Netflix title format

Atelier (アンダーウェア, Andāwea, meaning Underwear) is a 2015 Japanese streaming television drama developed by Fuji Television for Netflix.[1][2][3] It is a coming of age drama set in a small high-class lingerie design house called Emotion, which is based in Tokyo's Ginza district. The drama centres around Mayuko Tokita, a new employee, and her struggle to find her place at Emotion.[4][5]

Central to that struggle is her relationship with Mayumi Nanjo the creator and owner of Emotion, who has been compared to Anna Wintour, an editor of American Vogue.[6]

Cast and characters

The main cast includes:[7]


No.TitleDirected byWritten byOriginal release date
1"Lingerie 101"Ryūta OgataNaoko AdachiDecember 1, 2015 (2015-12-01)
Mayuko and her friend Yuri have recently moved to Tokyo. On Mayuko's first day at a new job in a lingerie boutique called Emotion, the staff is busy preparing for an upcoming trunk show, but the owner, Ms. Nanjō, isn't done with the designs yet.
2"You Are What You Wear"Ryūta OgataNaoko AdachiDecember 1, 2015 (2015-12-01)
Mr. Fujimura wants a partnership with Emotion for his department store. Mayuko helps her first customer, but finds she has a lot to learn about customer service.
3"A Brand New Challenge"Ryūta OgataNaoko AdachiDecember 1, 2015 (2015-12-01)
Nanjō agrees to the partnership with Vanderbilt's. Mizuki and Fumika are placed in charge of the effort, and Nanjō challenges Mayuko to decide if she truly wants to stay in the lingerie business. Sarii and Mayuko become friends. Mayuko attends an industry party and is humiliated.
4"A Change of Pace"Hiroki HayamaNaoko AdachiDecember 1, 2015 (2015-12-01)
Mayuko begins to dress stylishly. As Mizuki and Fumika are busy managing the new second line, Mayuko and Sōsuke are put in charge of the next trunk show, but Vanderbilt's wants to mass-produce Emotion's goods more than Nanjō is prepared to.
5"Making My Mark"Hiroki HayamaNaoko AdachiDecember 1, 2015 (2015-12-01)
Having left Emotion with Fumika to produce their own products at Vanderbilt's, Mizuki has second thoughts when the department store sues Emotion for copyright infringement. Nanjō is forced to cancel the trunk show as Emotion faces bankruptcy, but the store gains an unexpected benefactor.
6"Marketing Matters"Hiroki HayamaNaoko AdachiDecember 1, 2015 (2015-12-01)
With the store unable to revive the second line, Mayuko focuses on marketing to increase the store's profile, but learns a dispiriting lesson. Mizuki becomes increasingly disenchanted with Vanderbilt's.
7"Race to the Top"Ryūta OgataNaoko AdachiDecember 1, 2015 (2015-12-01)
Emotion prepares for its first public fashion show, where the second line, designed by Mizuki, will debut. Mayuko produces the show and finds the job to be far more difficult than she expected.
8"The Runway"Ryūta OgataNaoko AdachiDecember 1, 2015 (2015-12-01)
The day of the show has arrived and there are still last-minute problems that must be resolved.
9"What's Next?"Ryūta OgataNaoko AdachiDecember 1, 2015 (2015-12-01)
The employees of Emotion bask in the success of their show and decide to a take a "summer vacation" in the middle of winter. Mayuko comes to a decision about her future.
10"The Past Is Present"Hiroki HayamaNaoko AdachiDecember 1, 2015 (2015-12-01)
Secrets about Nanjō's past are revealed and she is reunited with her estranged son.
11"When the Cat's Away"Ryūta OgataNaoko AdachiDecember 1, 2015 (2015-12-01)
Nanjō is asked to make a bustier for her son's fiancée. Mizumi, Saruhashi, and new employee Rin Nakatani attend a conference. The "summer vacation" comes to an end.
12"Opportunity Knocks"Hiroki HayamaNaoko AdachiDecember 1, 2015 (2015-12-01)
Mayuko reveals what she was working on during the vacation. Thanks to the success of the show, Japan's leading fashion magazine wants to do a feature on Emotion. The store's history is told. Nanjō ponders retirement.
13"Out in the Open"Ryūta OgataNaoko AdachiDecember 1, 2015 (2015-12-01)
Nanjō changes her mind about Mayuko's prototype, but Mayuko realizes her work does not fit with Emotion's image and decides to leave the company to market her wares on her own, inspiring Nanjō to rededicate herself to her work.


  1. ^ Jan 15, 2016, Claire Carusillo This Show About a Japanese Underwear Store Is the Best Series on Netflix "While most of the English-speaking world rang in the new year with Making a Murderer, I had already moved on to another Netflix show. This isn't me boasting about how quickly I take in TV or trying to impress anyone with my cutting edge viewing tendencies. Quite the opposite. Atelier, the show developed by Netflix and Japanese company Fuji TV and premiering in the US on December 1st of 2015, took me weeks to finish. Despite its PG treatment of mildly racy subject matter (bras), its plotlines were sappier than most of the Disney shows I watch in marathon chunks every few weeks. I loved it."
  2. ^ 2015 "Mirei Kiritani Stars in Netflix Japan & Fuji TV's "Underwear"". Crunchyroll.
  3. ^ "桐谷美玲主演ドラマ世界配信へ、Netflix×フジで下着業界の裏側描".
  4. ^ "Netflix to Deliver Fuji TV Original Content". Japan Today. 18 June 2015.
  5. ^ "Mirei Kiritani Stars in Netflix Japan & Fuji TV's "Underwear"".
  6. ^ "Netflix Japan's Original Series 'Underwear' is 'The Devil Wears Prada' of Lingerie Design". 13 November 2015.
  7. ^ "Underwear". Model Press. Archived from the original on 8 February 2016. Retrieved 8 February 2016.