Semi-satellite of KCEN-TV, Temple, Texas
KAGS-LD logo.png
CityBryan, Texas
BrandingKAGS (pronounced K-Ags) (general)
KAGS News (newscasts)
First air date
January 20, 2003 (19 years ago) (2003-01-20)
Former call signs
KMAY-LP (2003–2009)
KMAY-LD (2009–2011)
Call sign meaning
Aggies (Texas A&M Aggies)
Technical information
Licensing authority
Facility ID10246
ERP2.1 kW
HAAT195.8 m (642 ft)
Transmitter coordinates30°41′16.2″N 96°25′32.4″W / 30.687833°N 96.425667°W / 30.687833; -96.425667
Public license information

KAGS-LD (channel 23) is a low-power television station licensed to Bryan, Texas, United States, serving the Brazos Valley as an affiliate of NBC. The station is owned by Tegna Inc., and maintains studios on South Texas Avenue in Bryan and a transmitter on North Harvey Mitchell Parkway west of the city.

Although identifying as a separate station in its own right, KAGS-LD is considered a semi-satellite of Temple-licensed KCEN-TV (channel 6). As such, it simulcasts all network and syndicated programming as provided through its parent station but airs separate local newscasts, commercial inserts and legal identifications, and has its own website. KAGS-LD serves the eastern half of the Waco–Temple–Bryan market while KCEN-TV serves the western portion. The two stations are counted as a single unit for ratings purposes. Although KAGS-LD maintains its own facilities, master control and some internal operations are based at KCEN-TV's studios on North 3rd Street in downtown Temple.


KAGS debuted on January 20, 2003 as KMAY-LP. The call letters were selected in honor of Frank W. Mayborn, who had founded KCEN in 1953. Previously, KCEN had operated a low-powered translator in the Brazos Valley on channel 62 for many years. Like its predecessor, KMAY was a straight simulcast of KCEN, with no local programming; it was only mentioned during KCEN's legal IDs. It was upgraded to digital as KMAY-LD in 2009 and shortly afterward was sold to London Broadcasting along with KCEN.

In July 2011, then-owner London Broadcasting announced that KMAY would relaunch in the fall as KAGS, a locally focused NBC affiliate for the Brazos Valley.[2] The station had changed its calls to KAGS-LD in May, but continued to operate under the KMAY calls until October. Newscasts are broadcast in high definition on virtual sets created with chroma key technology. On its first day as a locally focused station, it replaced KCEN on most Brazos Valley cable systems. In 2013, KAGS rolled out its first full-fledged website. Since its 2011 relaunch, its website had been a section of KCEN's website.

KAGS-LD was included[3] in Gannett Company's purchase of parent station KCEN-TV and several other London Broadcasting stations,[4] which was completed on July 8, 2014.[5]

On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. KAGS was retained by the latter company, named Tegna. However, KAGS retained its London Broadcasting-era website until September 2016.

News operation

In October 2011, the station launched its local news operations.[6] It was the second full-fledged newscast airing at that time in the Brazos Valley, after CBS affiliate KBTX-TV (channel 3). ABC affiliate KRHD-CD, a semi-satellite of KXXV-TV (channel 25), carried a pre-taped newscast for several years, but ended programming in 2015.

On March 23, 2015, KAGS, along with sister station KCEN, launched the Gannett group's graphical theme as part of their rollout to the ex-London stations.[7]

Notable former on-air staff


The station's digital signal is multiplexed:

Channel Video Aspect Short name Programming
23.1 720p 16:9 KAGS-LD Main KAGS-LD programming / NBC
23.2 480i 4:3 MyTX Cozi TV
23.3 Quest Quest
23.4 Crime True Crime Network


  1. ^ Miller, Mark K. (February 22, 2022). "Tegna Selling To Standard General For $5.4 Billion". TVNewsCheck. Retrieved February 22, 2022.
  2. ^ New NBC TV station coming to BCS this fall, Gayle Kiger, The Bryan/College Station Eagle, July 3 2011
  3. ^ "Application for Consent to Assignment of Broadcast Station Construction Permit or License". CDBS Public Access. Federal Communications Commission. May 15, 2014. Retrieved July 8, 2014.
  4. ^ "Gannett Buys 6 London Broadcasting Stations". TVNewsCheck. Retrieved 14 May 2014.
  5. ^ "Gannett Completes London Broadcasting Buy". TVNewsCheck. July 8, 2014. Retrieved July 8, 2014.
  6. ^ "About KAGS". Archived from the original on 2016-01-14. Retrieved 2015-12-18.
  7. ^ "KAGS-HD gets a new look". KAGSTV.com. KAGS-LD. Retrieved 24 March 2015.
  8. ^ “Steven Romo joins NBC News”, Mike McGuff TV News, October 2021