Gold Spot
Gold Spot (logo).png
Gold Spot logo
TypeOrange soft drink
ManufacturerParle Bisleri
Country of origin India India
Introduced1952
Discontinued2000
ColourOrange
FlavourOrange

Gold Spot was one of the three brands of carbonated soft drink started in India by Parle Bisleri under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola. PepsiCo had already left the Indian market in 1962 due to slow sales.[1] Gold Spot was introduced along with Thums Up and Limca.[2]

Gold Spot glass bottle
Gold Spot glass bottle

It was artificially flavoured and coloured orange.[3] Parle sold Gold Spot along with Thums Up, Limca, Citra and Maaza to Coca-Cola in 1993 (which had just relaunched in the Indian market), reportedly for $40 million.[4][5] In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta brand.[6]

Gold Spot's slogan was "The Zing Thing."[3]

In popular culture

The Los Angeles-based band Goldspot is supposed to be named after this fizzy drink. According to one of the interviews with Siddhartha Khosla (the core member of band), Gold Spot was very popular back in India at the time.[7]


References

  1. ^ "Pepsi-Cola Back in Indian Market After a 28-Year Absence : Marketing: The U.S. Soft-drink firm cracked the tightly controlled market, in part, by promising to invest $1 billion in the country". 24 May 1990.
  2. ^ "View from the top : Seasoned entrepreneurs share their mantras". The Economic Times. 17 July 2009. Retrieved 22 February 2012.
  3. ^ a b "Jingle all the way…". The Financial Express. 9 August 2007. Retrieved 22 February 2012.
  4. ^ Kachru, Upendra (2009). Strategic Management: Concepts and Cases. Excel Books India. pp. 689, 690. ISBN 978-81-7446-424-8.
  5. ^ "Coke uncorks war of words with partner". Reading Eagle. 8 January 1995. Retrieved 22 February 2012.
  6. ^ "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. 28 November 2011. Archived from the original on 2016-03-05. Retrieved 22 February 2012.
  7. ^ "Band Goldspot to perform at Johnnie Walker One Tree Music Festival". The Economic Times. 6 February 2008. Retrieved 22 February 2012.
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