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National Magazine Company (or Nat Mags) is a British[1] magazine publisher based in London. It was established in 1910 by William Randolph Hearst and was a wholly owned subsidiary of the Hearst Corporation.[2]

Arnaud de Puyfontaine became chief executive of Nat Mags in 2009. His predecessor Duncan Edwards had been at the company since around 1990 and was previously managing director. In 2008 The Guardian newspaper named Duncan Edwards the 75th most important person in the British media.[3]

In 2006 Nat Mags expanded into digital media by purchasing women's portal website[4] Nat Mags soon launched its digital arm Hearst Digital to act as an umbrella for Handbag and its other web acquisition, Net Doctor.[5]

Nat Mags merged with Hachette Filipacchi Médias UK in 2011 to form Hearst Magazines UK.


Nat Mags publishes the below magazines in the United Kingdom:

Previous publications

Nat Mags previously published the below magazines in the United Kingdom:


  1. ^ "The National Magazine Company Ltd is registered in England 112955". Archived from the original on 30 March 2014. Retrieved 31 July 2021.
  2. ^ Nat Mags acquire 100% of weekly joint venture Archived 2008-08-28 at the Wayback Machine. FastMags
  3. ^ Media Top 100 2008 Archived 2016-04-13 at the Wayback Machine. Media Guardian, July 14, 2008.
  4. ^ Nat Mags buys up NMA, October 2, 2006
  5. ^ Nat Mags launches digital network Archived 2012-02-13 at the Wayback Machine., 10 October 2006