Bisleri International Pvt. Ltd.
FormerlyBisleri Ltd.
TypePrivate
IndustryBeverages
PredecessorParle Products
Founded1984; 38 years ago (1984)
FounderJayantilal Chauhan
Headquarters,
India
Area served
India, United Arab Emirates
Key people
Ramesh J Chauhan (Chairman)[1]
Jai Chauhan (Director)
Jayanti Chauhan (Director)[2]
Angelo George (CEO)
ProductsMineral water
Carbonated drinks
Brands
Revenue1,500 crore (US$219.33 million)[7] (2018)
Websitewww.bisleri.com

Bisleri International (formerly Parle Bisleri) is an Indian company incorporated in 1984 by Jayantilal Chauhan.[8] It is best known for the eponymous brand of bottled water, which was introduced in 1965 as a soda brand by Felice Bisleri and acquired by Chauhan in 1969.[9] The company sells bottled water and soft drinks.

Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks.[10] Bisleri also distributes its products through its own e-commerce platform and other online retailers.[11]

History

Bisleri was originally an Italian brand created by Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri was introduced in 1965 in glass bottles in two varieties – bubbly & still. In 1969, the struggling brand was acquired by Jayantilal Chauhan of Parle Group.[12]

In 1976, Parle Bisleri launched Maaza, a fruit drink made of mango pulp.[13] After the exit of The Coca-Cola Company from India in 1977, Parle Bisleri entered the carbonated drinks segment with the launch of cola drink Thums Up, lemon flavoured drink Limca and orange flavoured drink Gold Spot.[14]

The economic liberalisation in India in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Bisleri sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for 400 crore (US$127.2 million).[12][13] In addition, it sold Maaza trademark in the Indian market to The Coca-Cola Company.[15] The deal also included a 15-year non-compete clause, which prevented Parle Bisleri from launching competing carbonated drinks until 2008.[16]

In 2006, the company sold the trademark of Maaza in the European and US markets to Infra Beverages and House of Spice respectively for undisclosed amounts.[13]

In 2021, Bisleri International launched its line of hand sanitizer products.[17]

References

  1. ^ "New CEO of Bisleri International tasked to take business to next level". The Economic Times. 2019-07-21. Retrieved 2019-12-01.
  2. ^ "Chip of the Old Block".
  3. ^ "Bisleri to take mineral water brand Vedica overseas". www.thehindubusinessline.com. 1 August 2013. Retrieved 24 April 2022.
  4. ^ Pinto, Viveat Susan (10 March 2018). "Bisleri International to launch a fizzy mango drink called Fonzo in April". Business Standard India. Retrieved 24 April 2022.
  5. ^ "Bisleri enters carbonated soft drinks segment with Pop". www.thehindubusinessline.com. 15 February 2016. Retrieved 24 April 2022.
  6. ^ Sikdar, Shubhomoy (12 February 2020). "Bisleri banking on new recipe but intense competition may make going tough". Business Standard India. Retrieved 24 April 2022.
  7. ^ "Thirsty for more: Bisleri eyes Rs 5,000 crore revenue by 2022, says director Anjana Ghosh". Moneycontrol. Retrieved 24 April 2022.
  8. ^ "Bisleri International Pvt Ltd". www.bloomberg.com. Retrieved 4 February 2022.
  9. ^ "Why Ramesh Chauhan is high on water". Business Today. Retrieved 4 February 2022.
  10. ^ "what makes us stand apart". www.bisleri.com. Retrieved 28 March 2020.
  11. ^ "Bisleri@Doorstep - Bisleri Products Online Shopping by Bisleri India". shop.bisleri.com. Retrieved 2020-10-20.
  12. ^ a b "And this is how Parle Bisleri began". Rediff. Retrieved 2020-04-04.
  13. ^ a b c Vijayraghavan, Kala. "Bisleri sells Maaza brand for global mkts to bottlers". The Economic Times. Retrieved 22 June 2022.
  14. ^ Kumari, Nishi (4 February 2017). "A Look at the Brand Journey from Biscuits to Bisleri". Entrepreneur. Retrieved 22 June 2022.
  15. ^ Singh, Namrata; Nair-Ghaswalla, Amrita. "Bisleri serves legal notice on Coca-Cola - Times of India". The Times of India. Retrieved 22 June 2022.
  16. ^ "Ramesh Chauhan re-enters soft drinks market after 23 years". Business Standard India. 27 February 2016. Retrieved 22 June 2022.
  17. ^ "Bisleri eyes hygiene segment, launches hand purifiers". Moneycontrol. Retrieved 24 April 2022.