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KETR Radio Station Logo.png
CityCommerce, Texas
Frequency88.9 (MHz)
FormatPublic radio
AffiliationsNational Public Radio, American Public Media, Associated Press
OwnerTexas A&M University-Commerce
(The Texas A&M University System Board of Regents)
First air date
April 8th, 1975
Call sign meaning
East Texas Radio (taken from East Texas State University, the former name of Texas A&M University-Commerce)
Technical information
ERP100,000 Watts
HAAT116 meters
Transmitter coordinates
33°14′17″N 95°55′27″W / 33.23806°N 95.92417°W / 33.23806; -95.92417
John Ratcliffe during an interview at KETR in February 2015
John Ratcliffe during an interview at KETR in February 2015
KETR's 40th anniversary celebration in April 2015
KETR's 40th anniversary celebration in April 2015

KETR (88.9 FM) is a 100-kW noncommercial broadcast FM radio station operation in Commerce, Texas, licensed to Texas A&M University-Commerce. A member of the National Public Radio network, the station serves nearly 250,000 Northeast Texas homes. The staff is composed of radio professionals and Texas A&M-Commerce students who major in either journalism or mass communication studies. KETR also produces original long-form and short-form radio programming.[1]


KETR began in the early 1970s as the director of the East Texas State University radio-television program, Dr. David Rigney, developed an FCC application for an FM station that would be a teaching laboratory for students. KETR's first broadcast went on the air on April 7, 1975. The station operated in a former classroom on the first floor of the Journalism Building, with Phil Ebensberger, a veteran Texas commercial radio broadcaster, as general manager and morning-show host. The weekday programming originally emphasized local news, information, and middle-of-the-road music from early-morning sign-on to early afternoon; classical music in the early afternoon (this was soon replaced by jazz); National Public Radio’s All Things Considered in the late afternoon; various public affairs programs in the early evening, including live broadcasts of Commerce City Commission meetings; and Freeform, a student-hosted rock music program from 9 pm to midnight. Weekend programs predominantly featured classical music or opera, such as the long-running Texaco Metropolitan Opera broadcasts.

In 1977, the station moved from its quarters in the Journalism Building to new studios in the Performing Arts Center, where it shared facilities with the Radio-TV program. KETR remained in the Performing Arts Center until it moved to new facilities in Binnion Hall in 2008. In the early 1980s, after Ebensberger departed, general manager Bill Oellermann obtained FCC approval and a grant to raise KETR’s tower height and to increase power from about 7,500 watts to 100,000 watts. This increased the station’s broadcast range from about 20 miles to 75 miles. After moving away from National Public Radio programming in the mid-1980s, KETR has recently rejoined NPR and once again features All Things Considered and Morning Edition, among other NPR programs. KETR was one of the original stations carrying Morning Edition when it debuted in 1979.

Local programs

KETR has several programs that focus on Commerce and the Northeast Texas area. Counties that are typically covered with local news in addition to Hunt County, where Commerce is located, are neighboring Rockwall, Collin, Fannin, Hopkins, Delta, and Rains Counties.

Among the local shows are:

National and other nonlocal programs

Sports programming

KETR sports programming began in the fall of 1975, with student-produced broadcasts of Commerce High School Tigers football. Ebensberger and former ETSU All-American quarterback Sam McCord served as the voices of ETSU Lions football. The first Commerce Tigers broadcast featured the Tigers playing at rival Honey Grove, with future ETSU All-American and NFL quarterback Wade Wilson leading the Commerce offense. The first college football broadcast was the Lions’ 42-10 win over Prairie View A&M in the Cotton Bowl. KETR also broadcast Commerce Tigers basketball and A&M-Commerce Lion basketball, continuing to this day. KETR followed the Lions to NAIA basketball tournament appearances in Kansas City in 1977 and 1978. KETR serves as the flagship station for the Lion Sports Network. The station covers Texas A&M-Commerce football, A&M-Commerce men's and women's basketball, and Commerce High School football. Longtime Texas sports Broadcaster Charlie Chitwood serves as play-by-play announcer and TAMUC alumnus Brock Callaway provides color commentary.

Station coverage

The station is typically received well in an 80-mile radius in all directions. The station's signal can easily be heard west to Dallas, north into Hugo, Oklahoma, southeast to Canton, Texas, and east to Mount Vernon. The quality of the signal can sometimes be affected by topographical anomalies such as lakes or hills; areas north and west are typically not affected due to the generally flat topography. Too, the signal is simulcast globally via online stream at the station's website, which is accessible on most internet-connected devices.


  1. ^ "History and Mission".
  2. ^ "About Luke Clayton". Catfish Radio. Retrieved 2019-08-21.
  3. ^ "Dallas Journalist in Israel Boycott Suit Knows What the Screws Feel Like". Dallas Observer. 22 May 2019. Retrieved 2019-05-22.