A Factory Tour is an organized visit to a factory to observe the products being manufactured and the processes at work. Manufacturing companies offer factory tours to improve public relations.
The motivating factors for Factory Tour was mainly for brand name marketing and public relation promotion. Factory Tour also provide first hand experience to students in guided factory tours. There are also companies or organizations participate in guided factory tours to establish contacts between participants in the tour. In 21st century, most factory tours open simply due to overwhelming popularity of their own brand names.
In 1950s, Hershey's factory tour has started the traditional factory tours and closed at 1972. In 1973 Hershey's Chocolate World opened for visitors to learn about the history of chocolate and the process that how chocolate is made.
Breweries and distilleries, together with manufacturers of clothes, pottery and glass, are amongst the most popular factory visits. The popularity of factory tours has declined,[when?] as factories no longer represent the cutting edge of technology.
Government agencies such as NASA and ESA, and companies like Boeing still continue their public tours of their factories, spacecraft workshops and visitor areas, either directly or through a sponsorship company.
Some countries have set up industrial-related museums where tours to see their processing is part of the museum attractions, such as the BRAND'S Health Museum, Taiwan Metal Creation Museum, Taiwan Mochi Museum and Taiyen Tongxiao Tourism Factory in Taiwan.