 | |
| Industry | Beverage manufacturing |
|---|---|
| Founded | 2011 |
| Founders | Lance Collins and Mike Repole |
| Headquarters | Queens, New York City , |
Key people | Nick Mouton, CEO Mike Repole, Chairman Vanessa Bryant, Board of Directors Klay Thompson, Investor Rob Gronkowski, Investor Baker Mayfield, Investor Buster Posey, Investor Mike Trout, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor Ryan Blaney, Investor Anthony Rizzo, Spokesperson |
| Parent | The Coca-Cola Company |
| Website | Official website |
BODYARMOR is an American sports drink brand owned by The Coca-Cola Company.[1] Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".
Mike Repole created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BODYARMOR as a premium sports beverage above its own Powerade brand.[2] The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.[3]
BODYARMOR variations are listed below:
General ingredients for the beverage include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte), Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5), alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A), Cyanocobalamin (Vitamin B12), and natural flavors.[citation needed]
BODYARMOR has partnered with Naomi Osaka, Baker Mayfield, Andrew Luck,[4] Mike Trout,[5] Rob Gronkowski,[6] Klay Thompson,[7] Skylar Diggins,[8] Sydney Leroux, and Ryan Blaney.[9]
In April 2015, BODYARMOR became the official sports drink of the Los Angeles Angels of Anaheim.[10]
As part of their deal with Blaney, BODYARMOR is also a sponsor on the #12 car for Team Penske in the NASCAR Cup Series.
In 2018, BODYARMOR became the official sports drink brand of the Ultimate Fighting Championship, commensurate with the introduction of the "Knockout Punch" flavor.[11]
Later in 2018 with Coca-Cola's minority stake taken in the company, BODYARMOR became the official sports drink brand for the NCAA's national championship tournaments, including the men's and women's basketball tournaments starting in 2019.
In 2019, BODYARMOR became the official sports drink of Major League Soccer beginning with the 2020 MLS season.[12]
In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit[13] against California-based Body Armor Nutrition LLC. The suit claimed that BODYARMOR used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor's name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour's trademarks.
.svg){kind=small}