Formation | January 11, 2019[1] |
---|---|
Headquarters | Shoreditch, London |
Website | lafauxmagerie |
La Fauxmagerie Ltd[1] (from French faux "false" or "imitation" and fromagerie "cheese shop") is the UK's first vegan cheese shop.[2][3] It sells plant-based substitutes for dairy cheese,[4] operating a retail store in London's Shoreditch area as well as selling online and wholesale.[5] Founded in 2019, the shop's range includes vegan versions of Camembert, Cheddar, goat cheese, blue cheese, and feta.[6] La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them[3] over the use of the phrase "plant-based cheese".[6] It is operated by the Welsh[7][8] siblings Rachel and Charlotte Stevens. Both founders follow a vegan diet and play an active role in the day to day running of their Shoreditch store and product development.[6]
Founders Rachel and Charlotte Stevens met some of their future suppliers at Vegfest UK in 2017 while searching for better quality plant-based products. They opened La Fauxmagerie in London's Brixton district in 2019 and quickly gained a loyal customer following, outgrowing their first store within 6 months.[4] They moved to a much larger store in the Brick Lane area in Shoreditch, London, in June 2019 and launched their e-commerce offering in the same month.[9]
La Fauxmagerie grew significantly in its first 3 years, expanding their retail and online offering, launching their own brand of aged plant-based cheeses, and opening London's first dedicated vegan wine and cheese bar - The Cheese Cellar, which is situated beneath their Shoreditch store. In May 2022, the company started supplying Waitrose supermarkets.[10]
In 2023, Purezza acquired a majority stake in the company.[11]