalton Caldwell. July 13, 2012. Retrieved August 14, 2012.
  3. ^ Simonite, Tom (July 20, 2012). "A Social Network Free of Ads". Technology Review. Archived from the original on June 18, 2013. Retrieved August 14, 2012.
  4. ^ Panzarino, Matthew. " gets annotations, allows for attaching all kinds of sweet metadata to posts". The Next Web. Retrieved October 15, 2012.
  5. ^ " Will Start Paying Developers $20K A Month To Be Part Of Its Ecosystem, Beginning October 1". TechCrunch. September 27, 2012. Retrieved October 15, 2012.
  6. ^ "New Incentive Program Financially Rewards Developers for Using the API". ProgrammableWeb. October 2, 2012. Archived from the original on October 4, 2012. Retrieved October 15, 2012.
  7. ^ Mitchell, Jon (November 29, 2012). " Members Can Now Invite Friends With A Free Trial". ReadWrite. Retrieved November 29, 2012.
  8. ^ Caldwell, Dalton. "Introducing a free tier". Archived from the original on 27 February 2013. Retrieved 27 February 2013.
  9. ^ "Developer-friendly Twitter alternative hits 100,000 registered users, 9 months after launch". TheNextWeb. May 17, 2013. Retrieved May 22, 2013.
  10. ^ "Improvements to Broadcast |". Archived from the original on 2014-01-21. Retrieved 2014-01-22.
  11. ^ Caldwell, Dalton. " State of the Union". Archived from the original on 23 January 2017. Retrieved 9 May 2014.
  12. ^ " is shutting down". Archived from the original on 4 March 2017. Retrieved 12 January 2017.
  13. ^ GitHub