Pibb Xtra
Pibb Xtra Logo.jpg
TypeSoft drink
ManufacturerThe Coca-Cola Company
Country of originUnited States
IntroducedJune 28, 1972 (as Peppo)
June 26, 1974 (as Mr. Pibb)
June 27, 2001 (as Pibb Xtra)
DiscontinuedJune 25, 1974 (as Peppo)
June 26, 2001 (as Mr. Pibb)
Flavor"Spicy cherry"[1]
VariantsPibb Xtra
Pibb Zero
Pibb Xtra/Zero Cherry
Pibb Xtra/Zero Cherry-Vanilla
Related productsDr Pepper
Dr. Wells
Dr Thunder

Pibb Xtra is a reformulation of Mr. Pibb (sometimes styled as Mr. PiBB), a soft drink created and marketed by The Coca-Cola Company. It has several variants. As of 2020, it is sold in bottles, cans, and 2-liter bottles, and is available in most Coca-Cola Freestyle machines. It has a subtle cherry undertone.


Mr. Pibb advertisement
Mr. Pibb advertisement

First introduced as "Peppo" to compete against Dr Pepper,[2] the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement.[3] The original test markets for Mr. Pibb in 1972 were located in Waco, Texas,[4] the birthplace of Dr Pepper, before the company moved to Dallas, Texas.[5] In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products.[6]

In 2001, a cinnamon-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb.[7] As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".[1][8][9]


Pibb Xtra Introduced in 2001, replacing Mr. PiBB

Pibb Zero Replaced Diet Mr. PiBB.

Coca-Cola Freestyle flavors

Pibb is now available in some Freestyle machines at restaurant chains that do not serve Dr Pepper or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines.[10] In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper Strawberry.


Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.

Nutrition facts
Serving size 12 fl oz (355 ml)
Servings per container 1
Amount per serving
Calories 140 Calories from fat 0
% Daily value*
Total fat 0 g 0%
   Saturated fat 0 g 0%
   Trans fat 0 g
Cholesterol 0 mg 0%
Sodium 40 mg 2%
Potassium 0 mg 0%
Total carbohydrate 38 g 13%
   Dietary fiber 0 g 0%
   Sugars 40 g
Protein 0 g
Vitamin A 0%      Vitamin C 0%
Calcium 0%      Iron 0%
*Percent daily values are based on a 2,000‑calorie diet. Your daily values may be higher or lower depending on your calorie needs.


  1. ^ a b "Pibb Xtra". Pibb Xtra. Retrieved April 8, 2019.
  2. ^ Janos, Leo (1973), "Understanding Dr Pepper", Texas Monthly, 1 (1)
  3. ^ Soda Pop of the Week: Peppo, archived from the original on March 3, 2014, retrieved April 18, 2011
  4. ^ Dougherty, Philip H. (1973), "Advertising: Howdy to Mr. Pibb, Furs, Feathers, Fins Direct Mail Doings People", The New York Times (June 27, 2001): 109
  5. ^ Dr Pepper Museum – History of Dr Pepper
  6. ^ "The History of Mr. PiBB". pibbthug.com. August 23, 2008. Archived from the original on March 27, 2014. Retrieved March 27, 2014.
  7. ^ "Dr Pepper Versus Pibb Xtra". HowStuffCompares. Retrieved November 18, 2019.
  8. ^ Ruggiero, Lorretta (January 17, 2019). "Is Dr Pepper the Soft Drink of Texas?". Houston Press. Retrieved April 8, 2019.
  9. ^ "Restaurant review: Welcome to Suntree, Charlie Graingers". Florida Today. Retrieved April 8, 2019.
  10. ^ "Pibb Xtra – Freestyle Nutrition Facts | Product Facts". www.coca-colaproductfacts.com. Retrieved April 8, 2019.