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((Short description|Multi-level marketing company))
((Multiple issues|
((Advert|date=October 2020))
((Essay-like|date=October 2020))
((POV|date=November 2020))
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))
((Infobox company|
| name = Isagenix International|
| logo = Isagenix Logo (2023).jpeg
| logo_size = 200px
| industry = ((Ubl|[[Dietary supplements]]|[[multi-level marketing]]))
| type = [[Private company|Private]]|
| foundation = 2002|
| location_city = [[Gilbert, AZ]]|
| location_country = US|
| area_served = 
| key_people = Jim Coover, Founder<br /> Kathy Coover, Founder<br /> John Anderson, Founder<br /> Sharron Walsh, CEO<ref>((Cite web|url=https://www.directsellingnews.com/sharron-walsh-named-isagenix-ceo/|title = Sharron Walsh Named Isagenix CEO - Direct Selling News| date=24 September 2020 ))</ref>
| num_employees = <!-- find a reliable, non-spam source, please -->|
| homepage = ((url|http://isagenix.com))
| footnotes = 
))

'''Isagenix International LLC''' is a privately held [[network marketing]] company that sells [[Dietary supplement|dietary supplements]] and nutritional superfood products. The company, based in [[Gilbert, Arizona]], was founded in 2002 by John Anderson, Jim Cover, and Kathy Cover.<ref>((cite web|url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30278897|archive-url=https://web.archive.org/web/20101101182047/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30278897|url-status=dead|archive-date=November 1, 2010|title=Isagenix International, LLC: Private Company Information - Bloomberg|website=Investing.businessweek.com|access-date=2017-07-14))</ref>

==History==
Isagenix was founded by John Anderson and Jim and Kathy Cover in 2002.<ref name=hoovers>((cite news | title = Hoover's Company Records - In-depth Records: Isagenix International, LLC | date = May 23, 2014 | publisher = Hoover's))</ref> The company expanded into [[Australia]] and [[New Zealand]] in 2007.<ref name=":0">((Cite web|date=2015-01-28|title=The skinny on Isagenix|url=https://www.smh.com.au/lifestyle/health-and-wellness/the-skinny-on-isagenix-20150128-1307dd.html|access-date=2022-01-13|website=The Sydney Morning Herald|language=en))</ref> In September 2011, biologist [[William H. Andrews (biologist)|William H. Andrews]] of [[Sierra Sciences]] was appointed, and the following year launched an “anti-aging” product containing several natural compounds that Sierra Sciences had reportedly verified to have "[[telomere]]-supporting" properties.<ref name="popsci">((cite news |last=Hooper |first=Joseph |date=20 September 2018 |title=The Man Who Would Stop Time |work=Popular Science Magazine |url=http://www.popsci.com/science/article/2011-07/man-who-would-stop-time))</ref> 

In January 2020, Isagenix announced its acquisition of ''International,'' a multi-level marketing company based in [[Lehi, Utah]].<ref>((Cite press release|url=https://www.prnewswire.com/news-releases/isagenix-international-acquires-zija-international-300990863.html|title=Isagenix International Acquires Zija International|last=International|first=Isagenix|website=www.prnewswire.com|language=en|access-date=2020-02-21))</ref> In 2021, The company partnered with [[TerraCycle (bicycle)|TerraCycle]] to recycle product packaging that cannot be processed through municipal programs.((Citation needed|date=April 2022)) The company has been challenged for making product claims that are not supported by science.<ref name=":1">((Cite web |date=2010-06-22 |title=Defending Isagenix: A Case Study in Flawed Thinking ((!)) Science-Based Medicine |url=https://sciencebasedmedicine.org/defending-isagenix-a-case-study-in-flawed-thinking/ |access-date=2023-06-21 |website=sciencebasedmedicine.org |language=en-US))</ref><ref name="choice" />

==Products and business model==
Isagenix sells [[dietary supplement]] products, as well as [[cosmetics]] through a [[multi-level marketing]] model.<ref name="Choice_031417">((cite news |last1=Browne |first1=Kate |date=March 14, 2017 |title=Lose weight, make money? |publisher=Choice |url=https://www.choice.com.au/health-and-body/diet-and-fitness/weight-loss/articles/isagenix |access-date=November 20, 2017))</ref><ref name=":1" /> The Isagenix diet involves consuming Isagenix products, meals, and shakes for 30 days, along with other supplements.<ref>((Cite web|last=Eske|first=Jamie|date=2019-01-07|title=Isagenix diet: Does it work and is it safe?|url=https://www.medicalnewstoday.com/articles/324111|access-date=2022-02-09|website=www.medicalnewstoday.com|language=en))</ref> 

The company also sells "Financial Wellness" product bundles to their multi-level marketing distributors.((Citation needed|date=June 2023)) Distributors are required to actively recruit new members to earn money.<ref name="fox">((cite news |last1=Carstensen |first1=Melinda |date=January 20, 2016 |title=Facebook users recruit friends for diet, supplement programs — but is it legit? |work=Fox News |url=http://www.foxnews.com/health/2016/01/20/facebook-users-recruit-friends-for-diet-supplement-programs-but-is-it-legit.html |access-date=20 September 2018))</ref> The company's promotional materials highlight people earning more than $100k per month; however, most distributors earn less than 500 dollars per year.((Citation needed|date=June 2023))

A report by Australian consumer organization [[Choice (Australian consumer organisation)|CHOICE]], describes instances of unqualified associates providing medical advice about the products, a practice which the company says it does not authorize.<ref name="choice">((cite news|url=http://www.choice.com.au/reviews-and-tests/food-and-health/diet-and-exercise/weight-loss/isagenix.aspx|title=Isagenix under the microscope|last1=Browne|first1=Kate|date=29 January 2015|work=[[Choice (Australian magazine)|Choice]]|access-date=20 September 2018))</ref>

== Controversy ==
Physician [[Harriet A. Hall]] published a lengthy critique of Isagenix products in ''[[Skeptical Inquirer]]'', in which she said that many of the claims made about the products are false, and that the amount of [[vitamin A]] in some of the products is dangerous and goes against the recommendations of [[The Medical Letter on Drugs and Therapeutics|''The Medical Letter'']].<ref name=":1" />

==References==
((Reflist|30em))

==External links==
* [http://www.isagenix.com Official website]

((Multi-level marketing))

[[Category:Multi-level marketing companies]]
[[Category:Nutritional supplement companies of the United States]]
[[Category:Companies based in Arizona]]
[[Category:2002 establishments in Arizona]]

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