|Founders||Lance Collins and Mike Repole|
|Nick Mouton, CEO|
Mike Repole, Chairman
Vanessa Bryant, Board of Directors
Klay Thompson, Investor
Rob Gronkowski, Investor
Baker Mayfield, Investor
Buster Posey, Investor
Mike Trout, Investor
Richard Sherman, Investor
Skylar Diggins, Investor
Sydney Leroux, Investor
Dustin Johnson, Investor
Ryan Blaney, Investor
Anthony Rizzo, Spokesperson
|Parent||The Coca-Cola Company|
Bodyarmor SuperDrink (stylized as BODYARMOR) is an American sports drink and fully-owned subsidiary of The Coca-Cola Company based in Queens, New York. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the board of directors and becoming the third largest shareholder, a position that his widow Vanessa still holds.
In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BodyArmor as a premium sports drink above its own Powerade brand. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.
The ingredients include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Maltodextrin, Pure Carrot Juice Concentrate (color), Dipotassium Phosphate (electrolyte), Green Tea Catechins, and natural flavors.
Bodyarmor has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck, Mike Trout, Rob Gronkowski, Klay Thompson, Skylar Diggins, Sydney Leroux and Ryan Blaney. In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim. As part of their deal with Blaney, BodyArmor is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series.
In 2018, BodyArmor became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor. Later in 2018 with Coca-Cola's minority stake taken in the company, BodyArmor became the official sports drink brand for the NCAA's national championship tournaments, including the men's and women's basketball tournaments starting in 2019.
In 2019, BodyArmor became the official sports drink of Major League Soccer beginning with the 2020 MLS season.
In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit against California-based Body Armor Nutrition LLC. The suit claimed that Body Armor used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor's name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour's trademarks.