This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: "Limca" – news · newspapers · books · scholar · JSTOR (March 2013) (Learn how and when to remove this template message)
Limca
The Limca logo
TypeLemon-lime soda
ManufacturerThe Coca-Cola Company
Country of originIndia
Introduced1977
Related productsCoca-Cola, 7 Up, Sprite
A bottle of Limca.
A bottle of Limca.

Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours.

In an interview in 2008, Ramesh Chauhan of Parle Bisleri revealed that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to make it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the Limca brand in 1977.[1]

In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and Gold Spot (orange flavour).[2]

Prior to 1988, the original formula of Limca contained brominated vegetable oil (BVO). After worldwide reports of ill effects of BVO, its use in soft drinks was banned in India. As a result of this ban, the formula for Limca was changed, and BVO was removed from the concentrate for Limca.

One of Limca's taglines was "Limca. It's veri veri Lime & Lemoni."

Limca Book of Records

In 1990, Limca launched Limca Book of Records (LBR) in India, a book similar to the Guinness World Records. LBR identifies and recognizes people and details their achievements, feats, and records. In 2021, Limca celebrated its 50th anniversary in India and 30 years of LBR. To commemorate this milestone, Limca published a special edition of LBR highlighting and honoring COVID-19 frontline workers and warriors. This edition combined 2 years of achievements, 2020-2022, and featured over 4,000 records.[3] LBR includes achievements in a wide range of disciplines including education, science, technology, literature, business, arts, and more.[4]

See also

References

  1. ^ "'Coca-Cola is neglecting beautiful Limca'". Daily News and Analysis. 26 June 2008. Retrieved 21 February 2012.
  2. ^ Pande, Bhanu; Bhushan, Ratna (2011-12-04). "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. Retrieved 2018-09-17.
  3. ^ "Limca Book of Records pays tribute to India's Covid-19 warriors, celebrates 30 years of inspiration!". www.coca-colaindia.com. Retrieved 2022-05-23.
  4. ^ "Limca Book of Records honours COVID-19 frontline workers, innovators in latest edition". The Indian Express. 2021-09-21. Retrieved 2022-05-23.