Keith Moreland
Moreland with the Chicago Cubs in 1985
Right fielder
Born: (1954-05-02) May 2, 1954 (age 69)
Dallas, Texas, U.S.
Batted: Right
Threw: Right
MLB debut
October 1, 1978, for the Philadelphia Phillies
Last MLB appearance
September 24, 1989, for the Baltimore Orioles
MLB statistics
Batting average.279
Home runs121
Runs batted in674
Career highlights and awards

Bobby Keith Moreland (born May 2, 1954), nicknamed "Zonk", is an American former outfielder, catcher, and infielder in Major League Baseball who played for the Philadelphia Phillies, Chicago Cubs, and San Diego Padres. In 1989, the final year of his career, he played for the Detroit Tigers, then the Baltimore Orioles. On February 16, 2011, he was named the Cubs' color analyst on WGN-AM and the Cubs Radio Network, replacing Ron Santo. On November 6, 2013, he announced that he was stepping down from his position at WGN Radio to spend more time with his family.

Baseball career

Moreland graduated from The University of Texas at Austin, and was drafted by the Phillies in the seventh round of the 1975 draft. He started out as a catcher, but the Phillies also played him at third base and first base. He was traded along with Dickie Noles and Dan Larson from the Phillies to the Cubs for Mike Krukow on December 8, 1981.[1] During his time with the Cubs, he was primarily used as a corner outfielder, except in his final year. He was dealt along with Mike Brumley from the Cubs to the Padres for Goose Gossage and Ray Hayward on February 12, 1988.[2] In 1989, playing for American League teams, he also made 80 appearances as a designated hitter.

Moreland was acquired by the Orioles from the Tigers for Brian Dubois on July 28, 1989. The Orioles needed a power hitter for its pennant drive and settled for Moreland after its failed pursuit of Harold Baines.[3] Prior to an 11–1 loss to the Chicago White Sox at Memorial Stadium on September 12, a frustrated Moreland, who at the time was mired in a .212 slump with one home run and 10 RBI in 104 at-bats in 30 games since joining the ball club, complained, "I'm not going to hit anymore. My career is over." Orioles manager Frank Robinson responded, "If he wants to retire, retire now. If he's not going to retire, he should be here keeping himself ready to go out and do whatever I ask." The misunderstanding was resolved by the team before it became a bigger distraction.[4][5] Moreland eventually retired as an active player after the conclusion of the season.

Moreland played twelve seasons in Major League Baseball. He helped the Cubs win the 1984 National League Eastern Division championship. His best year was in 1985 with the Cubs, when he batted .307 (14 HR, 106 RBI, 12 SB). He also had a good year in 1987, with 27 HR and 88 RBI. In 1988 as a member of the San Diego Padres, he was the last player to wear #6 before it was retired in honor of Steve Garvey. He is inducted in Texas Longhorn Hall of Honor. Position: Third Base Inducted: 1985 Hometown: Carrollton, Texas · Career .388 hitter with UT · Three-time All-American · Led UT to three NCAA College World Series berths · Co-captain of 56-6 national championship team in 1975 · Hit .410 over a 62-game schedule in 1975

Moreland was named to College World Series All-Decade Team for the 1970s. He has the second most career hits in College World Series history with 23 in 3 years (1973–75), behind only Sam Fuld of Stanford.[6][7] On May 1, 2010, Moreland's Longhorn number 3 was retired by The University of Texas.

Career Hitting[8]
1,306 4,581 1,279 214 14 121 511 674 28 405 515 .279 .335 .411 .746

Broadcasting career

Moreland has worked as a color analyst for the radio broadcasts of Texas Longhorn football and baseball, as he is a former player for both teams. He has also worked as an occasional fill-in analyst for the Cubs telecasts on WGN-TV, WCIU-TV, and Comcast SportsNet Chicago when regular analyst Bob Brenly wasn't available.

On February 16, 2011, it was announced that Moreland would be the Cubs' full-time radio color analyst on WGN-AM and the Cubs Radio Network, replacing the late Ron Santo. On November 6, 2013, he announced that he was stepping down from his position at WGN Radio to spend more time with his family.

Moreland announces college football games for ASN.


  1. ^ "Cubs Sign Jenkins, Campbell," The New York Times, Wednesday, December 9, 1981. Retrieved January 18, 2023.
  2. ^ Muder, Craig. "Padres Trade Gossage to Cubs," National Baseball Hall of Fame and Museum. Retrieved January 19, 2023.
  3. ^ Maske, Mark. "Orioles Add Moreland for Stretch Drive," The Washington Post, Sunday, July 30, 1989. Retrieved January 18, 2023.
  4. ^ Berkowitz, Steve. "Orioles Bow to White Sox," The Washington Post, Wednesday, September 13, 1989. Retrieved January 19, 2023.
  5. ^ Berkowitz, Steve. "Moreland Regrets Any Hard Feelings," The Washington Post, Thursday, September 14, 1989. Retrieved January 19, 2023.
  6. ^ "Longest CWS on record sees 16 games over 11 days". USA Today. June 24, 2003. Retrieved August 28, 2009.
  7. ^ "Donny Lucy And Sam Fuld Make Major League Debuts With Windy City Teams". September 5, 2007. Archived from the original on June 22, 2011. Retrieved July 20, 2009.
  8. ^
Preceded byJosé Cruz National League Player of the Month August, 1984 Succeeded byDale Murphy Preceded byRon Santo Chicago Cubs Radio Color Commentator 2011–2013 Succeeded byRon Coomer