Windows Phone
File:Windows Phone 8.0 Start Screen Example.png
An example of a custom Start Screen on the latest Windows Phone release, Windows Phone 8
DeveloperMicrosoft Corporation
Written inC, C++[1]
OS familyMicrosoft Mobile
Working stateCurrent
Source modelClosed-source
Latest releaseWindows Phone 8 (Update 3, 8.0.10521.155)[2] / December 10, 2013; 10 years ago (2013-12-10)
Latest previewWindows Phone 8.1 (8.1.9900.568)[3] / February 10, 2014
Available in25+ languages[4]
Package managerWindows Phone Store
XAP on Windows Phone 7 and 8
APPX on Windows Phone 8.1 and later[5]
PlatformsQualcomm Snapdragon (based on ARMv7)
Kernel typeMonolithic (Windows CE) (Windows Phone 7) Hybrid (Windows NT) (Windows Phone 8)
user interface
Graphical (Metro UI)
LicenseCommercial proprietary software

Windows Phone (abbreviated as WP) is a series of proprietary smartphone operating systems developed by Microsoft. It is the successor to Windows Mobile,[6] although it is incompatible with the earlier platform.[7] With Windows Phone, Microsoft created a new user interface, featuring a design language named "Modern" (which was formerly known as "Metro").[8] Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market.[9] It was first launched in October 2010 with Windows Phone 7.[10]

Windows Phone 8, which was launched in October 2012, was succeeded by Windows Phone 8.1, which was released in preview form to developers on February 10, 2014.[11][12]


See also: Windows Phone version history


Work on a major Windows Mobile update may have begun as early as 2004 under the codename "Photon", but work moved slowly and the project was ultimately cancelled.[13] In 2008, Microsoft reorganized the Windows Mobile group and started work on a new mobile operating system.[14] The product was to be released in 2009 as Windows Phone, but several delays prompted Microsoft to develop Windows Mobile 6.5 as an interim release.[15]

Windows Phone was developed quickly. One result was that the new OS would not be compatible with Windows Mobile applications. Larry Lieberman, senior product manager for Microsoft's Mobile Developer Experience, told eWeek: "If we'd had more time and resources, we may have been able to do something in terms of backward compatibility."[16] Lieberman said that Microsoft was attempting to look at the mobile phone market in a new way, with the end user in mind as well as the enterprise network.[16] Terry Myerson, corporate VP of Windows Phone engineering, said, "With the move to capacitive touch screens, away from the stylus, and the moves to some of the hardware choices we made for the Windows Phone 7 experience, we had to break application compatibility with Windows Mobile 6.5."[17]

Launch and expansion

Windows Phone 7

Windows Phone 7.5 logo

Main article: Windows Phone 7

Windows Phone 7 was announced at Mobile World Congress in Barcelona, Catalonia, Spain, on February 15, 2010, and released publicly on November 8, 2010 in the United States.

Microsoft released an updated version of Windows Phone 7, Mango (also referred to as Windows Phone 7.5), in May 2011. The update included a mobile version of Internet Explorer 9 that supports the same web standards and graphical capability as the desktop version, multi-tasking of third-party apps,[18][19] Twitter integration for the People Hub,[20][21][22] and Windows Live SkyDrive access.[23]

A minor update released in 2012 known as "Tango", along with other bug fixes, lowered the hardware requirements to allow for devices with 800 MHz CPUs and 256 MB of RAM to run Windows Phone.[24]

In January 2013, Windows Phone 7.8 was released. It added some features from Windows Phone 8, such as an updated start screen, doubling of the color scheme options to 20 and the option to have the Bing image of the day as the lock screen wallpaper. Windows Phone 7.8 was intended to prolong the life of older Windows Phone 7 devices, as these were not upgradable to Windows Phone 8 due to hardware limitations. However, not all users have received the Windows Phone 7.8 update yet.

Microsoft has announced that Windows Phone 7.8 will see further future updates and as both Windows Phone 7 and Windows Phone 8 will coexist for sometime, to support devices in different price ranges.

Windows Phone 8

File:HTC 8X, Lumia 920, Lumia 820.jpg
Three high-end Windows Phone 8 devices from left to right: HTC 8X, Lumia 920, Lumia 820.

Main article: Windows Phone 8

On October 29, 2012, Microsoft released Windows Phone 8, a new generation of the operating system. Windows Phone 8 replaces its previously Windows CE-based architecture with one based on the Windows NT kernel with many components shared with Windows 8, allowing applications to be easily ported between the two platforms.

Hardware support

Windows Phone 8, while adding a number of software improvements, also brought support for updated hardware. This included support for multi-core processors and high resolution screens.[25] Windows Phone 7 and 7.5 were often criticized for a lack of high end hardware support, but Windows Phone 8's new hardware gave Windows Phone the ability to better compete with Google and Apple smartphones.[26]

Partnership with Nokia

On February 11, 2011, at a press event in London, Microsoft CEO Steve Ballmer and Nokia CEO Stephen Elop announced a partnership between their companies in which Windows Phone would become the primary smartphone operating-system for Nokia, replacing Symbian.[27] The event focused largely on setting up "a new global mobile ecosystem", suggesting competition with Android and iOS with the words "It is now a three horse race". Elop's stated the reason for choosing Windows Phone over Android, saying: "the single most important word is 'differentiation'. Entering the Android environment late, we knew we would have a hard time differentiating."[28] While Nokia would have had more long-term creative control with Android (note that MeeGo as used by Nokia resembles Android more than it does Windows Phone 7), Elop enjoyed familiarity with his past company where he had been a top executive.[29][30]

The pair announced integration of Microsoft services with Nokia's own services; specifically:[27]

The partnership involves "funds changing hands for royalties, marketing and ad-revenue sharing", which Microsoft later announced as "measured in billions of dollars."[31] Jo Harlow, whom Elop tapped to run Nokia's smartphone business, rearranged her team to match the structure led by Microsoft's VP of Windows Phone, Terry Myerson. Myerson was quoted as saying, "I can trust her with what she tells me. She uses that same direct and genuine communication to motivate her team."[32]

The first Nokia Windows phones, the Lumia 800 and Lumia 710, were announced in October 2011 at Nokia World 2011 event.[33][34]

At the Consumer Electronics Show in 2012 Nokia announced the Lumia 900, featuring a 4.3-inch AMOLED ClearBlack display, a 1.4 GHz processor and 16 GB of storage.[35] The Lumia 900 was one of the first Windows Phones to support LTE and was released on AT&T on April 8.[36] An international version will launch in Q2 2012, with a UK launch expected in May.[37] The Lumia 610 is the first Nokia Windows Phone to run the Tango Variant (Windows Phone 7.5 Refresh) and is aimed at emerging markets.

On September 2, 2013, Microsoft announced a deal to acquire Nokia's mobile phone division outright, retaining former CEO Stephen Elop as the head of Microsoft's devices operation.[38][39] Microsoft managers revealed that the acquisition was made because Nokia was driving the development of the Windows Phone platform to better match their products.[40]

In February 2014, Nokia released a the Nokia X series of smartphones, using a version of Android forked from the Android Open Source Project. The operating system was modified; Google's software was not included in favour of competing applications and services from Microsoft and Nokia, with a user interface is highly modified to resemble Windows Phone.[41]


User interface

Windows Phone features a user interface based on Microsoft's Windows Phone design system, codenamed Metro,[42] and was inspired by the user interface in the Zune HD.[43] The home screen, called the "Start screen", is made up of "Live Tiles", which have been the inspiration for the Windows 8 live tiles. Tiles are links to applications, features, functions and individual items (such as contacts, web pages, applications or media items). Users can add, rearrange, or remove tiles.[44] Tiles are dynamic and update in real time – for example, the tile for an email account would display the number of unread messages or a tile could display a live update of the weather.[45] Since Windows Phone 8, live tiles can also be resized to either a small, medium, or large appearance.

Several features of Windows Phone are organized into "hubs", which combine local and online content via Windows Phone's integration with popular social networks such as Facebook, Windows Live, and Twitter.[45] For example, the Pictures hub shows photos captured with the device's camera and the user's Facebook photo albums, and the People hub shows contacts aggregated from multiple sources including Windows Live, Facebook, and Gmail. From the hub, users can directly comment and 'like' on social network updates. The other built-in hubs are Xbox Music and Video, Xbox Live Games, Windows Phone Store, and Microsoft Office.[45]

Windows Phone uses multi-touch technology.[45] The default Windows Phone user interface has a dark theme that prolongs battery life on OLED screens as fully black pixels do not emit light. Alternatively, users can also switch to a white background in their phone's settings menu.[46] The user may choose a light theme instead, and can also choose from several accent colors.[47] User interface elements such as tiles are shown in the user's chosen accent color. Third-party applications can be automatically themed with these colors.[48]

Text input

Users input text by using an on-screen virtual keyboard, which has a dedicated key for inserting emoticons,[49] and features spell checking[49] and word prediction.[50] App developers (both inhouse and ISV) may specify different versions of the virtual keyboard in order to limit users to certain character sets, such as numeric characters alone. Users may change a word after it has been typed by tapping the word,[51] which will invoke a list of similar words. Pressing and holding certain keys will reveal similar characters. The keys are somewhat larger and spaced farther apart when in landscape mode. Phones may also be made with a hardware keyboard for text input.[52] Windows Phone 8 adds a new "Word Flow" keyboard, which includes features such as allowing the user to add accents to letters by pressing on an individual letter.


Windows Phone utilizes a system which allow conversations to be held among users through multiple platforms (such as Windows Live Messenger, Facebook messaging, or SMS) within a single thread.

Web browser

See also: Internet Explorer Mobile

Internet Explorer on Windows Phone allows the user to maintain a list of favorite web pages and tiles linking to web pages on the Start screen. The browser supports up to 6 tabs, which can all load in parallel.[53] Other features include multi-touch gestures, a streamlined UI, smooth zoom in/out animations, the ability to save pictures that are on web pages, share web pages via email, and support for inline search which allows the user to search for a word or phrase in a web page by typing it.[54]


Contacts are organized via the "People hub", and can be manually entered into contacts or imported from Facebook, Windows Live Contacts, Twitter, LinkedIn, Google, and Outlook. A "What's New" section shows a user's Facebook news feed and a "Pictures" section show pictures from those social networks, while a "Me" section within the "People" hub shows a user's own social network status and wall, allows the user to update his or her status, and allows them to check-in at museums or restaurants with Bing and Facebook. Contacts can also be added to the home screen by pinning them to the start. The contact's "Live Tile" displays their social network status and profile picture on the homescreen. Clicking on a contact's tile or accessing their card within the "People" hub will reveal their recent social network activity as well as the rest of their contact information.

If a contact has information stored on multiple networks, users can link the two separate contact accounts, allowing the information to be viewed and accessed from a single card.[55] As of Windows Phone 7.5, contacts can also be sorted into "Groups". Here, information from each of the contacts is combined into a single page which can be accessed directly from the Hub or pinned to the Start screen.


Windows Phone supports, Exchange, Yahoo! Mail and Gmail natively and supports many other services via the POP and IMAP protocols. Contacts and calendars may be synced from these services as well. Users can also search through their email by searching in the subject, body, senders, and receivers. Emails are shown with threads, and multiple email inboxes can be combined into a single view (a feature commonly referred to as "combined inbox") or can viewed separately.


The Music + Video Hub on Windows Phone.

See also: Xbox Music and Xbox Video

Xbox Music + Video is a built-in application hub providing entertainment and synchronization capabilities between PC, Windows Phone, and other Microsoft products.[56] Before Microsoft's rebranding of its media products under the "Xbox" label, the hub was simply called "Music + Videos". This hub allows the user to access music, videos, and podcasts stored on the device, and links directly to the "Xbox Music Store" to buy music, or rent with the Xbox Music Pass subscription service. When browsing the music by a particular artist, users are able to view artist biographies and photos, provided by the Xbox Music.[49] The Xbox Music hub also integrates with many other apps that provide video and music services, including, but not limited to, iHeartRadio, YouTube, and Vevo. This hub also includes Smart DJ which compiles a playlist of songs stored on the phone similar to the song or artist selected.

In late 2013, Microsoft released standalone Xbox Music and Xbox Video apps to the Windows Phone Store, announcing their intention to separate the two entertainment hubs in future releases of Windows Phone. While the Xbox Music app is mostly unchanged, the Xbox Video app now gives the user the ability to stream and download videos directly from the Xbox Video Store, a feature previously unavailable in the "Xbox Music+Videos" built-in app.[57]

The Pictures hub displays the user's Facebook and OneDrive photo albums, as well as photos taken with the phone's built-in camera. Users can also upload photos to social networks, comment on photos uploaded by other people, and tag photos posted to social networks.[49] Multi-touch gestures permit zooming in and out of photos.

Media support

Windows Phone supports WAV, MP3, WMA, AMR, AAC/MP4/M4A/M4B and 3GP/3G2 standards. The video file formats supported on WP include WMV, AVI, MP4/M4V, 3GP/3G2 and MOV (QuickTime) standards.[58] These supported audio and video formats would be dependent on the codecs contained inside them. It has also been previously reported that the DivX and Xvid codecs within the AVI file format are also playable on WP devices.[59][60] The image file formats that are supported include JPG/JPEG, PNG, GIF, TIF and Bitmap (BMP).[61][62]

Users can also add custom ringtones which are less than 1MB in size and less than 40 seconds long.


Main article: List of Xbox Live games on Windows Phone

See also: Xbox Live

The "Games hub" provides access to games on a phone along with Xbox Live functionality, including the ability for a user to interact with their avatar, view and edit their profile, see their achievements and view leaderboards, and send messages to friends on Xbox Live. The Games hub also features an area for managing invitations and turn notifications in turn-based multiplayer games.[63]


The Bing application on Windows Phone

See also: Bing (search engine), Bing Mobile, and Bing Maps

Microsoft's hardware requirements stipulate that every Windows Phone must have a dedicated Search button on the front of the device that performs different actions.[45] Pressing the search button while an application is open allows users to search within applications that take advantage of this feature; for example, pressing Search in the People hub lets users search their contact list for specific people.[64] This has been changed in Windows Phone 7.5 however – as the search button is reserved for Bing – so applications that previously used this feature (such as the Marketplace) now include soft search buttons.

In other cases, pressing the Search button will allow the user to perform a search of web sites, news, and map locations using the Bing application.[65]

Windows Phone also has a voice recognition function, powered by TellMe, which allows the user to perform a Bing search, call contacts or launch applications by speaking. This can be activated by pressing and holding the phone's Start button. It is expected to be replaced by Cortana in Windows Phone 8.1.

Bing is the default search engine on Windows Phone handsets because its functions are deeply integrated in the OS (which also include the utilization of its map service for location-based searches and queries). However, Microsoft has stated that other search engine applications can be used.[65][66]

In the area of location-based searches, Bing Maps (which is powered by Nokia's location services) provides turn-by-turn navigation service to Windows Phone users, and Local Scout shows interest points such as attractions and restaurants in the nearby area. On Nokia devices, Nokia's Here Maps is preinstalled in place of Bing Maps.

Furthermore, Bing Audio allows the user to match a song with its name, and Bing Vision allows the user to scan barcodes, QR codes, and other types of tags.

Office suite

Microsoft Office Mobile on Windows Phone 8

See also: Microsoft Office Mobile

All Windows Phones come preinstalled with Microsoft Office Mobile, which provides interoperability between Windows Phone and the desktop version of Microsoft Office. Word Mobile, Excel Mobile, PowerPoint Mobile, and SharePoint Workspace Mobile apps are accessibile through a single "Office Hub," and allow most Microsoft Office file formats to be viewed and edited directly on a Windows Phone device. The "Office Hub" can access files from OneDrive and Office 365, as well as files which are stored locally on the device's hard drive. Although they are not preinstalled in Windows Phone's "Office Hub," OneNote Mobile and Lync Mobile can be downloaded separately as standalone applications from the Windows Phone Store.


See also: Windows Phone 8 § Multitasking

Multitasking in Windows Phone is invoked through long pressing the "back" arrow, which is present on all Windows Phones. Windows Phone 7 uses a card-based task switcher, whereas Windows Phone 8 utilizes true background multitasking.


Windows Phone 7

Main article: Windows Phone 7 § Sync

See also: Zune Software

Zune Software manages the contents on Windows Phone 7 devices and Windows Phone can wirelessly sync with Zune Software.

Windows Phone 8

Main article: Windows Phone 8 § Syncing

Syncing content between Windows Phone 8 and Windows is provided through the Windows Phone App, which is available for both Windows and Mac OS X. It is the official successor to Zune software only for Windows Phone 8, and allows users to transfer content such as music, videos, and documents.

Users also have the ability to use a "Tap and Send" feature that allows for file transfer between Windows phones, and NFC-compatible devices through NFC.


A test notification of an "update available" pop-up in the Windows Phone emulator.

According to Microsoft documentation, software updates will be delivered to Windows Phone users via Microsoft Update, as is the case with other Windows operating systems.[67] Microsoft had the intention to directly update any phone running Windows Phone instead of relying on OEMs or wireless carriers,[68] but on January 6, 2012, Microsoft changed their policy to let carriers decide if an update will be delivered.[69] The software component, called Windows Phone Update, exists both on the phone (for smaller updates, over-the-air) and in the Zune Software for Windows PCs (for larger updates, via USB connection). Users will be notified to attach their phones to a PC if such an update is required.[70]

Starting with Windows Phone 8, all updates, both large and small support over-the-air downloads.[71] Charlie Kindel, Program Manager for the developer experience of Windows Phone, confirmed that the update infrastructure system for Windows Phone was available and that Microsoft is "in a position where we have the systems in place to effectively and reliably deliver updates to (Windows Phone) users".[72] Since Windows Phone 8, Microsoft has also begun releasing minor updates that add features to a current OS release throughout the year.[73] These updates were first labeled "General Distribution releases" (or GDRs), but were later rebranded simply as "Updates".

All third-party applications can be updated automatically from the Windows Phone Store.[74]

Advertising platform

Microsoft has also launched an advertising platform for the Windows Phone platform. Microsoft's General Manager for Strategy and Business Development, Kostas Mallios, said that Windows Phone will be an "ad-serving machine", pushing advertising and brand-related content to the user. The platform will feature advertising tiles near applications and toast notifications, which will bring updating advertising notifications. Mallios said that Windows Phone will be able to "preserve the brand experience by going directly from the web site right to the application", and that Windows Phone "enables advertisers to connect with consumers over time".[75] Mallios continued: "you're now able to push information as an advertiser, and stay in touch with your customer. It's a dynamic relationship that is created and provides for an ongoing dialog with the consumer."[76]


Windows Phone supports the following Bluetooth profiles:[77]

  1. Advanced Audio Distribution Profile (A2DP 1.2)
  2. Audio/Video Remote Control Profile (AVRCP 1.3)
  3. Hands Free Profile (HFP 1.5)
  4. Headset Profile (HSP 1.1)
  5. Phone Book Access Profile (PBAP 1.1)
  6. Bluetooth File Transfer (OBEX) (from Windows Phone 7.8)

Windows Phone BTF support is available from Windows Phone 7.8, but is limited to the transferring of pictures, music and videos via a 'Bluetooth Share' app.[78][79]


Main articles: Windows Phone Store, Xbox Music, and Xbox Video

The Windows Phone Store is used to digitally distribute music, video content, podcasts, and third party applications to Windows Phone handsets. The store is accessible using the Zune Software client or the Windows Phone Store hub on devices (though videos are not downloadable through the store hub and must be downloaded and synced through the Zune software).[80] The Store is managed by Microsoft, which includes an approval process. As of March 2012, the Windows Phone Store is available in 54 countries.[81]

Music and videos

Xbox Music offers 30 million songs up to 320 kbit/s in DRM-free MP3 format from the big four music groups (EMI, Warner Music Group, Sony BMG and Universal Music Group), as well as smaller music labels. Xbox Video offers HD movies from Paramount, Universal, Warner Brothers, and other studios and also offer television shows from popular television networks.

Microsoft also offers the Xbox Music Pass music subscription service, which allows subscribers to download an unlimited number of songs for as long as their subscription is active and play them in current Microsoft devices.

Applications and games


Third party applications and games for Windows Phone are based on XNA or a WP7 specific version of Silverlight.[82] For Windows Phone apps to be designed and tested within Visual Studio 2010 or Visual Studio 2010 Express editions, Microsoft offers Windows Phone Developer Tools as an extension. Windows Phone Developer Tools run only on Windows Vista SP2 and later.[83] Microsoft also offers Expression Blend for Windows Phone for free. On November 29, 2009, Microsoft announced the Release to web (RTW) version of its Visual Basic .NET Developer Tool, to allow development in Visual Basic.

As it shares much of its platform, Windows Phone 8 will support the running of managed code through a Common Language Runtime similar to that of the Windows operating system itself as opposed to the .NET Compact Framework. This, along with support for native C and C++ libraries, will allow some Windows programs to be easily ported to Windows Phone 8.[84]


Registered Windows Phone and Xbox Live developers can submit and manage their third party applications for the platforms through the App Hub web applications. The App Hub provides development tools and support for third-party application developers. The submitted applications undergo an approval process for verifications and validations to check if they qualify the applications standardization criteria set by Microsoft.[85] The cost of the applications that are approved is up to the developer, but Microsoft will take 20% of the revenue (the other 80% goes to the developer).[86] Microsoft will only pay developers once they reach a set sales figure, and will withhold 30% tax from non-US developers, unless they first register with the United States Government's Internal Revenue Service. Microsoft only pays developers from a list of thirty countries.[87] A yearly fee is also payable for developers wishing to submit apps.[88]

In order to get an application to appear in the Windows Phone Store, the application must be submitted to Microsoft for approval.[87] Microsoft has outlined the content that it will not allow in the applications, which includes content that, among other things, advocates discrimination or hate, promotes usage of drugs, alcohol or tobacco, or includes sexually suggestive material.[89]


Main article: List of Windows Phone devices

Windows Phone 7 devices were first produced by Dell, HTC, LG and Samsung. These hardware partners were later joined by Acer, Alcatel, Fujitsu, Toshiba, Nokia, and Chinese OEM ZTE.

Windows Phone 8 devices are currently being produced by HTC, Huawei, Nokia, and Samsung.

At the 2014 Mobile World Congress, Microsoft announced that upcoming Windows Phone 8.1 devices will be manufactured by Gionee, HTC, Huawei, JSR, Karbonn, LG, Lenovo, Longcheer, Micromax, Nokia, Samsung, Xolo, and ZTE.[90] Sony (under the Xperia or Vaio brand) has also stated its intention to produce Windows Phone devices in the near future.[91]


The main criticism of Windows Phone is still the lack of applications when compared to iOS and Android.[92][93][94]

Modern UI

The reception to the Modern UI and overall interface of the OS has also been highly praised for its style[citation needed], with ZDNet noting its originality and fresh clean look.[95] Engadget and ZDNet applauded the integration of Facebook into the People Hub as well as other built-in capabilities, such as Windows Live, etc. Since middle 2012, Metro UI has been renamed to Modern UI.[96]

Market share

Template:Line chart

Windows Phone 7 (2010-2012)

According to Gartner, there were 1.6 million devices running Microsoft OS sold to customers in Q1 2011 worldwide.[97] 1.7 million smartphones using a Microsoft mobile OS were sold in Q2 2011, for a 1.6% market share.[98] In Q3 2011, Microsoft's world wide market share dropped slightly to 1.5%.[99] In Q4 2011 market share increased to 1.9%,[100] and it stayed at 1.9% for Q1 2012.[101] However it should be noted that such reports for Q2, Q3 and Q4 of year 2011 include both Windows Phone and small part of Windows Mobile marketshare under the same "Microsoft mobile OS" banner, and do not make the distinction of separating the marketshare values of the two. According to Nielsen, Windows Phone had a 1.7% market share in Q1 2012,[102] and then dropped back to 1.3% in Q2 2012.[103]

Windows Phone 8 (2012-present)

After the release of Windows Phone 8, Gartner reported that Windows Phone's marketshare jumped to 3% in Q4 2012, a 124% increase over the same time period in 2011.[104]

In mid-2012, IDC had suggested that Windows Phone might surpass the faltering BlackBerry platform and potentially even Apple iOS, because of Nokia dominance in emerging markets like Asia, Latin America, and Africa, as the iPhone was considered too expensive for most of these regions and BlackBerry OS possibly going to feature a similar fate as Symbian.[105][106] IDC's projections were partially correct, as in Q1 2013 Windows Phone shipments have surpassed BlackBerry shipment volume for the first time.[107]

As of the third quarter of 2013, Gartner reported that Windows Phone holds a worldwide market share of 3.6%, up 123% from the same period in 2012 and outpacing Android's rate of growth.[108] According to Kantar's October 2013 report, Windows Phone accounts for 10.2% of all smartphone sales in Europe and 4.8% of all sales in the United States.[109] Some analysts have attributed this spike in sales to both Windows Phone 8 and Nokia's successful push to market low and mid-range Windows Phones like the Lumia 520 and Lumia 620 to a younger audience.[110]

According to IDC, Windows Phone market share reached 3% in the fourth quarter of 2013, while Gartner reported that Windows Phone market share finished 2013 at 3.2%, which while down from the third quarter of 2013 was still a 46.7% improvement from the same period in 2012.[111][112]

Manufacturer market share

HTC was originally making up most of Windows Phone's sales, holding 44% of the market in January 2012. However, Nokia has come from behind, overtaking Samsung in February 2012 and HTC a month later, and held a total of 50% share in May that year because of the popularity of the Lumia range. With the release of Lumia devices running Windows Phone 8, Nokia reached 78% of Windows Phone's installed base in February 2013. At the same time, HTC's share dropped to 13%.[113]

As of October 30, 2013, Nokia now makes up a dominating 89.2% Windows Phone market share worldwide, according to AdDuplex. HTC has a 7.7% share.

Developer mindshare

Microsoft's developer initiative programmes and marketing have gained attention from application developers. As of Q3 2013, an average of 21% of mobile developers use the Windows Phone platform, with another 35% states they are interested in adopting it.[114] Some reports have indicated that developers may be less interested in developing for Windows Phone because of lower ad revenue when compared to competing platforms.[115]The Verge reported that Microsoft is considering bringing Android applications to the Windows Phone and desktop platforms as a way of boosting this smaller app portfolio, although this report has not been confirmed by Microsoft.[116]


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