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((More citations needed|date=February 2017))
'''Captivate''' is a digital media company with a network of 12,000 high-resolution, flat-panel [[elevator]] and lobby displays in 1,800 premier [[office]] buildings across North America.  Published in two countries and two languages, the network spans over 31 metro areas or [[Designated Market Area]]s across the [[United States]] and [[Canada]] with a combined unique audience of 11.3 million viewers each month.<ref>((cite web|url=http://www.captivate.com/advertising/|title=Captivate Network - Advertising|url-status=dead|archiveurl=https://web.archive.org/web/20131005052057/http://www.captivate.com/advertising/|archivedate=2013-10-05))</ref>
<ref>((cite news |last1=Pressler |first1=Jessica |date=20 April 2012 |title=The People in the Elevator |url=https://www.nymag.com/news/intelligencer/captivate-network-elevators-2012-4/ |url-status= |publisher=[[New York (magazine)|New York Magazine]] |publication-date=20 April 2012 |archive-url= |archive-date= |access-date=30 January 2023 |url-access= |quote= ))</ref>

Captivate employs a team of editors who customize business, news, sports and lifestyle content,<ref>((cite web|url=http://www.captivate.com/viewers|title=Captivate Network - Programming|url-status=dead|archiveurl=https://web.archive.org/web/20081105071120/http://captivate.com/viewers/|archivedate=2008-11-05))</ref> in real time for the specific audience the network serves and the short form writing appropriate for its digital screens. Captivate is a 13-time recipient of ''B2B'' Magazine's Media Power 50 Award.<ref>((cite web |url=http://www.btobonline.com:80/section/mediapower |archive-url=https://web.archive.org/web/20120517225613/http://www.btobonline.com/section/mediapower |url-status=dead |archive-date=2012-05-17 |title=B2B Media Power 50 |accessdate=2017-02-24 ))</ref>

The editors source content from over 100 providers – such as ''[[The Wall Street Journal]]'', [[Associated Press]], ''[[USA Today]]'', ''[[The Washington Post]]'', ''[[Business Insider]]'', ''[[The Atlantic]]'', [[The Canadian Press]] as well as its own original content to engage and inform tenants in premier commercial real estate buildings.<ref>((Cite web|url=https://www.captivate.com/real-estate/|title = Real Estate Content and Research| date=17 November 2022 ))</ref>

The [[New York, New York|New York]]–based company serves corporate, advertising and real estate customers.

Captivate has offices in Greater Boston, New York City, Chicago, Los Angeles and Toronto.

[[Designated Market Area]]s:

United States: Atlanta, Austin, Boston, Chicago, Cleveland, Columbia, South Carolina, Dallas, Denver, Detroit, Hartford, Houston, Indianapolis, Los Angeles, Memphis, Miami, Milwaukee, Minneapolis-St. Paul, New York, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, Tampa, Tulsa, Washington, D.C.

Canada: Calgary, Edmonton, Montreal, Toronto, Vancouver

== History ==
The idea for Captivate came during an elevator ride when Mike DiFranza recognized people’s uneasiness in crowded elevators, and decided to provide video media for them to watch. He started the company with co-founders Todd Newville and Ray Pineau in October 1997, with its first installation at Boston’s Seaport Hotel a year later in October 1998.

In March 2001, Captivate merged with its competitor – Toronto, Ontario–based Elevator News Network (ENN) – to form the largest elevator media network company. ENN continued to operate in Canada under its own name until November 2001, when it changed its name to Captivate to establish a unified [[brand]] across North America.

[[Gannett|Gannett Co., Inc.]] acquired the assets of Captivate Network in April 2004. In September 2013, Gannett announced Captivate would be a separate corporate structure co-owned by Generation Partners and Gannett, allowing for private funding to facilitate more rapid growth. Veteran media executive [[Mark Shapiro (media executive)|Mark Shapiro]] was named as Chairman of the Board and Marc Kidd was named CEO.

== Market ==
Captivate’s at-work news and advertising network is a segment of the digital out of home (DOOH) market, which is essentially any type of digital advertising that reaches the consumer while he or she is outside the home.  According to the Digital Out-of-Home Media Forecast 2008-2012 from PQ Media, the U.S. DOOH media industry – which includes video ad networks, [[digital signage]] and ambient ad platforms – was a $2.43 billion in 2008, with the video advertising segment comprising approximately $1 billion. DOOH also comprises 29.1% of overall [[out-of-home advertising]].

== Membership ==
Captivate Network is a member of:
[[Digital Place-based Advertising Association|Digital Place–based Advertising Association]] (DPAA), the [[Nonprofit organization|not-for-profit]] pro-industry association formed in early 2007 in order to promote the advancement of on-location video and digital advertising networks.

==References==
((Reflist))

== External links ==
* [http://www.captivate.com Official site]

((Tegna))
((Authority control))

[[Category:Gannett]]
[[Category:Advertising agencies of the United States]]
[[Category:Meteorological data and networks]]
[[Category:Signage companies]]

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