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((More citations needed|date=July 2013))
((Infobox company
 | name             = Hard Candy
 | logo             = 
 | type             = 
 | genre            = 
 | foundation       = 1995
 | founder          = 
 | location_city    = 
 | location_country = USA
 | key_people       =  Dineh Mohajer<br>Benjamin A. Einstein<br>Pooneh Mohajer | location      = 
 | locations        = 
 | area_served      = 
 | industry         = 
 | products         = [[cosmetics]]
 | services         = 
 | revenue          = 
 | operating_income = 
 | net_income       = 
 | assets           = 
 | equity           = 
 | owner            = 
 | num_employees    = 
 | parent           = 
 | divisions        = 
 | subsid           = 
 | caption           = 
 | homepage         = http://www.hardcandy.com
 | footnotes        =
 | intl             = 
))
'''Hard Candy''' is an American cosmetics company, founded in 1995 by Iranian-American sisters Dineh Mohajer and Pooneh Mohajer (who now owns [[tokidoki]]), along with Dineh's ex-boyfriend Ben Einstein (who now owns Einstein Cosmetics and several successful sport media companies). The company's first product was nail polish that Dineh mixed herself - a shade of baby blue named "Sky" to match her Charles David sandals. After receiving scores of compliments on the unique shade, Dineh began selling it at Fred Segal in Santa Monica, and Ben began selling to many other top retailers including Nordstroms. In that same year, actress [[Alicia Silverstone]] appeared on the ''[[Late Show with David Letterman]]'' and, when asked about her pastel blue fingernails, replied, "It's sky blue," causing an overnight explosion of the brand.((Citation needed|date=June 2010)) Ben and Dineh appeared on segments of MTV House of Style program several times. A mere 18 months later, the brand was quoted as generating $10 million a year in a [[Forbes]] advertisement featuring Dineh.

[[Louis Vuitton Moët Hennessy]] (LVMH), who owns [[Donna Karan]], [[Givenchy]], [[Sephora]], [[TAG Heuer]], and [[Veuve Clicquot]], acquired Hard Candy in 1999 for an undisclosed amount.<ref name="LVMH Acquires Cosmetics Maker Hard Candy">((cite web | url=http://articles.latimes.com/1999/may/13/business/fi-36667 | title=LVMH Acquires Cosmetics Maker Hard Candy | work=LA Times | date=May 13, 1999 | access-date=17 December 2014 | author=Marla Dickerson))</ref> The acquisition afforded Hard Candy greater distribution and a larger brand to attach itself to. It was later sold to Falic Fashion Group,((Citation needed|date=June 2010)) a Hollywood, Florida-based corporation operating on the [[duty-free]] market, and a subsidiary of Duty Free America. In 2009, Hard Candy announced a partnership with [[Wal-Mart]] to take the brand to mass.<ref name="Hard Candy 2013">((cite web | url=https://www.reuters.com/article/us-walmart-idUSTRE57H5ZS20090818 | title=Wal-Mart to offer "Hard Candy" to woo high-end shoppers | publisher=Reuters | date=August 18, 2009 | access-date=17 July 2013 | author=Chavon Sutton and Nicole Maestri))</ref>

NuWorld Beauty and Wal-Mart have worked together for over a year on the marketing concept, product creation, and package development of Hard Candy.((Citation needed|date=June 2010))
 
Hard Candy's new line, which premiered in the fall of 2009, consists of 261 products.((Citation needed|date=June 2010)) The company kept some of the original Hard Candy products, among them their iconic nail polish, and introduced new products, such as Kaleyedescope Baked Eyeshadow, Eye Tattoo, Press-On Eyeshadow, and Take Me Out Eyeliner, which doubles as a [[hair stick]].

==References==
<references />
== External links ==
*((Official website|http://www.hardcandy.com/))
((Cosmetics))

[[Category:History of cosmetics]]
[[Category:Nail polish]]
[[Category:Cosmetics companies of the United States]]
[[Category:1995 establishments in the United States]]

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