Orangina
Orangina bottles
ManufacturerSuntory
Introduced1936
ColourOrange/yellow/amber
IngredientsCitrus
Websitewww.orangina.com
www.orangina.eu

Orangina (French pronunciation: [ɔʁɑ̃ʒina]) is a lightly carbonated beverage made from carbonated water, 12% citrus juice (10% from concentrated orange, 2% from a combination of concentrated lemon, concentrated mandarin, and concentrated grapefruit juices), as well as 2% orange pulp.[1][2] Orangina is sweetened with sugar or high fructose corn syrup (glucose fructose) and in some markets (such as the United Kingdom) with artificial sweetener. Natural flavors are also added.[3]

Orangina was developed by Agustín Trigo Miralles in 1933 in Algeria. Today it is a popular beverage in Europe (especially France and Switzerland), Japan, North Africa, and to a lesser extent in North America.

Since November 2009, Orangina has been owned by Suntory in most of the world.[4] In the United States and Canada, the brand has been owned by Suntory and licensed to Ventures Food and Beverage since 2020.[5] It was previously made by Dr Pepper Snapple Group and Canada Dry Motts Inc.

History

Orangina was developed in 1933, as Naranjina, by Spanish chemist Agustín Trigo, from Valencia.[6] It was presented at the 1936 Marseille Trade Fair. The drink was created from a mix of citrus juice, sugar, and carbonated water.[7] It was later called TriNaranjus (now, TriNa) for the Spanish market.

French businessman Léon Beton bought the concept and recipe for Naranjina in 1935.[7] However, the outbreak of major conflicts, notably World War II, largely sidelined Beton's attempts to market his drink in Europe.[8]

His son, Jean-Claude Beton, took over the company from his father in 1947.[7][8] Jean-Claude Beton kept most of the original recipe, which he marketed to appeal to European and North African consumers.[7] Orangina quickly became a common beverage throughout North Africa.[8] In 1951, Jean-Claude Beton introduced Orangina's signature 250 ml bottle, which became a symbol of the brand.[7] The bottle recalls the rounded shape of an orange, with a glass texture designed to mimic the fruit.[7]

Production was moved to Marseille in metropolitan France in 1962 in the run-up to Algeria's independence.[7] The company joined the Pernod Ricard group in 1984.

In 2000, after an attempt to sell to Coca-Cola was blocked on anti competitive grounds, the Orangina brand was acquired by Cadbury Schweppes along with Pernod Ricard's other soda businesses.[9] In 2006, Cadbury decided to concentrate on the chocolate business and sought buyers for its soda business. As the number three soda producer globally, neither of the bigger two (Coca-Cola or PepsiCo) could buy it, so eventually the soda company was split up to sell.

North America

In 1978, the drink was introduced in the United States under the name Orelia, but this name was abandoned in favour of the original in 1985.[10] Orangina was produced for the North American market in Canada, but the operation was moved to Hialeah, Florida, United States, to be produced under license by Mott's LLP of Rye Brook, New York. After being spun off from Cadbury Schweppes' former North American soft drinks business, the brand was owned by Dr Pepper Snapple Group Inc (now Keurig Dr Pepper). Production of Orangina moved back to Canada.[11]

As with other carbonated beverages in the US market, Orangina for the United States is sweetened with high-fructose corn syrup, instead of regular sugar like original Orangina. Orangina for the Canadian market is labelled as being sweetened with sugar and glucose-fructose. Orangina sweetened only with sugar was also imported by Canada Dry Motts from Europe for the Canadian market.

In 2020, Suntory assumed the brand in North America and licensed it to Ventures Foods and Beverage.[5]

Rest of the world

Blood Orangina bottle

From 2006, private equity firms Blackstone Group and Lion Capital LLP owned the brand outside North America under the company name Orangina Schweppes.[12] In November 2009, its ownership changed once again when it was bought by Japanese brewer Suntory.[4] In Great Britain, it was formerly manufactured under licence by A.G. Barr of Glasgow, most famous for Irn-Bru, this has recently[when?] been taken in house by Suntory subsidiary Lucozade Ribena Suntory[13]

Orangina is produced in Vietnam by Fosters Vietnam under licence and is sold in Carrefour branches in Taiwan. It is produced in Iran by Shemshad Noosh Co.

Brand owners and distributors

Owner Territory Distributor Country
Suntory Holdings Asia F M Global MediChem Ltd Palestine
Fosters Vietnam Vietnam
Shemshad Noosh Co. Iran
Suntory (Orangina Schweppes) Japan
Lotte Chilsung South Korea
Europe Lucozade Ribena Suntory[14] United Kingdom
Aproz Sources Minerales Switzerland
Spendrups Bryggeri AB Sweden
Kofola Czech Republic,[15] Slovak Republic[16]
Orangina Suntory France France, Luxembourg, Portugal, Spain, Poland
Lucozade Ribena Suntory Ireland Ireland
North America Ventures Food & Beverage Canada
Ventures Food & Beverage United States

Packaging

Classic glass bottle

The brand is famous for the design of its 25 cl (8 oz) bottle made in the shape of a pear with a pebbly texture meant to recall the peel of an orange or other citrus fruit.[citation needed] Larger bottles also include the pebbly texture but use a more regular bottle shape rather than maintaining the proportions of the smaller bottles.

Varieties

New flavours have emerged in Europe including Orangina Sanguine which is made from blood oranges and also contains caffeine and guarana. It is significantly more sour than regular Orangina. Other flavours such as the series called "les givrés" (which can be translated as both "frosted" and "crazy") are also available in Europe, but rarely seen in North America. The sugar free variant "Miss O" was launched in the 2010s.

In Tunisia, multiple flavors of Orangina are sold as Orangina Rouge, similar to the European Orangina Sanguine, and Orangina Light as a sugar free variant.

Advertising

Original print advertisement

The pulp at the bottom of the bottles was a big flaw compared to its competitors. It therefore took an original marketing positioning, which transformed this defect into a quality, with the "Shake me" advertisements.[17]

In 2010, a gay-friendly Orangina commercial was released in France, a few weeks after a McDonald's advertisement featuring a gay teenager was shown on French television.[18]

Controversy

In 2008, a commercial featuring anthropomorphic animals (such as a deer, a bear, peacocks, and chameleons) in swimsuits, caused outrage in the United Kingdom, for its sexually suggestive content. In the video, the animals gyrate around poles, spray the drink onto the breasts of other animals, and ride bottles which then explode. The advert had already had 45 seconds of more provocative footage cut, and was only to be shown after the 9 o'clock watershed, initially during a programme titled How to Look Good Naked.[citation needed]

Kidscape, a children's charity based in the country, criticised the advert, saying, "Orangina is a drink which is mainly aimed at children and young people, but this new advert places the product in a very sexualised and provocative context".[19] The advert was also awarded "Freakiest Advert of 2007", and was seventh place in "Worst TV Ad of 2008".[20][21]

Others claim that Orangina is not targeted just at children and is also a "leading adult soft drink"[22] and that the advertisement is intended to create controversy and thus free publicity.[23] The advertisement was popular, and by April 2008 had three million online viewings.[22]

See also

References

  1. ^ Orangina label List of Ingredients
  2. ^ "Orangina". Orangina.eu. Archived from the original on 12 August 2020. Retrieved 24 July 2017.
  3. ^ "Canada Dry Mott's Product Facts". www.cdmproductfacts.ca. Archived from the original on 13 July 2020. Retrieved 25 July 2017.
  4. ^ a b "Japan's Suntory snaps up Orangina". BBC News. BBC. 13 November 2009. Archived from the original on 13 July 2020. Retrieved 15 November 2009.
  5. ^ a b "Ventures Food and Beverage Acquires Licensing to Orangina for North American Reintroduction". BevNET.com. 5 March 2020. Archived from the original on 26 February 2022. Retrieved 8 January 2022.
  6. ^ "The History of Orangina". Archived from the original on 2 December 2012.
  7. ^ a b c d e f g Yardley, William (6 December 2013). "Jean-Claude Beton, Who Sent Orangina Around the World, Dies at 88". The New York Times. Archived from the original on 16 July 2020. Retrieved 5 January 2014.
  8. ^ a b c "Founder of iconic French soda Orangina dies". France 24. 4 December 2013. Archived from the original on 26 July 2018. Retrieved 2 January 2014.
  9. ^ Hays, Constance L. (26 January 2000). "Orangina's owner still wants to sell brand, if the price is right". The New York Times. Archived from the original on 7 November 2020. Retrieved 20 May 2010.
  10. ^ Orangina Archived 6 February 2018 at the Wayback Machine at Dr Pepper Snapple Group
  11. ^ Wiggins, Jenny. "The inside story of the Cadbury takeover" Archived 11 September 2016 at the Wayback Machine, FT Magazine, 12 March 2010.
  12. ^ "Russia Per Distribuire Due Brigate Dell'Esercito in Artico". Archived from the original on 27 September 2011. Retrieved 30 March 2010.
  13. ^ "A.G. BARR p.l.c. Interim Report July 2014" (PDF). p. 3. Archived from the original (PDF) on 20 January 2015. Retrieved 20 January 2015.
  14. ^ "Grey London wins contest for Orangina UK advertising brief". 2 October 2014. Archived from the original on 18 August 2023. Retrieved 20 January 2015.
  15. ^ "Kofola a.s. CZ | Naše nápoje | Naše nápoje |". Archived from the original on 14 January 2012. Retrieved 7 March 2012.
  16. ^ "Kofola a.s. SK | Naše nápoje | Naše nápoje |". Archived from the original on 14 January 2012. Retrieved 7 March 2012.
  17. ^ Majoube, Ulla (3 December 2013). "La saga des publicités Orangina". L'Express. Archived from the original on 16 April 2021. Retrieved 3 December 2013.
  18. ^ Summerton, Johnny (26 June 2010). "Soft drink ad 'too gay' for French TV". Digital Journal. Archived from the original on 13 July 2020. Retrieved 15 May 2018.
  19. ^ "'Sexual' Orangina ad angers viewers and children's charity". The Independent. London. 24 August 2008. Archived from the original on 24 May 2022.
  20. ^ "FREAKY AD MOMENTS OF 2007, SWEET 16". Adweek. Archived from the original on 20 July 2009. Retrieved 16 May 2009.
  21. ^ Sweney, Mark (11 December 2008). "Organ Grinder: The worst TV ads of 2008". The Guardian. London. Archived from the original on 5 March 2021. Retrieved 20 May 2010.
  22. ^ a b "Orangina launch new advert packed with animal magnetism". Talking Retail. 4 August 2008. Archived from the original on 1 February 2021. Retrieved 1 February 2021.
  23. ^ Ben Kunz (28 August 2008). "Orangina's beastly ad shakes up UK". Thought Gadgets. Archived from the original on 17 July 2011.