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Satellite of KVVF, Santa Clara
KVVZ 100.7 Latino Mix Bay Area.png
Broadcast areaNorth Bay/San Francisco/Oakland, California
Frequency100.7 MHz
BrandingLatino Mix 100.7 (Shared billing from its simulcast of KVVF)
FormatSpanish CHR
First air date
June 1, 1961 (as KTIM-FM at 100.9)
Former call signs
KTIM-FM (1961[1]-1987)
KTID (1987-1989)[2]
KTID-FM (1989-1994)[2]
KKHI-FM (1994-1998)[2]
KJQI-FM (1998-2001)[2]
KSFB (1/2001-6/2001)[2]
KSFB-FM (6/2001-2004)[2]
Former frequencies
100.9 MHz (1961-1997)
Call sign meaning
ViVa (old station branding)
Technical information
Facility ID40136
ERP6,000 watts
HAAT100 meters (330 ft)
Transmitter coordinates
37°58′49.00″N 122°31′39.00″W / 37.9802778°N 122.5275000°W / 37.9802778; -122.5275000
WebcastListen Live
WebsiteLatino Mix 100.7 Website

KVVZ (Latino Mix 100.7 FM) is a radio station licensed to San Rafael, California, United States, and it serves the San Francisco area. The station is currently owned by TelevisaUnivision, through licensee Univision Radio Bay Area, Inc. The station serves as the northern simulcast of its sister station KVVF Santa Clara. Its studios are in San Jose, and the KVVZ transmitter is in San Rafael.


The station was first licensed August 23, 1961, as KTIM-FM, and broadcast at 100.9 MHz.[1] The station was owned by Marin Broadcasting Co.[1] In the early 1970s, the station simulcast the MOR format of KTIM during the day, and aired a progressive rock format at night.[3] In the mid 1970s, the station began airing an album-oriented rock format full time.[4][5] The album-oriented rock format continued through the rest of the 1970s[6][4] and into the 1980s.[7][8] In 1980, the station was sold to Platt Communications,[1] and in 1983 the station was sold to Arthur Astor.[9] In the mid 1980s, the station began airing an adult contemporary format.[10] On October 20, 1987, the station's call sign was changed to KTID.[2]

In 1994, KTID-FM dropped adult contemporary for classical music and ended its simulcast of KTID (AM).[11]

Between 1999 and 2004, KVVZ was KJQI, (later KSFB) contemporary Christian 100.7 K-JOY (later "The Bridge"). Between 2004 and June 27, 2005, KVVZ began simulcasting with KVVF and became the "pop, rock y reggaeton" station, Viva 100.7. KVVF was also owned by Univision, who later assumed the license of KVVZ in a trade from Salem Communications in 2004. WPPN in Chicago also went to Univision, while stations in Houston, Texas, Dallas, Texas and Chicago went to Salem. The Dallas station has since been resold. On October 13, 2011, the former station branding La Kalle changed to Latino Mix.

On March 14, 2014, the station started repeatedly playing Nelly's "Hot in Herre" uninterrupted, most likely an act of stunting.

On March 17, 2014, KVVZ and KVVF started broadcasting at 5:05pm, beginning with a "history lesson" about the first "Hot" station that covered the San Jose area from 1987 to 1995, followed by the return of Chuy Gomez, a radio host formerly from KMEL, and aired a Mix Show. Although their playlist favors R&B/Hip-Hop hits, KVVF/KVVZ is programming the station as a Rhythmic Top 40 and targets a bilingual and younger Hispanic audience using the same formula as sister station KBBT San Antonio.[12] In a statement from Station Content Director Makr Arias, “We just feel like The Bay Area has been asking for something new and fresh. It’s a format they call Top 40/Rhythmic with a little bit of hip-hop, R&B and Top 40 crossed-over.”[13]

Return of "Latino Mix"

On August 30, 2019, the station started repeatedly playing J Balvin's "Reggaeton" followed by Vicente Fernández "Volver Volver" uninterrupted, reportedly an act of stunting to promote their branding and format comeback to "Latino Mix 100.7."

On September 2, 2019, Latino Mix 100.7 started broadcasting at 12:03pm, the first song played under the return to Spanish CHR format was J Balvin's "Mi Gente".


In addition to the main station, KVVZ was relayed over a period of time by this translator to widen its broadcast area. The translator's license was cancelled by the Federal Communications Commission on August 14, 2020.

Call sign Frequency
City of license ERP
Class FCC info
K265DI 100.9 Sausalito, California 80 D FCC FM Query


  1. ^ a b c d History Cards for KVVZ, Retrieved June 16, 2018.
  2. ^ a b c d e f g Call Sign History, Retrieved July 4, 2018.
  3. ^ Broadcasting '72 Yearbook, Broadcasting, 1972. p. B-28-29. Retrieved July 4, 2018.
  4. ^ a b "It's Rock Around the Clock for KTIM", Independent Journal, March 4, 1977. p. 22.
  5. ^ McDonough, Jack. "LP-Oriented KTIM Scores ARB Upset", Billboard, February 11, 1978. p. 22. Retrieved June 16, 2018.
  6. ^ Hamilton, Bob. "San Francisco-Oakland, CA", Radio Quarterly Report '76, Jan. 1-June 30, 1976. p. 391. Retrieved June 16, 2018.
  7. ^ "National Radio Station Listings", Fred Directory of Radio, 1980. p. 58. Retrieved June 16, 2018.
  8. ^ "AOR/Albums 25+", Radio & Records, February 18, 1983. p. 90. Retrieved June 16, 2018.
  9. ^ "Changing Hands 1983", Broadcasting, January 9, 1984. p. 90. Retrieved June 17, 2018.
  10. ^ Broadcasting Cablecasting Yearbook 1985, Broadcasting/Cablecasting, 1985. p. B-35. Retrieved July 4, 2018.
  11. ^ Stark, Phyllis (January 15, 1994). "Vox Jox" (PDF). Billboard. Vol. 106, no. 3. p. 64.
  12. ^ Crawford, Matt (March 17, 2014). "Chuy Gomez Returns to Radio With Hot 105.7". Retrieved July 3, 2017.
  13. ^ "Latino Mix Becomes Hot 105.7 In San Francisco". All Access. March 18, 2014. Retrieved July 3, 2017.