Press Play ApS
Company typeSubsidiary
IndustryVideo games
Founded2006; 18 years ago (2006)
FoundersOle Teglbjærg
Rune Dittmer
Mikkel Thorsted
DefunctMarch 10, 2016; 8 years ago (2016-03-10)
FateClosed by Microsoft Studios Brand acquired by Flashbulb Games
SuccessorFlashbulb Games
HeadquartersCopenhagen, Denmark
OwnerMicrosoft (2012–2016)
ParentMicrosoft Studios (2012–2016)

Press Play ApS was a Danish video game development studio based in Copenhagen, Denmark. Since 2006, Press Play has released five titles, including Max & the Magic Marker, Max: The Curse of Brotherhood, and Kalimba.

In 2012, the studio was acquired by Microsoft, and Press Play was then part of the Microsoft Studios family along with other studios like 343 Industries, Rare, Lionhead Studios, Turn 10 Studios, and Twisted Pixel Games.[1] On March 7, 2016, Microsoft announced their plan to close Press Play, and their title, Knoxville, was cancelled. Three days later, Press Play was officially closed by Microsoft Studios.[2] After closure, Press Play founded a new studio called Flashbulb Games, who developed and published Trailmakers.[3]

On November 10, 2016, Flashbulb acquired Press Play and its library of games to republish under the Flashbulb name, including Kalimba, Tentacles: Enter the Mind, and Max: The Curse of Brotherhood.[4]


Title Year Platform(s)
Android iOS Mac OS Nintendo DS PSN Wii Microsoft Windows Windows Phone Xbox 360 Xbox One
Max & the Magic Marker 2010 No Yes Yes Yes Yes Yes Yes Yes No No
Tentacles: Enter the Dolphin 2012 Yes Yes No No No No No Yes No No
Max: The Curse of Brotherhood 2013 No No No No Yes No Yes No Yes Yes
Tentacles: Enter the Mind 2014 Yes Yes No No No No Yes Yes No No
Kalimba 2014 No Yes Yes No No No Yes No No Yes
Knoxville Cancelled No No No No No No No No No Yes
Dwarka Cancelled No No No No No No No No No Yes
Karoo Cancelled No No No No No No No No No Yes
Tentacles: The Life of Archibald Phluff Cancelled No No No No No No No No No Yes
Max 3 Cancelled No No No No No No No No No No


  1. ^ Crapple, Craig (February 10, 2014). "From indie to in-house: Press Play's journey to becoming a first-party Microsoft studio". Develop. Retrieved June 29, 2016.
  2. ^ Jarvis, Matthew (March 7, 2016). "Lionhead ceases Fable Legends development, considering closure". Develop. Retrieved March 8, 2016.
  3. ^ Kerr, Chris (June 28, 2016). "Press Play co-founders regroup to form new studio, Flashbulb". Gamasutra. Retrieved June 29, 2016.
  4. ^ "Flashbulb Games reboots Press Play titles". Retrieved 2019-01-10.