Author Jared Yates Sexton giving a talk at Politics and Prose as part of his book tour

A book tour is a promotion for a newly published book in which the author tours a region to do bookselling, present to the media, and meet the people who would read the book. Three objectives of any presentation on a book tour are to entertain the audience, serve the interest of whichever institution is hosting the presentation, and to sell books in person at the presentation.[1] Authors have a range of opinions about the effectiveness of book tours.[2][3]

Higher profile writers sometimes do tours with an escort to help them manage interaction with the audience during presentations.[4]

Book tours have become less common since the 2008 Great Recession.[5]


  1. ^ Sambuchino, Chuck (9 November 2012). "How to Plan a Book Tour and Sell More Books". Writer's Digest.
  2. ^ Gallaway, Matthew (10 April 2012). "Nine Writers and Publicists Tell All About Readings and Book Tours". The Awl.
  3. ^ Cylinder, Carly (24 May 2016). "What It's Like to Be on a Book Tour". Huffington Post.
  4. ^ Scalzi, John (20 April 2017). "10 things you don't know about authors on book tour". Los Angeles Times.
  5. ^ Charney, Noah (17 October 2015). "The Not-Quite End of the Book Tour". The Atlantic.