Enhanced water is a category of beverages that are marketed as water with added ingredients, such as natural or artificial flavors, sugar, sweeteners, vitamins and minerals. Most enhanced waters are lower in calories than non-diet soft drinks.

PepsiCo, The Coca-Cola Company and other companies market enhanced water. The marketing usually capitalizes on the healthy image of water combined with the perceived health, taste Bottled water was introduced to the United States by television commercial in 1977. After the television commercial, bottled water sales increased by 3,000 percent from the year 1976 to the year 1979. In the year 2004, Americans spent $9 billion on bottled water. Many companies produce enhanced water in the United States. The enhanced water category of beverage continues to grow in volume every year, and was the fastest-growing segment of the still beverage category. In 2001, flavored and enhanced water sales estimated $80 million, and 2002 proved even more successful with $245 million in sales. The U.S. wholesale market for enhanced water was $170 million in 2004.

Enhanced waters vary from zero-calorie beverages certified organic and flavored with natural herb extracts, such as Ayala's Herbal Water, to the Glaceau brands of beverages owned by The Coca-Cola Company. In May 2007 Coca-Cola bought Energy Brands, the maker of Glacéau Vitaminwater, at a cost of $4.1 billion to narrow its gap with competitor PepsiCo. This was the largest acquisition in the company's history. PepsiCo owns several brands of enhanced water such as SoBe, Propel Fitness Water, and Aquafina Flavorsplash. Coca-Cola owns the brands smartwater, vitaminwater and Dasani. (Full article...)

• ... that the River Poddle, the main water source of the city of Dublin for over 500 years, was later so polluted by industry that it allegedly killed cattle and horses drinking from it?
• ... that Wilson Cary Swann organized the construction of several drinking fountains in Philadelphia, in part to stop people from drinking alcohol?
• ... that Josephus C. Vines, the former Prohibitionist mayor of Brighton, Alabama, shot and killed a man who was drinking on his doorstep?
• ... that Julian Wylie, known as the King of Pantomime, "never took to drink, he took to ice-cream"?
• ... that after drinking five glasses of "purging" mineral water from the Physic Well on Barnet Common, Samuel Pepys had to break his journey back to London seven or eight times to relieve himself?
• ... that tourists on holiday trips arranged by the Finland travel agency Keihäsmatkat were encouraged to drink alcoholic beverages, partly to avoid culture shock?

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Anthony Talamo Rossi (September 13, 1900 – January 24, 1993) was an Italian-born American who founded Tropicana Products, a producer of orange juice, in 1947 in Bradenton, Florida. It grew from 50 employees to over 8,000 in 2004, expanding into multiple product lines and became one of the world's largest producers and marketers of citrus juice.

Rossi was an early pioneer in the inclusion of Florida's citrus juices in school meals programs. He also became a noted religiously-oriented businessman, making annual pilgrimages back to Sicily where he helped build a church and mission. In the U.S., he married Sana Barlow and endowed the Aurora Foundation, which has funded various Christian programs. (Full article...)

“	Coffee should be black as hell, strong as death, and sweet as love.	”
	— Turkish proverb